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Tim Fry

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Born in 1935, Tim Fry, Designed the iconic Hillman Imp in his Twenties whilst working for Coventry based Rootes. He then became Chief Engineer at Chrysler Rootes. He left Rootes and set up the Industrial Design Consultancy Smallfry in 1971. Tim passed away in 2004 and now Smallfry is owned and led by Steve May-Russell. As well as being CEO of Smallfry, Steve is the Chairman of The British Industrial Design Association.