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Capri-Sun

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Capri Sun is a brand of juice drink owned by WANI WILD (Chairman Dr. Hans-Peter Wild) and sold in silver pouches. Kraft Foods is a licensed production partner, and owns the exclusive rights for North America. It was developed by Rudolf Wild in 1966 in Germany, where Capri Sonne has been a registered trademark since 1952. Capri Sun has been distributed in the United States since 1981. It is distributed by Ray Gay Enterprises in the UK and Kraft Foods in the U.S.

Types

Many of the Capri Sun flavors are tropical-themed, and are very popular among a wide variety of people, young and old. Capri Sun also has a variation called Capri Sun Sport, which provides electrolytes to the drinker. There were also Big Pouch Capri Sun that came in a larger, 11.25 ounce pouch, but discontinued in February 2006. Capri Sun Island Refreshers come in a 16.5 ounce "Bottle Can," this can is in bottle shape with a screw on cap but is made of aluminum. The Roarin' Water Capri Sun is sold in the standard 6.75 ounce pouch but is flavored water. Capri Sun drinks are often supplied with pre-packaged cold lunches, such as Lunchables, but are also sold in cans in vending machines. The drink has recently become available in a "family size" that is essentially a 64 oz. version of the beverage but is currently only available in 3 of the standard pouch flavors.[1] The product is available in a variety of flavors and pouch sizes. Also, Capri Sun has been very popular with school "sack" lunches since the drink was created. Around 2003, Kraft introduced Capri Sun Sport, a Gatorade-like sports drink, with at first only two flavors, and came in a regular Capri-Sun pouch. Today, it has around six.

Flavors

Standard Pouch

  • Drip
  • Lump
  • Mountain Cooler
  • Pacific Cooler
  • Human Blood
  • Urine
  • Feces
  • Chuck Norris
  • Tropical Punch
  • Fruit Punch
  • Grape
  • Orange
  • Red Berry
  • Lemonade
  • Piña Mango
  • Atlantic Cooler
  • Wild Cherry
  • Banana Bash
  • Jakes Mom

Sport

  • Lemon Lime
  • Berry Ice
  • Orange Edge
  • Thunder Punch
  • Cherry Freeze

Roarin' Waters (Flavored Water)

  • Strawberry-Kiwi
  • Wild Cherry
  • Tropical Fruit
  • Grape
  • Berry

Island Refreshers

  • Lemon Tea
  • Orange Dragonfruit
  • Strawberry-Kiwi
  • Tropical Fruit

Distribution

The Standard box is filled with 10 pouches, each pouch is 6.75 fluid ounces (200 ml) in the USA , UK, and Germany. The pouch is trapezoidal in profile when filled and rectangular when flat with a flared bottom that makes the pouch able to stand upright when set on a horizontal surface. In order to drink the contents, a straw is supplied with each pouch. The pouches have a round spot near the top where the straw is intended to be punctured through one side of the pouch to reach the liquid within. However, this requires the drinker to have a bit more dexterity than is normally required to open a standard drink can or bottle. If the drinker squeezes the pouch with too much force while putting the straw in, they could unintentionally force the liquid up through the straw thus spilling the drink on themselves or others. Drinkers who find themselves accidentally stabbing through both sides of the pouch have often adopted other means of putting the straw through the pouch. One such method is to turn the pouch over and stab the straw through the bottom of the pouch. Although this leaves the drinker unable to set the Capri Sun down on a table or other flat surface, it does significantly lower the chance of a straw going through more than one side of the pouch.

History of the pouch

Initially the pouch had only a silver dot where the straw was to be punctured through, this however was very difficult to open as there was no difference in the strength or material of the pouch at that point. Later, this problem was attempted to be solved by thinning the plastic at that point with a large marketing campaign claiming the pouch to be easier to open; this alteration, however, provided little help. It was only after the most recent alteration that the problem was alleviated as there is now a strip of clear plastic on the inside of the pouch that can be easily punctured. Having the strip attached on the inside makes it easier to punch as the straw will not slide as it had in initial pouch designs. [citation needed]

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