Jaipur Rugs
| File:Jaipur rugs logo.jpg | |
| Industry | Handmade Carpet Industry |
|---|---|
| Founded | 1978 |
| Founder | Nand Kishore Chaudhary |
| Headquarters | Jaipur , India |
| Products | Floor coverings |
| Website | Jaipur Rugs |
Jaipur Rugs is a Jaipur, India based company in handmade carpets industry. Headquartered in Jaipur(India), its operations spanning across 10 states of India through its network of over 20 branches and an independent weaver base of 40,000. It is one of the leading manufacturers of handmade carpets and specialize in hand-knotted carpets.
Founder
N. K. Chaudhary is the Founder-Chairman & Managing Director of Jaipur Rugs. He founded the company in 1978 with just two looms and nine artisans. With his vision and under his leadership, Jaipur Rugs has evolved as a successful leader in the carpet industry. He has been awarded the Ernst & Young Entrepreneur of the Year Winners – 2010 for the best Start-up.[1]
Unique Social Business Model
Jaipur Rugs began with two looms in 1978. Traditionally carpet-weaving was an exploitative industry where the carpet-weaving used to take place through contractors. These contractors in turn get the weavers weave the carpets in return for measly wages for highly-skilled labour. Jaipur Rugs did away with the middlemen by establishing direct link between the weavers and the company. The Jaipur Rugs business model has connected rural poor with markets of the rich, through the development of a global supply chain, built around mobilizing human capability and skills at the grassroots level and finding steady jobs for rural men and women in the most depressed parts of India.
Accreditions
C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty. The Jaipur Rugs Case Study is acclaimed to be the best success story at the Bottom of the Pyramid.[2]
References
- ^ "Ernst & Young Entrepreneur Of The Year Award 2010 winners announced - Ernst & Young - India". Ey.com. Retrieved 2011-06-02.
- ^ "The Top 5 List: Best New BoP Teaching Cases | Blog | NextBillion.net | Development through Enterprise". NextBillion.net. 2010-05-26. Retrieved 2011-06-02.
External links
- Times of India Article on Ernst & Young Award
- C.K.Prahalad Case study
- C.K.Prahalad Case study on Jaipur Rugs
- Vivek Wadhwa's article "Replicators, Innovators and Bill Gates"
- Business Week article "My Magic Carpet Ride In India"
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