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In 1972, he was recruited by [[Ravi J. Matthai]] to the faculty of his alma mater, the [[Indian Institute of Management, Ahmedabad]]. The institute sponsored his doctoral studies and he earned his PhD in 1976 from the [[Columbia Business School]]<ref name="indiatimes">{{cite web|url=http://economictimes.indiatimes.com/why-indians-make-best-marketing-brains/articleshow/1381344.cms|title=Why Indians make best marketing brains - The Economic Times|publisher=economictimes.indiatimes.com|accessdate=2014-04-04}}</ref> writing a dissertation on [[Social Marketing]].<ref name="labdhibhandari3"/> His dissertation, entitled ''[http://books.google.com/books?id=UlMUAQAAIAAJ&q Communications for social marketing: a methodology for developing communication appeals for family planning programs]'', won the John A. Howard/AMA Doctoral Dissertation Award in 1976.<ref name="themarketingfoundation">{{cite web|url=http://themarketingfoundation.org/howard_recipients.html|title=American Marketing Association Foundation - Howard Recipients|publisher=themarketingfoundation.org|accessdate=15 January 2014}}</ref> He is considered a pioneer of social marketing in India by his colleague Prof. [[Anil Kumar Gupta]].<ref name="dnaindia">{{cite web|url=http://www.dnaindia.com/analysis/column-building-institutions-of-excellence-1480266|title=Building institutions of excellence &#124; Latest News &amp; Updates at Daily News &amp; Analysis|publisher=dnaindia.com|accessdate=2014-04-04}}</ref> After completing his PhD, Bhandari returned to the [[Indian Institute of Management, Ahmedabad]], where he worked till his death. At IIM Ahmedabad, he was acknowledged as an excellent teacher by his students and colleagues. <ref>http://www.labdhibhandari.org/2009/03/dr-v-raghunathan-remembers.html</ref> <ref>http://www.labdhibhandari.org/2009/10/dr-vasant-mote-remembers.html</ref><ref>http://www.labdhibhandari.org/search/label/the-teacher</ref> He served as the Chairman of the Marketing Area and of the Management Education Program (MEP).<ref>[http://expressindia.indianexpress.com/fe/daily/19980929/27255914p.html Financial Express: Sign up for the oldest executive plan<!-- Bot generated title -->]</ref> and was the first Chairman of the Kasturbhai Lalbhai Management Development Centre.
In 1972, he was recruited by [[Ravi J. Matthai]] to the faculty of his alma mater, the [[Indian Institute of Management, Ahmedabad]]. The institute sponsored his doctoral studies and he earned his PhD in 1976 from the [[Columbia Business School]]<ref name="indiatimes">{{cite web|url=http://economictimes.indiatimes.com/why-indians-make-best-marketing-brains/articleshow/1381344.cms|title=Why Indians make best marketing brains - The Economic Times|publisher=economictimes.indiatimes.com|accessdate=2014-04-04}}</ref> writing a dissertation on [[Social Marketing]].<ref name="labdhibhandari3"/> His dissertation, entitled ''[http://books.google.com/books?id=UlMUAQAAIAAJ&q Communications for social marketing: a methodology for developing communication appeals for family planning programs]'', won the John A. Howard/AMA Doctoral Dissertation Award in 1976.<ref name="themarketingfoundation">{{cite web|url=http://themarketingfoundation.org/howard_recipients.html|title=American Marketing Association Foundation - Howard Recipients|publisher=themarketingfoundation.org|accessdate=15 January 2014}}</ref> He is considered a pioneer of social marketing in India by his colleague Prof. [[Anil Kumar Gupta]].<ref name="dnaindia">{{cite web|url=http://www.dnaindia.com/analysis/column-building-institutions-of-excellence-1480266|title=Building institutions of excellence &#124; Latest News &amp; Updates at Daily News &amp; Analysis|publisher=dnaindia.com|accessdate=2014-04-04}}</ref> After completing his PhD, Bhandari returned to the [[Indian Institute of Management, Ahmedabad]], where he worked till his death. At IIM Ahmedabad, he was acknowledged as an excellent teacher by his students and colleagues. <ref>http://www.labdhibhandari.org/2009/03/dr-v-raghunathan-remembers.html</ref> <ref>http://www.labdhibhandari.org/2009/10/dr-vasant-mote-remembers.html</ref><ref>http://www.labdhibhandari.org/search/label/the-teacher</ref> He served as the Chairman of the Marketing Area and of the Management Education Program (MEP).<ref>[http://expressindia.indianexpress.com/fe/daily/19980929/27255914p.html Financial Express: Sign up for the oldest executive plan<!-- Bot generated title -->]</ref> and was the first Chairman of the Kasturbhai Lalbhai Management Development Centre.


