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{{Infobox company
{{Infobox company
|logo = [[Image:TestFreaks Logo.PNG|222px|TestFreaks Company Logo]]
| logo = [[Image:TestFreaks Logo.PNG|222px|TestFreaks Company Logo]]
|name = TestFreaks
| name = TestFreaks
|type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
|foundation = 2007
| foundation = 2007
|location = [[Stockholm]], [[Sweden]]
| location = [[Stockholm]], [[Sweden]]
|key_people = Kristofer Arwin, CEO, Co-Founder;
| founders = Kristofer Arwin, Magnus Wiberg, Martin Alexanderson
⚫
| industry = [[Digital Marketing]], [[Review Website]]
Magnus Wiberg, Co-Founder; Martin Alexanderson, Co-Founder
| services = [[Review aggregator]], [[User review]], Review data API, Review widget, Q&A widget
|Sales & Business Development = Sean Creech, Anton Kuhta
⚫
| num_employees = 15
⚫
|industry = [[Review Website]]
⚫
| homepage = [http://www.testfreaksdata.com/ Official B2B site]
⚫
|num_employees = 15
⚫
|homepage = [http://www.testfreaks.com/ www.testfreaks.com]
}}
}}


TestFreaks is both a company with solutions for [[Retail|B2C retailers]] and a consumer website. The website '''TestFreaks''' is a [[review site]] launched in [[Sweden]] in 2007, in several different languages. The [[United States]] site was also launched in 2007. The commercial headquarters are in [[Stockholm]], Sweden. It allows users to read reviews and compare prices of a wide range of products. Both expert / professional and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.<ref>{{cite web |url=http://www.netimperative.com/news/2007/04/30/PriceRunner |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110719055342/http://www.netimperative.com/news/2007/04/30/PriceRunner |archivedate=2011-07-19 |df= }} TestFreaks to launch</ref>
TestFreaks is both a company with solutions for [[Retail|B2C retailers]] and a consumer website. The website '''TestFreaks''' is a [[review site]] launched in [[Sweden]] in 2007, in several different languages. The consumer website allows users to read reviews and compare prices of a wide range of products. Both expert / professional and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.<ref>{{cite web |url=http://www.netimperative.com/news/2007/04/30/PriceRunner |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110719055342/http://www.netimperative.com/news/2007/04/30/PriceRunner |archivedate=2011-07-19 |df= }} TestFreaks to launch</ref>


== History ==
== History ==
TestFreaks was launched in 2007 by former Founders of [[PriceRunner]], Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.<ref>{{cite web |url=http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110413012837/http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |archivedate=2011-04-13 |df= }}</ref><ref>{{cite web |url=http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110413012837/http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |archivedate=2011-04-13 |df= }} PriceRunner Founders Launch TestFreaks</ref><ref>http://mashable.com/2007/05/03/testfreaks/ TestFreaks Launches Alpha Review Site</ref>
TestFreaks was launched in 2007 by former Founders of [[PriceRunner]], Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.<ref>{{cite web |url=http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110413012837/http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |archivedate=2011-04-13 |df= }}</ref><ref>{{cite web |url=http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |title=Archived copy |accessdate=2011-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20110413012837/http://www.thealarmclock.com/mt/archives/2007/05/post_279.html |archivedate=2011-04-13 |df= }} PriceRunner Founders Launch TestFreaks</ref><ref>http://mashable.com/2007/05/03/testfreaks/ TestFreaks Launches Alpha Review Site</ref>


Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g. if [[cNet]] or [[HowStuffWorks]] has reviewed a product and rated it 10 out of 10 that will impact the FreakScore.<ref>http://econsultancy.com/us/blog/2735-q-a-kristofer-arwin-of-review-site-testfreaks Interview with TestFreaks Review Site</ref>
Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g. if [[cNet]] or [[HowStuffWorks]] has reviewed a product and rated it 10 out of 10 that will impact the FreakScore differently.<ref>http://econsultancy.com/us/blog/2735-q-a-kristofer-arwin-of-review-site-testfreaks Interview with TestFreaks Review Site</ref>


In 2011 TestFreaks launched a badge product <ref>http://www.testfreaks.com/info/badge/ badge product</ref> allowing retailers to include product scores, pros and cons and review snippets directly onto their product and category listings pages. In a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post-purchase emails. TestFreaks currently aggregates reviews from around 15,000 sources including both expert and user opinions. In 2012 an API was launched to provide similar content which could sit alongside existing tabs.
In 2011, TestFreaks launched a badge product <ref>http://www.testfreaks.com/info/badge/ badge product</ref> allowing retailers to include product scores, pros and cons and review snippets directly onto their product and category listings pages. In a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post-purchase emails.


