YASSA
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| Company type | Subsidiary |
|---|---|
| Industry | Textile Sports equipment |
| Founded | 1961 |
| Headquarters | , |
| Products | Sportswear, clothing, footwear |
YASSA (Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) was a Yugoslav sportswear and sports equipment brand, manufactured by Varaždinska industrija svile, a textile company based in Varaždin, SR Croatia. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]
The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić.[3]
References
- ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina" (in Croatian). varazdinske-vijesti.hr. Retrieved 2021-08-29.
- ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
- ^ "Logo brenda "YASSA"" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
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