Bhandari was a highly sought after management consultant. <ref>http://www.labdhibhandari.org/search/label/the-consultant</ref> His clients included [[Enfield India]],<ref>http://www.labdhibhandari.org/2009/03/n-ramanathan-remembers.html</ref> [[EID Parry]],<ref name="labdhibhandari5">{{cite web|url=http://www.labdhibhandari.org/2009/10/mv-subbiah-remembers.html|title=Reconstructing LRB: MV Subbiah remembers...|publisher=labdhibhandari.org|accessdate=2014-04-04}}</ref> [[Citibank India]],<ref name="labdhibhandari6">{{cite web|url=http://www.labdhibhandari.org/2009/05/jerry-rao-remembers.html|title=Reconstructing LRB: Jerry Rao remembers...|publisher=labdhibhandari.org|accessdate=2014-04-04}}</ref> [[Hindustan Unilever]], [[Marico]], <ref name="indiatimes2">{{cite web|url=http://articles.economictimes.indiatimes.com/2014-02-28/news/47740329_1_ram-charan-business-model-distributors|title=Marico Chairman Harsh Mariwala shares a lifetime of learning - Economic Times|publisher=articles.economictimes.indiatimes.com|accessdate=2014-04-04}}</ref> [[Crompton Greaves]], [[Lipton]] India, Madura Coats, Blue Star India, State Timber Corporation of Sri Lanka,<ref>[http://books.google.com/books?id=lh_uDQDQQGwC&lpg=PA121&dq=%22Professor%20Bandari%22%20marketing&pg=PA121#v=onepage&q=%22Professor%20Bandari%22%20marketing&f=false Adventures in Management: A Saga of Managing in a Developing Country - Kenneth Abeywickrama - Google Boeken<!-- Bot generated title -->]</ref> [[State Bank of India]], [[Hindustan Motors]], [[Tea Board of India]],<ref>http://www.labdhibhandari.org/2009/02/prof-sudas-roy-remembers.html</ref> [[Cement Corporation of India]] and [[Steel Authority of India]]. He also served as a consultant to the [[Commonwealth Secretariat]] and was on a task force on Consumer Industries appointed by the [[Planning Commission of India]].
Bhandari was a highly sought after management consultant. <ref>http://www.labdhibhandari.org/search/label/the-consultant</ref> His clients included [[Enfield India]],<ref>http://www.labdhibhandari.org/2009/03/n-ramanathan-remembers.html</ref> [[EID Parry]],<ref name="labdhibhandari5">{{cite web|url=http://www.labdhibhandari.org/2009/10/mv-subbiah-remembers.html|title=Reconstructing LRB: MV Subbiah remembers...|publisher=labdhibhandari.org|accessdate=2014-04-04}}</ref> [[Citibank India]],<ref name="labdhibhandari6">{{cite web|url=http://www.labdhibhandari.org/2009/05/jerry-rao-remembers.html|title=Reconstructing LRB: Jerry Rao remembers...|publisher=labdhibhandari.org|accessdate=2014-04-04}}</ref> [[Hindustan Unilever]], [[Marico]], <ref name="indiatimes2">{{cite web|url=http://articles.economictimes.indiatimes.com/2014-02-28/news/47740329_1_ram-charan-business-model-distributors|title=Marico Chairman Harsh Mariwala shares a lifetime of learning - Economic Times|publisher=articles.economictimes.indiatimes.com|accessdate=2014-04-04}}</ref> [[Crompton Greaves]], [[Lipton]] India, Madura Coats, Blue Star India, State Timber Corporation of Sri Lanka,<ref>[http://books.google.com/books?id=lh_uDQDQQGwC&lpg=PA121&dq=%22Professor%20Bandari%22%20marketing&pg=PA121#v=onepage&q=%22Professor%20Bandari%22%20marketing&f=false Adventures in Management: A Saga of Managing in a Developing Country - Kenneth Abeywickrama - Google Boeken<!-- Bot generated title -->]</ref> [[State Bank of India]], [[Hindustan Motors]], [[Tea Board of India]],<ref>http://www.labdhibhandari.org/2009/02/prof-sudas-roy-remembers.html</ref> [[Cement Corporation of India]] and [[Steel Authority of India]]. He also served as a consultant to the [[Commonwealth Secretariat]]<ref>The Parliamentarian, volumes 69-70, 1988, Commonwealth Parliamentary Association, Great Britain</ref> and was on a task force on Consumer Industries appointed by the [[Planning Commission of India]].