TestFreaks also operates a pro-active post-purchase review collection and moderation service creating unique content for a retailer which is fully indexed to give SEO value as well as increase conversion rate. Service reviews can also be collected. TestFreaks has been successful in moving large retailers from industry leaders such as [[Bazaarvoice]] and Reevoo, saving them huge sums in monthly subscription fees, whilst providing a very similar service.
In 2012, an API was launched to provide similar content which could sit alongside existing tabs. With the increasing interest from retailers, TestFreaks also started operating pro-active post-purchase review collection and moderation service. This creates unique content for a retailer which is fully indexed to give SEO value as well as increase conversion rate. Service reviews can also be collected to gather feedback about the customer experience.


In 2015, TestFreaks launched its Q&A module, which can be implemented using a simple script. This allows retailers to collect, answer and publish questions and answers as a way of increasing conversion rate.
In 2015, TestFreaks launched its Q&A module, which can be implemented using a simple script. This allows retailers to collect, answer and publish questions and answers as a way of increasing conversion rate and lower the [[bounce rate]].

By 2017, TestFreaks has been successful in moving large retailers from industry leaders such as [[Bazaarvoice]] and Reevoo, saving them huge sums in monthly subscription fees, whilst providing a very similar service.


== References ==
== References ==
Line 31: Line 32:


== External links ==
== External links ==
* [http://www.testfreaksdata.com/ testfreaksdata.com]
* [http://www.testfreaksdata.com/ Official B2B Website]
* [http://www.testfreaks.com/ testfreaks.com]
* [http://www.testfreaks.com/ TestFreaks US]
* [http://www.testfreaks.co.uk/ TestFreaks UK]
* [http://www.testfreaks.co.uk/ TestFreaks UK]
⚫
* [http://www.testfreaks.se/ TestFreaks Sweden]
* [http://www.testfreaks.ca/ TestFreaks Canada]
* [http://www.testfreaks.ca/ TestFreaks Canada]
* [http://www.testfreaks.com.au/ TestFreaks Australia]
* [http://www.testfreaks.com.au/ TestFreaks Australia]
Line 45: Line 47:
* [http://www.testfreaks.it/ TestFreaks Italy]
* [http://www.testfreaks.it/ TestFreaks Italy]
* [http://www.testfreaks.nl/ TestFreaks Netherlands]
* [http://www.testfreaks.nl/ TestFreaks Netherlands]
⚫
* [http://www.testfreaks.se/ TestFreaks Sweden]
* [http://www.testfreaks.no/ TestFreaks Norway]
* [http://www.testfreaks.no/ TestFreaks Norway]
* [http://www.testfreaks.dk/ TestFreaks Denmark]
* [http://www.testfreaks.dk/ TestFreaks Denmark]

Revision as of 13:03, 10 August 2018

TestFreaks
Company typePrivate
IndustryDigital Marketing, Review Website
Founded2007
FoundersKristofer Arwin, Magnus Wiberg, Martin Alexanderson
HeadquartersStockholm, Sweden
ServicesReview aggregator, User review, Review data API, Review widget, Q&A widget
Number of employees
15
WebsiteOfficial B2B site

TestFreaks is both a company with solutions for B2C retailers and a consumer website. The website TestFreaks is a review site launched in Sweden in 2007, in several different languages. The consumer website allows users to read reviews and compare prices of a wide range of products. Both expert / professional and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.[1]

History

TestFreaks was launched in 2007 by former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.[2][3][4]

Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g. if cNet or HowStuffWorks has reviewed a product and rated it 10 out of 10 that will impact the FreakScore differently.[5]

In 2011, TestFreaks launched a badge product [6] allowing retailers to include product scores, pros and cons and review snippets directly onto their product and category listings pages. In a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post-purchase emails.

In 2012, an API was launched to provide similar content which could sit alongside existing tabs. With the increasing interest from retailers, TestFreaks also started operating pro-active post-purchase review collection and moderation service. This creates unique content for a retailer which is fully indexed to give SEO value as well as increase conversion rate. Service reviews can also be collected to gather feedback about the customer experience.

In 2015, TestFreaks launched its Q&A module, which can be implemented using a simple script. This allows retailers to collect, answer and publish questions and answers as a way of increasing conversion rate and lower the bounce rate.

By 2017, TestFreaks has been successful in moving large retailers from industry leaders such as Bazaarvoice and Reevoo, saving them huge sums in monthly subscription fees, whilst providing a very similar service.

References

  1. ^ "Archived copy". Archived from the original on 2011-07-19. Retrieved 2011-04-13. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link) TestFreaks to launch
  2. ^ "Archived copy". Archived from the original on 2011-04-13. Retrieved 2011-04-13. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  3. ^ "Archived copy". Archived from the original on 2011-04-13. Retrieved 2011-04-13. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link) PriceRunner Founders Launch TestFreaks
  4. ^ http://mashable.com/2007/05/03/testfreaks/ TestFreaks Launches Alpha Review Site
  5. ^ http://econsultancy.com/us/blog/2735-q-a-kristofer-arwin-of-review-site-testfreaks Interview with TestFreaks Review Site
  6. ^ http://www.testfreaks.com/info/badge/ badge product
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