Dainese
Dainese Logo | |
Company type | Private |
---|---|
Industry | Motorsport clothing Extreme sports clothing |
Founded | 1972 |
Founder | Lino Dainese |
Headquarters | , Italy |
Key people | Lino Dainese Cristiano Silei (CEO) |
Number of employees | 247 |
Subsidiaries | AGV POC |
Website | www.dainese.com |
Dainese (pronounced dye-ee-neh-zeh) is an Italian manufacturer of protective wear for dynamic sports, including motorcycling, mountain biking, wintersports and horseriding. It describes its mission as “to advocate and deliver safety in dynamic sports”.[1] The company was founded in 1972 by its current President Lino Dainese, now a minority stakeholder in the company,[2] expanding through organic growth and acquisitions, including Italian helmet manufacturer AGV (2007)[3] and Swedish protective bike and ski clothing manufacturer POC (2015)[4]. Investcorp acquired a majority shareholding in the Dainese Group in 2014. [5]
Product Range
The Dainese Group has a declared objective of offering “protection from head to toe”.[6] The former is covered by the AGV brand with Dainese itself producing suits, jackets, shock-absorbing armor and back protectors, pants, boots, gloves and sundry accessories.[7] The materials used range from traditional cowhide and kangaroo skin to aramid, carbon fiber and titanium. The range encompasses off-the-rack, made-to-measure and custom products[8].
History
Lino Dainese started the company in 1972 when he was 20, making protective motorcycle apparel in Molvena (Vicenza).[9] The first article of clothing was a pair of motocross pants.[10] The company has been closely associated with motorcycle racing since its foundation, which has informed its product development, focused on safety, performance and ergonomics.[11]
The company acquired the Italian helmet manufacturer AGV in July 2007.[12]
The Dainese Group was acquired by Investcorp of Bahrain for €130 million in 2014. Lino Dainese retains a minority holding and continues to guide the Group as President.[13]
Expanding its safety mission from motorcycling to dynamic sports in general, Dainese acquired the Swedish protective bike and ski clothing manufacturer POC in 2015.[14]
The Group’s Headquarters are in Italy, as are its Research & Development and Design Centers. These are supported by a United States division, with offices in California, and an office in Hong Kong.[15]
Research & Innovations
Dainese has its own specialist research facility, the Dainese Technology Centre (D-Tec),[16] which develops innovative protection and apparel-related technologies for the Group companies and varied other applications. The latter include a gravity load simulating suit for the International Space Station[17] developed for the European Space Agency. A recent example of the former is the D-air® suit and jacket airbag system developed for motorcycle racing, which achieves ultrarapid deployment without needing any vehicle-mounted sensors.[18] The technology has been developed into a Dainese sub-brand which includes the D-air Armor open-platform undersuit[19] as well as solutions for motorcycle road use[20] and competitive skiing.[21]
Innovations from the company’s history include:
1974 First use of elastic inserts for improved comfort [22]
1974 Color on the racetrack [23]
1978 The first back protector [24]
1981 Knee sliders [25]
1981 Racing suits cut to match the rider’s shape in a racing crouch [26]
1982 Composite armor combining a soft base and rigid shell [27]
1983 First back protectors for road use [28]
1988 The aerodynamic hump [29]
1991 Foot protection sliders on motorcycle boots [30]
1994 Back protectors for skiers [31]
1995 Carbon fiber and aramid knuckle and hand protectors on motorcycle gloves [32]