In 1986, he won a research award by the Colgate Darden Graduate School of Business Administration at the University of Virginia.<ref>"US Grant for Indian", Times of India, April 20th, 1986, p9, Bennet, Coleman & Company Ltd.</ref> He died in the crash of [[Indian Airlines Flight 113]]. The [[Indian Institute of Management, Ahmedabad]] instituted an endowment in his memory.<ref>IIM Ahmedabad 27th Annual Report, 1988-89</ref> This endowment has helped fund 6 editions of the IIMA Conference on Marketing Paradigms for Emerging Economies, which also awards the Labdhi Bhandari best paper award.<ref>[http://www.iimahd.ernet.in/icmee2015/bestpaper.php 6th IIMA CONFERENCE ON MARKETING IN EMERGING ECONOMIES<!-- Bot generated title -->]</ref><ref name="business-standard">{{cite web|url=http://www.business-standard.com/article/economy-policy/iim-a-to-host-5th-intl-conference-on-marketing-in-emerging-economies-113010800187_1.html|title=IIM-A to host 5th intl conference on marketing in emerging economies – Business Standard|publisher=business-standard.com|accessdate=15 January 2014}}</ref> The IIMA Alumni Trust has also instituted a scholarship in his memory.<ref>http://www.iimahd.ernet.in/users/webrequest/files/25jan12_GJC.pdf</ref> Bhandari is the subject of the [http://www.labdhibhandari.org/ Reconstructing LRB] biographical project.<ref name="labdhibhandari"/>
In 1986, he won a research award by the Colgate Darden Graduate School of Business Administration at the University of Virginia.<ref>"US Grant for Indian", Times of India, April 20th, 1986, p9, Bennet, Coleman & Company Ltd.</ref> He died in the crash of [[Indian Airlines Flight 113]]. The [[Indian Institute of Management, Ahmedabad]] instituted an endowment in his memory.<ref>IIM Ahmedabad 27th Annual Report, 1988-89</ref> This endowment has helped fund 6 editions of the IIMA Conference on Marketing Paradigms for Emerging Economies, which also awards the Labdhi Bhandari best paper award.<ref>[http://www.iimahd.ernet.in/icmee2015/bestpaper.php 6th IIMA CONFERENCE ON MARKETING IN EMERGING ECONOMIES<!-- Bot generated title -->]</ref><ref name="business-standard">{{cite web|url=http://www.business-standard.com/article/economy-policy/iim-a-to-host-5th-intl-conference-on-marketing-in-emerging-economies-113010800187_1.html|title=IIM-A to host 5th intl conference on marketing in emerging economies – Business Standard|publisher=business-standard.com|accessdate=15 January 2014}}</ref> The IIMA Alumni Trust has also instituted a scholarship in his memory.<ref>http://www.iimahd.ernet.in/users/webrequest/files/25jan12_GJC.pdf</ref> Bhandari is the subject of the [http://www.labdhibhandari.org/ Reconstructing LRB] biographical project.<ref name="labdhibhandari"/>

Revision as of 14:18, 10 July 2014

Labdhi R. Bhandari
Labdhi Bhandari at IIM Ahmedabad.
Born(1948-07-29)29 July 1948
Rani, Rajasthan, India
Died19 October 1988(1988-10-19) (aged 40)
CitizenshipIndia
Alma materIIM Ahmedabad, Columbia Business School
OccupationProfessor

Labdhi Bhandari (29 July 1948 – 19 October 1988[1]) was the State Trading Corporation of India Professor of Marketing at the Indian Institute of Management, Ahmedabad[2] and a widely respected authority on marketing in India.[3][4][5][6]

Bhandari graduated from the second batch of the Indian Institute of Management, Ahmedabad in 1967 at the age of 19[7][8] and was recruited by Hindustan Lever Limited[9][10][11] to work in their marketing division. At HLL, he was the product manager of Surf (detergent)[12] and later headed the Client Services Group of the Marketing Research department.[13]

In 1972, he was recruited by Ravi J. Matthai to the faculty of his alma mater, the Indian Institute of Management, Ahmedabad. The institute sponsored his doctoral studies and he earned his PhD in 1976 from the Columbia Business School[14] writing a dissertation on Social Marketing.[10] His dissertation, entitled Communications for social marketing: a methodology for developing communication appeals for family planning programs, won the John A. Howard/AMA Doctoral Dissertation Award in 1976.[15] He is considered a pioneer of social marketing in India by his colleague Prof. Anil Kumar Gupta.[16] After completing his PhD, Bhandari returned to the Indian Institute of Management, Ahmedabad, where he worked till his death. At IIM Ahmedabad, he was acknowledged as an excellent teacher by his students and colleagues. [17] [18][19] He served as the Chairman of the Marketing Area and of the Management Education Program (MEP).[20] and was the first Chairman of the Kasturbhai Lalbhai Management Development Centre.

