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Labdhi R. Bhandari
Labdhi Bhandari at IIM Ahmedabad.
Born(1948-07-29)29 July 1948
Rani, Rajasthan, India
Died19 October 1988(1988-10-19) (aged 40)
CitizenshipIndia
Alma materIIM Ahmedabad, Columbia Business School
OccupationProfessor

Labdhi Bhandari (29 July 1948 – 19 October 1988[1]) was the State Trading Corporation of India Professor of Marketing at the Indian Institute of Management, Ahmedabad[2] and a widely respected authority on marketing in India.[3][4][5][6]

Bhandari graduated from the second batch of the Indian Institute of Management, Ahmedabad in 1967 at the age of 19[7][8] and was recruited by Hindustan Lever Limited[9][10][11] to work in their marketing division. At HLL, he was the product manager of Surf (detergent)[12] and later headed the Client Services Group of the Marketing Research department.[13]

In 1972, he was recruited by Ravi J. Matthai to the faculty of his alma mater, the Indian Institute of Management, Ahmedabad. The institute sponsored his doctoral studies and he earned his PhD in 1976 from the Columbia Business School[14] writing a dissertation on Social Marketing.[10] His dissertation, entitled Communications for social marketing: a methodology for developing communication appeals for family planning programs, won the John A. Howard/AMA Doctoral Dissertation Award in 1976.[15] He is considered a pioneer of social marketing in India by his colleague Prof. Anil Kumar Gupta.[16] After completing his PhD, Bhandari returned to the faculty of Indian Institute of Management, Ahmedabad. At IIM Ahmedabad, he was acknowledged as an excellent teacher by his students and colleagues. [17] [18][19] He served as the Chairman of the Marketing Area and of the Management Education Program (MEP).[20] and was the first Chairman of the Kasturbhai Lalbhai Management Development Centre. He was often seen as a future director of the institute[21] and had been sounded out about this possibility by the IIM-A board just before his death in 1988. [22]

Bhandari was a highly sought after management consultant. [23] His clients included Citibank India,[24] Hindustan Unilever, Marico, [25] Crompton Greaves, Lipton India, Madura Coats, Blue Star India, State Timber Corporation of Sri Lanka,[26] State Bank of India, Hindustan Motors, Tea Board of India,[27] and Steel Authority of India. He served on the Board of directors of Enfield India,[28] EID Parry,[29] and the Cement Corporation of India. He also served as a consultant to the Commonwealth Secretariat[30] and was a member of the advisory group on Consumer Industries appointed by the Planning Commission of India.

In 1986, he won a research award by the Colgate Darden Graduate School of Business Administration at the University of Virginia.[31] He died in the crash of Indian Airlines Flight 113. The Indian Institute of Management, Ahmedabad instituted an endowment in his memory.[32] This endowment has helped fund 6 editions of the IIMA Conference on Marketing Paradigms for Emerging Economies, which also awards the Labdhi Bhandari best paper award.[33][34] The IIMA Alumni Trust has also instituted a scholarship in his memory.[35] Bhandari is the subject of the Reconstructing LRB biographical project.[3]

References

  1. ^ Indian Airlines Flight 113 - Wikipedia, the free encyclopedia
  2. ^ "IIM, Ahmedabad Annual Report 1987-88". Retrieved 15 January 2014.
  3. ^ a b "Reconstructing LRB: the-teacher". labdhibhandari.org. Retrieved 15 January 2014.
  4. ^ "» M. N. Vora: A Farewell to Indian Management Education’s Case Study Pioneer". knowledge.wharton.upenn.edu. Retrieved 15 January 2014.
  5. ^ Seek: Find Your True Calling by Rakesh Godhwani
  6. ^ "Wasteside Story – Hari Menon". outlookindia.com. Retrieved 15 January 2014.
  7. ^ Reconstructing LRB: SL Rao remembers
  8. ^ Reconstructing LRB: R. Gopalkrishnan remembers
  9. ^ "Reconstructing LRB: R. Gopalkrishnan remembers..." labdhibhandari.org. Retrieved 15 January 2014.
  10. ^ a b "Reconstructing LRB: A 1985 interview with LRB..." labdhibhandari.org. Retrieved 15 January 2014.
  11. ^ "Labdi%20Bhandari%2013%2011%202009". slrao.com. Retrieved 15 January 2014.
  12. ^ http://www.labdhibhandari.org/2014/05/hrishikesh-bhattacharyya-remembers.html
  13. ^ "Reconstructing LRB: K. S. Srinivasa Murty remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  14. ^ "Why Indians make best marketing brains - The Economic Times". economictimes.indiatimes.com. Retrieved 2014-04-04.
  15. ^ "American Marketing Association Foundation - Howard Recipients". themarketingfoundation.org. Retrieved 15 January 2014.
  16. ^ "Building institutions of excellence | Latest News & Updates at Daily News & Analysis". dnaindia.com. Retrieved 2014-04-04.
  17. ^ http://www.labdhibhandari.org/2009/03/dr-v-raghunathan-remembers.html
  18. ^ http://www.labdhibhandari.org/2009/10/dr-vasant-mote-remembers.html
  19. ^ http://www.labdhibhandari.org/search/label/the-teacher
  20. ^ Financial Express: Sign up for the oldest executive plan
  21. ^ S. Sambrani, Ravi Mathai and his many-splendoured institute, (unpublished expanded version of article published in Economic Weekly of India
  22. ^ http://www.labdhibhandari.org/2009/03/shyam-sunder-remembers.html
  23. ^ http://www.labdhibhandari.org/search/label/the-consultant
  24. ^ "Reconstructing LRB: Jerry Rao remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  25. ^ "Marico Chairman Harsh Mariwala shares a lifetime of learning - Economic Times". articles.economictimes.indiatimes.com. Retrieved 2014-04-04.
  26. ^ Adventures in Management: A Saga of Managing in a Developing Country - Kenneth Abeywickrama - Google Boeken
  27. ^ http://www.labdhibhandari.org/2009/02/prof-sudas-roy-remembers.html
  28. ^ http://www.labdhibhandari.org/2009/03/n-ramanathan-remembers.html
  29. ^ "Reconstructing LRB: MV Subbiah remembers..." labdhibhandari.org. Retrieved 2014-04-04.
  30. ^ The Parliamentarian, volumes 69-70, 1988, Commonwealth Parliamentary Association, Great Britain
  31. ^ "US Grant for Indian", Times of India, April 20th, 1986, p9, Bennet, Coleman & Company Ltd.
  32. ^ IIM Ahmedabad 27th Annual Report, 1988-89
  33. ^ 6th IIMA CONFERENCE ON MARKETING IN EMERGING ECONOMIES
  34. ^ "IIM-A to host 5th intl conference on marketing in emerging economies – Business Standard". business-standard.com. Retrieved 15 January 2014.
  35. ^ http://www.iimahd.ernet.in/users/webrequest/files/25jan12_GJC.pdf

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