Jaipur Rugs

Jaipur Rugs Company Pvt. Ltd.

File:Jaipur rugs logo.jpg
Industry	Handmade Carpet Industry
Founded	1978
Founder	Nand Kishore Chaudhary
Headquarters	Jaipur , India
Products	Floor coverings
Website	Jaipur Rugs

Jaipur Rugs is a Jaipur, India based company in handmade carpets industry. Headquartered in Jaipur(India), its operations spanning across 10 states of India through its network of over 20 branches and an independent weaver base of 40,000. It is one of the leading manufacturers of handmade carpets and specialize in hand-knotted carpets.

History

Jaipur Rugs was founded by N. K. Chaudhary in 1978, starting the carpet business with two looms. Over time he moved to Gujarat and the business operations were expanded primarily in tribal regions. Mr N K Chaudhary moved to Jaipur in 1999, to launch his independent firm called Jaipur Carpets. Jaipur Carpets was converted to Jaipur Rugs Company Pvt Ltd in 2006. At present Jaipur rugs has businesses in more than 30 countries and touched a turnover of over 14 crore in 2008-09.

Founder

N. K. Chaudhary is the Founder-Chairman & Managing Director of Jaipur Rugs. He founded the company in 1978 with just two looms and nine artisans. With his vision and under his leadership, Jaipur Rugs has evolved as a successful leader in the carpet industry. He has been awarded the Ernst & Young Entrepreneur of the Year Winners – 2010 for the best Start-up.

Unique Social Business Model

Jaipur Rugs began with two looms in 1978. Traditionally carpet-weaving was an exploitative industry where the carpet-weaving used to take place through contractors. These contractors in turn get the weavers weave the carpets in return for measly wages for highly-skilled labour. Jaipur Rugs did away with the middlemen by establishing direct link between the weavers and the company. The Jaipur Rugs business model has connected rural poor with markets of the rich, through the development of a global supply chain, built around mobilizing human capability and skills at the grassroots level and finding steady jobs for rural men and women in the most depressed parts of India.

Accreditions

C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty. The Jaipur Rugs Case Study is acclaimed to be the best success story at the Bottom of the Pyramid.

Awards and Achievements

• ‘Villgro Social Enterprise Award 2011' by Villgro Innovations Foundation India
• ‘India Pride Award 2011' by Dainik Bhaskar Group India
• ‘Ernst & Young Entrepreneur of the Year Award 2010-Start Up' by Ernst & Young, India
• ‘Distinguished Entrepreneurship Award' by PHD Chamber (2010)
• ‘Highest Export Performance for Hand Knotted Carpets' by CEPC, Govt. of India (2010)
• ‘Award of Excellence - Floor Covering’ by HFN (2010)
• ‘Sankalp 2010 : Social Enterprise Awards & Investment Forum’ by Sankalp Forum (2010)
• ‘Certificate of Appreciation’ by FICCI-SEDF (2010)
• ‘Indian Achievers Award For Business Excellence’ by Indian Achievers forum (2010)
• ‘Award of Excellence - Floor Covering’ by HFN (2009)
• ‘American Graphic Design Award ’ by Graphics Design USA (2009)
• 'Best SME for CSR ' by Business Today & Yes Bank (2009)
• ‘Star Export House’ by Ministry of Commerce, Government of India (2009)
• ‘Excellence Award’ by the Institute of Economic Studies (2007)
• ‘America’s Magnificent Carpet Award’ by America’s Mart (2006)
• ‘Certificate of Merit’ by Carpet Export Promotion Council of India (2004 and 2003)
• ‘State Award for Export Excellence’ by the Government of Rajasthan (2003)
• ‘Gold Trophy Award’ by Carpet Export Promotion Council of India (1994)

External links

• Times of India Article on Ernst & Young Award
• C.K.Prahalad Case study
• C.K.Prahalad Case study on Jaipur Rugs
• Vivek Wadhwa's article "Replicators, Innovators and Bill Gates"
• Business Week article "My Magic Carpet Ride In India"