Bhandari was a highly sought after management consultant. [21] His clients included Enfield India,[22] EID Parry,[23] Citibank India,[24] Hindustan Unilever, Marico, [25] Crompton Greaves, Lipton India, Madura Coats, Blue Star India, State Timber Corporation of Sri Lanka,[26] State Bank of India, Hindustan Motors, Tea Board of India,[27] Cement Corporation of India and Steel Authority of India. He also served as a consultant to the Commonwealth Secretariat[28] and was on a task force on Consumer Industries appointed by the Planning Commission of India.

In 1986, he won a research award by the Colgate Darden Graduate School of Business Administration at the University of Virginia.[29] He died in the crash of Indian Airlines Flight 113. The Indian Institute of Management, Ahmedabad instituted an endowment in his memory.[30] This endowment has helped fund 6 editions of the IIMA Conference on Marketing Paradigms for Emerging Economies, which also awards the Labdhi Bhandari best paper award.[31][32] The IIMA Alumni Trust has also instituted a scholarship in his memory.[33] Bhandari is the subject of the Reconstructing LRB biographical project.[3]

References

  1. ^ Indian Airlines Flight 113 - Wikipedia, the free encyclopedia
  2. ^ "IIM, Ahmedabad Annual Report 1987-88". Retrieved 15 January 2014.
  3. ^ a b "Reconstructing LRB: the-teacher". labdhibhandari.org. Retrieved 15 January 2014.
  4. ^ "» M. N. Vora: A Farewell to Indian Management Education’s Case Study Pioneer". knowledge.wharton.upenn.edu. Retrieved 15 January 2014.
  5. ^ Seek: Find Your True Calling by Rakesh Godhwani
  6. ^ "Wasteside Story – Hari Menon". outlookindia.com. Retrieved 15 January 2014.
  7. ^ Reconstructing LRB: SL Rao remembers
  8. ^ Reconstructing LRB: R. Gopalkrishnan remembers
  9. ^ "Reconstructing LRB: R. Gopalkrishnan remembers..." labdhibhandari.org. Retrieved 15 January 2014.
  10. ^ a b "Reconstructing LRB: A 1985 interview with LRB..." labdhibhandari.org. Retrieved 15 January 2014.
  11. ^ "Labdi%20Bhandari%2013%2011%202009". slrao.com. Retrieved 15 January 2014.
  12. ^ http://www.labdhibhandari.org/2014/05/hrishikesh-bhattacharyya-remembers.html
  13. ^ "Reconstructing LRB: K. S. Srinivasa Murty remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  14. ^ "Why Indians make best marketing brains - The Economic Times". economictimes.indiatimes.com. Retrieved 2014-04-04.
  15. ^ "American Marketing Association Foundation - Howard Recipients". themarketingfoundation.org. Retrieved 15 January 2014.
  16. ^ "Building institutions of excellence | Latest News & Updates at Daily News & Analysis". dnaindia.com. Retrieved 2014-04-04.
  17. ^ http://www.labdhibhandari.org/2009/03/dr-v-raghunathan-remembers.html
  18. ^ http://www.labdhibhandari.org/2009/10/dr-vasant-mote-remembers.html
  19. ^ http://www.labdhibhandari.org/search/label/the-teacher
  20. ^ Financial Express: Sign up for the oldest executive plan
  21. ^ http://www.labdhibhandari.org/search/label/the-consultant
  22. ^ http://www.labdhibhandari.org/2009/03/n-ramanathan-remembers.html
  23. ^ "Reconstructing LRB: MV Subbiah remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  24. ^ "Reconstructing LRB: Jerry Rao remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  25. ^ "Marico Chairman Harsh Mariwala shares a lifetime of learning - Economic Times". articles.economictimes.indiatimes.com. Retrieved 2014-04-04.
  26. ^ Adventures in Management: A Saga of Managing in a Developing Country - Kenneth Abeywickrama - Google Boeken
  27. ^ http://www.labdhibhandari.org/2009/02/prof-sudas-roy-remembers.html
  28. ^ The Parliamentarian, volumes 69-70, 1988, Commonwealth Parliamentary Association, Great Britain
  29. ^ "US Grant for Indian", Times of India, April 20th, 1986, p9, Bennet, Coleman & Company Ltd.
  30. ^ IIM Ahmedabad 27th Annual Report, 1988-89
  31. ^ 6th IIMA CONFERENCE ON MARKETING IN EMERGING ECONOMIES
  32. ^ "IIM-A to host 5th intl conference on marketing in emerging economies – Business Standard". business-standard.com. Retrieved 15 January 2014.
  33. ^ http://www.iimahd.ernet.in/users/webrequest/files/25jan12_GJC.pdf

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