AdGear: Difference between revisions
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==History== |
==History== |
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In 2013, the company announced it would power ad delivery for LaPresse+, the tablet edition of Montreal-based newspaper [[La Presse (Canadian newspaper)|La Presse]].<ref>{{cite web|author= |url=http://adgear.com/blog/2013/04/adgear-edition-to-power-la-presse-tablet-advertising/ |title=AdGear Edition+ to Power La Presse+ Tablet Advertising - AdGear Blog |publisher=Adgear.com |date=2013-04-18 |accessdate=2015-11-05}}</ref> The French language's tablet app will replace the weekly print edition by the beginning of 2016.<ref>{{cite web|author= |url=http://www.theglobeandmail.com/report-on-business/la-presse-to-scrap-weekday-print-edition/article26378800/ |title=Quebec's La Presse to scrap weekday print edition to focus on app |publisher=The Globe and Mail |date=2015-09-16 |accessdate=2015-11-05}}</ref> |
In 2013, the company announced it would power ad delivery for LaPresse+, the tablet edition of Montreal-based newspaper [[La Presse (Canadian newspaper)|La Presse]].<ref>{{cite web|author= |url=http://adgear.com/blog/2013/04/adgear-edition-to-power-la-presse-tablet-advertising/ |title=AdGear Edition+ to Power La Presse+ Tablet Advertising - AdGear Blog |publisher=Adgear.com |date=2013-04-18 |accessdate=2015-11-05 |deadurl=yes |archiveurl=https://web.archive.org/web/20150923085650/http://adgear.com/blog/2013/04/adgear-edition-to-power-la-presse-tablet-advertising/ |archivedate=2015-09-23 }}</ref> The French language's tablet app will replace the weekly print edition by the beginning of 2016.<ref>{{cite web|author= |url=http://www.theglobeandmail.com/report-on-business/la-presse-to-scrap-weekday-print-edition/article26378800/ |title=Quebec's La Presse to scrap weekday print edition to focus on app |publisher=The Globe and Mail |date=2015-09-16 |accessdate=2015-11-05}}</ref> |
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AdGear also provides [[rich media]] ad serving for the tablet edition of the [[Toronto Star]]'s tablet app Star Touch,<ref>{{cite web|url=http://www.prnewswire.com/news-releases/adgear-to-power-star-touch-the-toronto-stars-free-tablet-app-528009481.html |title=AdGear to power Star Touch, the Toronto Star's free tablet app - MONTREAL and TORONTO, Sept. 17, 2015 |publisher=Prnewswire.com |date= |accessdate=2015-11-05}}</ref> which launched in September 2015. |
AdGear also provides [[rich media]] ad serving for the tablet edition of the [[Toronto Star]]'s tablet app Star Touch,<ref>{{cite web|url=http://www.prnewswire.com/news-releases/adgear-to-power-star-touch-the-toronto-stars-free-tablet-app-528009481.html |title=AdGear to power Star Touch, the Toronto Star's free tablet app - MONTREAL and TORONTO, Sept. 17, 2015 |publisher=Prnewswire.com |date= |accessdate=2015-11-05}}</ref> which launched in September 2015. |
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Revision as of 08:54, 26 June 2017
AdGear is an online advertising technology company and the first official advertising technology provider for the Government of Canada.[1]
The privately owned company was founded in 2008 by Yves Poiré, Vlad Stesin and Bosko Milekic in Montreal, Canada, and it now operates offices in Montreal.
History
In 2013, the company announced it would power ad delivery for LaPresse+, the tablet edition of Montreal-based newspaper La Presse.[2] The French language's tablet app will replace the weekly print edition by the beginning of 2016.[3]
AdGear also provides rich media ad serving for the tablet edition of the Toronto Star's tablet app Star Touch,[4] which launched in September 2015.
In September 2015, AdGear also became the first ever digital advertising technology provider for the Government of Canada[5]
In June 2016, AdGear was acquired by Samsung Electronics.
In November 2016, the Toronto office was shut down, and only the Montreal office remain.
Product
AdGear provides a full-stack of real-time advertising products, such as a demand-side platform called AdGear Trader, a data management platform, an advertiser ad server and a publisher ad server.
References
- ^ Jeff Fraser (2015-09-22). "Government of Canada names programmatic partner | Marketing Magazine". Marketingmag.ca. Retrieved 2015-11-05.
- ^ "AdGear Edition+ to Power La Presse+ Tablet Advertising - AdGear Blog". Adgear.com. 2013-04-18. Archived from the original on 2015-09-23. Retrieved 2015-11-05.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Quebec's La Presse to scrap weekday print edition to focus on app". The Globe and Mail. 2015-09-16. Retrieved 2015-11-05.
- ^ "AdGear to power Star Touch, the Toronto Star's free tablet app - MONTREAL and TORONTO, Sept. 17, 2015". Prnewswire.com. Retrieved 2015-11-05.
- ^ "Agency of Record, Standing Offers and Supply Arrangements for Advertising Services - GC Advertising - PWGSC". Tpsgc-pwgsc.gc.ca. 2015-07-08. Retrieved 2015-11-05.
