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| former_callsigns = WGNI (1946–1981)<br>WAAV (1981–1984)<br>WBMS (1984–1996)<br>WAHH (1996–2000)
| former_callsigns = WGNI (1946–1981)<br>WAAV (1981–1984)<br>WBMS (1984–1996)<br>WAHH (1996–2000)
| affiliations =
| affiliations =
| owner = Harry Brown and Ashley Moseley
| owner = Norsan Media
| licensee = B&M Broadcasting LLC
| licensee = Norsan Consulting and Management, Inc.
| sister_stations =
| sister_stations =
| webcast =
| webcast =
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}}
}}


'''WLSG''' (1340 [[AM broadcasting|AM]]) is a [[radio station]] broadcasting a [[Regional Mexican]] format. Licensed to [[Wilmington, North Carolina]], United States, it serves the Wilmington area. The station is currently owned by Harry Brown and Ashley Moseley, through licensee B&M Broadcasting LLC, who purchased WLSG from Olin Bohanan in December 2014.<ref>[http://radioinsight.com/blog/headlines/91809/oldies-coming-to-wilmingtons-beach/ Oldies Coming To Wilmington’s Beach.] - ''RadioInsight'', February 1, 2015.</ref> The station is repeated on '''W231CL''' 94.1 FM in Wilmington.
'''WLSG''' (1340 [[AM broadcasting|AM]]) is a [[radio station]] broadcasting a [[Regional Mexican]] format. Licensed to [[Wilmington, North Carolina]], United States, it serves the Wilmington area. The station is currently owned by Norsan Media. WLSG is simulcast on [[FM translator]]'''W231CL''' 94.1 FM in Wilmington.


==History==
==History==
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WLSG, [[WWIL (AM)|WWIL]] and [[WWIL-FM]] were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased [[WDVV]] and [[WLTT|WMYT]].<ref>"Christian Radio Stations Are Sold," ''Star-News'', December 18, 2000.</ref>
WLSG, [[WWIL (AM)|WWIL]] and [[WWIL-FM]] were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased [[WDVV]] and [[WLTT|WMYT]].<ref>"Christian Radio Stations Are Sold," ''Star-News'', December 18, 2000.</ref>


The acquisition of WLSG by B&M Broadcasting was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, and also added an FM Translator on 94.1 FM. They also rebranded themselves as 94.1 The Beach.
B&M Broadcasting made an offer to purchase the station from Olin Bohanan in December 2014.<ref>[http://radioinsight.com/blog/headlines/91809/oldies-coming-to-wilmingtons-beach/ Oldies Coming To Wilmington’s Beach.] - ''RadioInsight'', February 1, 2015.</ref> The acquisition was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, and also added an FM Translator on 94.1 FM. They also rebranded themselves as 94.1 The Beach.


On January 24, 2019, WLSG changed their format from oldies to regional Mexican, branded as "La Raza 94.1".<ref>[https://radioinsight.com/headlines/173984/norsan-media-launches-la-raza-94-1-wilmington/ Norman Media Launches La Raza 94.1 Wilmington] Radioinsight - January 24, 2019</ref>
On January 24, 2019, following the sale of the station to Norsan Media, WLSG changed their format from oldies to regional Mexican, branded as "La Raza 94.1".<ref>[https://radioinsight.com/headlines/173984/norsan-media-launches-la-raza-94-1-wilmington/ Norman Media Launches La Raza 94.1 Wilmington] Radioinsight - January 24, 2019</ref>


==Previous logo==
==Previous logo==

Revision as of 16:44, 15 May 2019

WLSG
Broadcast areaWilmington, North Carolina
Frequency1340 kHz
BrandingLa Raza 94.1
Programming
FormatRegional Mexican
Ownership
Owner
  • Norsan Media
  • (Norsan Consulting and Management, Inc.)
History
First air date
1946 (as WGNI)
Former call signs
WGNI (1946–1981)
WAAV (1981–1984)
WBMS (1984–1996)
WAHH (1996–2000)
Technical information
Facility ID58364
ClassC
Power1,000 watts
Transmitter coordinates
34°13′52″N 77°57′18″W / 34.23111°N 77.95500°W / 34.23111; -77.95500
Translator(s)94.1 W231CL (Wilmington)
Links
Websitelarazalaraza.com/wilmington/

WLSG (1340 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Wilmington, North Carolina, United States, it serves the Wilmington area. The station is currently owned by Norsan Media. WLSG is simulcast on FM translatorW231CL 94.1 FM in Wilmington.

History

WGNI was a Top 40 station in the days when the format was heard on AM radio. On December 24, 1981 its call letters changed to WAAV. On May 5, 1984 its call letters changed to WBMS.

Prior to 1990, WBMS was one of the first urban contemporary radio stations in Wilmington.[1]

In May 20, 1996, Community Broadcasting sold WBMS, WMFD and WUOY radio stations to a new company called Ocean Broadcasting. WBMS, a CNN Headline News station, became WAHH, airing the "Radio AAHS" format for children, as well as some local content. The format included news, sports and games as well as music by James Taylor, Mariah Carey, The Muppets, Ren and Stimpy, Gloria Estefan, Animaniacs, Craig and Company, Smoking Armadillos, Fun Factory and Better Than Ezra.[2]

WLSG, WWIL and WWIL-FM were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased WDVV and WMYT.[3]

B&M Broadcasting made an offer to purchase the station from Olin Bohanan in December 2014.[4] The acquisition was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, and also added an FM Translator on 94.1 FM. They also rebranded themselves as 94.1 The Beach.

On January 24, 2019, following the sale of the station to Norsan Media, WLSG changed their format from oldies to regional Mexican, branded as "La Raza 94.1".[5]

References

  1. ^ Eric Crawford, "Kiss Went on All Weekend," Star-News, October 7, 1997.
  2. ^ Clifton Daniel,"On Radio; Kids Get Their Own Station," Star-News, May 21, 1996.
  3. ^ "Christian Radio Stations Are Sold," Star-News, December 18, 2000.
  4. ^ Oldies Coming To Wilmington’s Beach. - RadioInsight, February 1, 2015.
  5. ^ Norman Media Launches La Raza 94.1 Wilmington Radioinsight - January 24, 2019