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Public service announcement

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For the 2010 Purling Hiss album, see Public Service Announcement (album). For the 2003 Jay-Z song, see The Black Album (Jay-Z album).
HHS public service announcement
A PSA from the U.S. Department of Health and Human Services regarding H1N1 prevention.
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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the your shitUK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).[1]

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In different countries

United States

The most common topics of PSAs are health and safety, such as the multimedia Emergency Preparedness & Safety Tips On Air and Online (talk radio/blog) campaign.[2][3][4][5] A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling. The range of possible topics has expanded over time.[citation needed]

One of the earliest television public service announcements came in the form of Smokey Bear whose "Only you can prevent forest fires" campaign became famous and ran for decades.[6] Other common early themes were traffic safety, especially safe crossing, wearing seat belts and not driving drunk, and the dangers of cigarette smoking.

From time to time a charitable organization enlists the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youths not to join gangs or commit crimes. Some PSAs tell people to adopt animals instead of buying them. Protecting our Earth, also known as being green, is another example of a current PSA topic.

Some television shows featuring very special episodes made PSAs after the episodes. For example, Law & Order: Special Victims Unit talked about child abduction in one episode, so it had a PSA about child abduction. Another example is when the original Law & Order did an episode about drunk driving, which had a PSA about drunk driving. After My Sister Sam was canceled in 1988, surviving cast members: Pam Dawber, Joel Brooks, Jenny O'Hara and David Naughton were reunited to film a PSA for the Center to Prevent Handgun Violence on gun control after the murder of their co-star, Rebecca Schaeffer, who was gunned down by Robert John Bardo on July 18, 1989, at Schaeffer's apartment in Los Angeles. In 2021, the animated show, the Family Guy, incorporated an actually PSA featuring McGruff the Crime Dog into the show's storyline.[7]

During the 1980s, many American cartoon shows contained PSAs at the end of their shows. These may or may not have been relevant to the episode itself. Three of the most widely known are the closing moral segments at the end of He-Man and the Masters of the Universe, the "Knowing is Half the Battle" epilogues in G.I. Joe: A Real American Hero, Jem, M.A.S.K., Inspector Gadget, and the "Sonic Says" segments from Adventures of Sonic the Hedgehog.

Some television PSAs have topics such as on not watching so much television, or not taking fictional stories literally; or about television, movie, or video game ratings. During the late 1980s and early 1990s, environmental–political issues became popular, such as the Turtle Tips or Planeteer Alert. The English dub of Sailor Moon also has the PSA closing segments at the end of each episode called "Sailor Says" (known as "Sailor Moon Says") in two seasons only.

South Korea

PSAs in South Korea are produced by the Public Service Advertisement Council, an organization under the Korea Broadcasting Advertisement Corporation (KOBACO), launched on January 22, 1981. According to the law, PSAs above a certain level are being organized through broadcasting.

The Public Service Advertising Council, an organization within the KOBACO, is in charge of advisory roles such as selecting the topic of PSAs broadcast in Korea for one year, establishing public relations measures, and seeking strategies. This meeting originated from the 'Broadcasting Advertising Improvement Advisory Committee' formed on August 18, 1981, and after going through the 'Public Service Advertising Improvement Advisory Committee' on February 7, 1983, the name was changed to the current name on July 1, 1988. The names of external advertisements have been “Broadcasting Advertisement Improvement Council” and “Public Service Advertisement Council”. The Public Service Advertising Council is an organization made up of about 15 persons nominated by advertising academia, broadcasting, advertising, and civic groups.

By 2020, there are a total of 400 PSAs produced by the KOBACO. On August 18, 1981, the KOBACO formed the “Broadcasting Advertisement Promotion Committee”. On December 5 of the same year, a scene of a family playing happily in the park and an advertisement with the content of “a rich tomorrow with savings” was launched.

China

China's first PSAs in 1986 were about saving water and were broadcast on Guiyang television.[citation needed] In Hong Kong, terrestrial television networks have been required since National Day 2004 to preface their main evening news broadcasts with a minute-long announcement in the public interest which plays the Chinese National Anthem in Mandarin over various patriotic montages.[8][12]

Malaysia

Filem Negara Malaysia (FNM) became the early pioneers of PSAs from its establishment in 1946. PSAs produced by FNM have particular topics such as dengue fever, drug addiction, environmental pollution, road safety and electricity usage. Governmental agencies such as Ministry of Health have produced PSAs to promote their Healthy Lifestyle Campaign which held annually since 1991, with the "Utamakan Kesihatan" ("Choose Health") logo appearing at the end of their ads, most notably PSAs about AIDS.

PSAs on road safety were produced by Ministry of Transport, particularly on accidents amongst motorcyclists and alcohol consumption amongst drivers. Ministry of Science, Technology and the Environment also produces PSAs focusing on environmental pollution. PSAs on corruption and bribery were produced by Malaysian Anti-Corruption Agency (now Malaysian Anti-Corruption Commission). Most of these PSA adverts were aired on Radio Televisyen Malaysia (RTM) and TV Pendidikan between the 1990s and 2000s. Private TV networks like TV3 have also produced in-house PSA ads, such as not downloading pirated contents, which features actress and infotainer, Janna Nick; and domestic violence which features actress, Eyra Hazali.

Festivals and contests

IAA Responsibility Awards is an annual international festival of public service announcements, held by the International Advertising Association since 2008.[13]

See also

References

  1. ^ "TV Announcements in the Public Interest (APIs)". Information Services Department - HKSAR Government. Retrieved 10 March 2022.
  2. ^ "National Safety Month". Nsc.org. Archived from the original on June 16, 2014. Retrieved April 9, 2010.
  3. ^ "Flavor Flav Celebrates National Safety Month". Blogcritics. Archived from the original on July 14, 2012.
  4. ^ "Lisa Tolliver show notes". Emergency Preparedness and Safety Tips On Air and Online.
  5. ^ "Lisa Tolliver's Show Notes". Lisa Tolliver On Air and Online.
  6. ^ "PUBLIC SERVICE ADVERTISING". www.psaresearch.com. Archived from the original on May 27, 2019. Retrieved May 21, 2011.
  7. ^ Staff, A. O. L. "'Family Guy' brings back McGruff the Crime Dog and viewers can't get enough". www.aol.com. Retrieved 2022-02-09.
  8. ^ Vickers, Edward. "Learning to Love the Motherland: 'National Education' in Post-Retrocession Hong Kong" in Designing History in East Asian Textbooks: Identity Politics and Transnational Aspirations, p. 94. Routledge (Abingdon), 2011. ISBN 9780415602525.
  9. ^ "中国国歌 Chinese National Anthem". Hosted at YouTube, August 10, 2008. Accessed January 25, 2015.
  10. ^ TVB News. 6點半新聞報道 [Liù Diǎn Bàn Xīnwén Bàodào, News at 6:30], June 28, 2009 (better version). Hosted on YouTube, July 10, 2009. Accessed January 25, 2015. (in Chinese and Yue Chinese)
  11. ^ "Chinese National Anthem". YouTube, May 9, 2012.
  12. ^ Examples from 2008,[9] 2009,[10] and 2012.[11]
  13. ^ "IAA Responsibility awards 2010". www.act-responsible.org. Archived from the original on December 31, 2018. Retrieved July 10, 2015.
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