1999 T-Age integrated protection racing suit, winner of ADI Golden Compass Award [33]
2000 D-Air® airbag system for motorcycles [34]
2001 D-Axial system which limits twisting motion of ankle in motorcycle boots [35] “Our History 2001 The evolution of Boots”
2008 First airbag suit used in MotoGP racing (by Valentino Rossi and Jorge Lorenzo) [36]
2011 D-Air® suits available to the general public in Racing and Street designs [37]
2015 D-Air® Ski airbag jacket first used officially in Ski World Cup Series races [38]
2015 D-Air® Armor makes D-Air® an open platform [39]
2015 D-Air® Misano 1000 leather jacket with standalone electronically-deployed airbag for road use [40] [41]
2015 SkinSuit gravity load simulating suit first used in the International Space station [42]
2017 Sea-Guard ergonomic life jacket, integrating protection and flotation functions for America’s Cup Champions Emirates Team New Zealand [43]
Racing Involvement
Dainese has used racing sponsorship to research and develop new technologies from its earliest years, recruiting the world’s leading riders. One of the first was 15-time World Champion Giacomo Agostini, who began racing in Dainese leathers in 1975.[44] Multiple World Championship Winner Valentino Rossi is currently among the best-known racers to wear the brand colors.[45] [46] In a partnership with Regenesi that combines its racing commitment with environmental responsibility, Dainese launched "Moto-re-cycling in 2014, repurposing Dainese sponsored riders' leathers as personal accessories.[47]
Sponsorships
Current Athletes
Motorbike[48]
MotoGP
Moto2
Moto3
- Andrea Migno
- Nicolò Bulega
- Niccolò Antonelli
- Joan Mir
- Antonio Arbolino
- Marco Bezzecchi
- Lorenzo Dalla Porta
SBK
TT Road Racing
BSB
Supermoto
Endurance
CIV
- Leonardo Taccini
- Devis Bergamini (SIC58)
- Matteo Patacca (SIC58)
CEV
- Yari Montella (SIC58)
- Alessandro Del Bianco (MB3)
- Davide Baldini (MB3)
- Dennis Foggia (VR46)
- Apiwat Wongthananon (VR46)
- Benny Solis
- Celestino Vietti Ramus (VR46)
Superstock 1000
AMA
KTM RC Cup USA
AMA Pro Flat Track
Winter Sports [49]
Alpine Ski World Cup
- Stefano Gross
- Roberto Nani
- Florian Eisath
- Manfred Moelgg
- Manuela Moelgg
- Sofia Goggia
- Manuel Osborne
- Erik Guay
- Matthias Maye
- Vincent Kriechmayr
- Stephanie Brunner
- Alexander Khoroshilov
Bike[50]
MTB
- Danny Hart
- Laurie Greenland
- Markus Pekoll
- Markus Stoeckl
- Simon Pages
- Argentina Bike Team
- BMX Creazzo
Former Athletes
Motorbike
- Carl Fogarty [51]
- Manuel Poggiali [52]
- Luca Cadalora [53]
- Dario Marchetti [54]
- Loris Capirossi [55]
- Marco Lucchinelli [56]
- Max Biaggi [57]
- Giacomo Agostini [58] [59]
- Marco Belli [60] [61]
- Marco Simoncelli [62]
- Dieter Braun [63]
- Barry Sheene [64] [65]
- Toni Mang [66]
- Kenny Roberts [67] [68]
- Freddie Spencer [69]
- Simone Grotzky [70]
- Troy Bayliss [71]
- Dani Pedrosa [72]
- Jorge Lorenzo [73]
- Chris Vermeulen [74]
- Danilo Petrucci [75]
References
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- ^ "Gucci backer agrees first deal in Italy in six years". www.one1info.com. Retrieved 2017-09-11.
- ^ "Dainese buy helmet brand AGV". www.visordown.com. Retrieved 2017-09-11.
- ^ "Dainese Owner Investcorp Acquires Swedish Bike & Snow Apparel Maker POC". www.bike-eu.com. Retrieved 2017-09-11.
- ^ "Investcorp revs up to acquire Dainese". www.ft.com. Retrieved 2017-09-11.
- ^ "Dainese D-air Head-to-Toe Safety Questions And Answers". www.motoamerica.com. Retrieved 2017-09-11.
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- ^ "Dainese Custom Works Website. - Dainese". www.dainesecustomworks.com. Retrieved 2017-09-11.
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- ^ "Dainese Official Website. - Our History 1972 The First Product". www.dainese.com. Retrieved 2017-09-11.
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- ^ "Dainese buy helmet brand AGV". www.visordown.com. Retrieved 2017-09-11.
- ^ "Investcorp buys Italian safety apparel maker Dainese for $163 mln". www.reuters.com. Retrieved 2017-09-11.
- ^ "Dainese Owner Investcorp Acquires Swedish Bike & Snow Apparel Maker POC". www.bike-eu.com. Retrieved 2017-09-11.
- ^ "Dainese Official Website: About Us. - Dainese". www.dainese.com. Retrieved 2017-09-11.
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- ^ "Dainese Races to the International Space Station". www.motorcyclistonline.com. Retrieved 2017-09-11.
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- ^ "Dainese D-Air Armor "Open Platform" Airbag Technology". www.motorcyclistonline.com. Retrieved 2017-09-11.
- ^ "Dainese's new Misano 1000 jacket features a stand-alone airbag". www.mbike.com. Retrieved 2017-09-11.
- ^ "The Inflatable Suit That's Protecting Ski Racers In 90 Mph Crashes". www.wired.com. Retrieved 2017-09-11.
- ^ "Dainese: Pursuing Safety Since 1972". www.ultimatemotorcycling.com. Retrieved 2017-09-11.
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- ^ "Dainese Motorcycle Leathers in Space?". www.cycleworld.com. Retrieved 2017-09-11.
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- ^ "Dainese Motorcycle Leathers in Space?". www.cycleworld.com. Retrieved 2017-09-11.
- ^ "Our History 1991 Sliders for Foot Protection". www.dainese.com. Retrieved 2017-09-11.
- ^ "Our History 1994 Back Protectors for Skiers Too". www.dainese.com. Retrieved 2017-09-11.
- ^ "Our History 1995 Max Biaggi and the New Hand Protectors". www.dainese.com. Retrieved 2017-09-11.
- ^ "10 Things You Didn't Know About Dainese..." www.motorcycle-superstore.com. Retrieved 2017-09-11.
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- ^ "Our History 2001 The evolution of Boots". www.dainese.com. Retrieved 2017-09-11.
- ^ "Rossi & Lorenzo to test D-Air at Donington". www.motorcycle-usa.com. Retrieved 2017-09-11.
- ^ "Dainese unveiled the D-Air Racing and Street airbag systems". www.mbike.com. Retrieved 2017-09-11.
- ^ "Brace for Impact! Ski Racers Get Deployable Airbags". www.gearjunkie.com. Retrieved 2017-09-11.
- ^ "Dainese D-Air Armor now available to other companies". www.asphaltandrubber.com. Retrieved 2017-09-11.
- ^ "Dainese Celebrates 1,000 D-Air Deployments. Looking back at the history. D-Air airbag protection and the new D-Air Misano 1000 jacket". www.cycleworld.com. Retrieved 2017-09-11.
- ^ "Dainese Just Made Your Motorcycle Jacket Obsolete". www.asphaltandrubber.com. Retrieved 2017-09-11.
- ^ "Dainese in Space". www.rideapart.com. Retrieved 2017-09-11.
- ^ "Dainese to Revolutionize Sailing Safety with Emirates Team NZ". www.emirates-team-new-zealand.americascup.com. Retrieved 2017-09-11.
- ^ "Dainese Reveals 115 Years Anniversario Collection". www. autoevolution.com. Retrieved 2017-09-11.
- ^ "Under the skin of Rossi's Dainese leathers". www.motorcyclenews.com. Retrieved 2017-09-11.
- ^ "Is Valentino Rossi the Greatest of All Time?". www.motorcyclenews.com. Retrieved 2017-09-11.
- ^ "Regenesi, Dainese upcycle old motorcycle racing suits into accessories". www. ecouterre.com. Retrieved 2017-09-11.
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- ^ "Winter Sports Athletes". www.dainese.com. Retrieved 2017-09-11.
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- ^ "Manuel Poggiali on the track with the D-air Racing Misano leather suit". www.youtube.com. Retrieved 2017-09-12.
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