Ronn Torossian: Difference between revisions
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== Controversy == |
== Controversy == |
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At times discussing other public relations figures, Torossian’s aggressive style has been covered in news articles, celebrity and PR industry blogs and publications. In November 2007, Torossian was the subject of a [[BusinessWeek]] article that talked about a brash PR style. It talked of how Torossian challenges fellow PR firms and their executives by referring to them as "dinosaurs" and says that "my competitors are not so bright." |
At times discussing other public relations figures, Torossian’s aggressive style has been covered in news articles, celebrity and PR industry blogs and publications. In November 2007, Torossian was the subject of a [[BusinessWeek]] article that talked about a brash PR style. It talked of how Torossian challenges fellow PR firms and their executives by referring to them as "dinosaurs" and says that "my competitors are not so bright." |
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| − | In July 2008, his firm 5WPR was proven to have impersonated critics of a client and to have made phony comments on a blog in other people's names. The firm at first denied the allegations, then blamed the phony comments on an intern it claimed was fired. It was soon proven that the phony comments were in fact made from the offices of 5WPR as well as from the home of a Senior Vice President for the firm named Juda Engelmayer. Engelmayer claimed that the alleged renegade intern operated from his home as well as the office without his knowledge. The coverup soon unraveled and Torossian issued a statement acknowledging his firm's unethical practices. At least one person who was impersonated by 5WPR has stated his intention to sue the firm. It remains to be seen whether any criminal charges can or will be brought against Engelmeyer, Torossian or anyone else at 5WPR. <ref>http://www.forward.com/articles/13759/</ref> |
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==Clients== |
==Clients== |
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Revision as of 18:54, 14 July 2008
| Ronn D. Torossian | |
|---|---|
 |
|
| Born | 1974 |
| Nationality |  , |
| Occupation | Public relations |
| Employer | 5W Public Relations |
| Title | CEO |
| Website | Torossian's Web Page |
Ronn Torossian is the Founder, President & CEO of New York City based 5W Public Relations. [1] [2]
Since founding 5W, Ronn has overseen the company’s rapid growth and expansion to the Los Angeles market, and provided advice and counsel to hundreds of companies, global interests, high-profile individuals, regional businesses, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.
Career
Since founding 5W PR, he has been referred to by The NY Post as a "publicity guru", by Fox News as a "high-powered PR CEO", and by CNN as "a leading PR expert". Torossian is regularly featured in and quoted by the media, including CNN, Fox News Channel, MSNBC, ABC, NBC, and The New York Times. He has also been named to PR Week's 40 under 40 [3] and Advertising Age's 40 under 40. [4] CBS National News said "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist."
Torossian is quoted regularly in the media on public relations trends and methods concerning news and current events.[5][6] [7]
Also, Torossian is a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.
Controversy
At times discussing other public relations figures, Torossian’s aggressive style has been covered in news articles, celebrity and PR industry blogs and publications. In November 2007, Torossian was the subject of a BusinessWeek article that talked about a brash PR style. It talked of how Torossian challenges fellow PR firms and their executives by referring to them as "dinosaurs" and says that "my competitors are not so bright."
Clients
A nationally recognized expert in PR, Torossian is known for his results focused orientation and has close working relationships with members of the media, influencers, decision makers, politicians and celebrities.
Some of Torossian’s client experience includes overseeing public relations programs for Anheuser-Busch, Microsoft, XM Radio, Vail Resorts, Evian Water, Wolfgang’s Vault, Benny Hinn, Joe Francis, Nick Cannon, Phillips Van Heusen, Coca-Cola, IHOP, McDonald’s, EDS, LA Gear, VeriSign, Seagram’s, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Russ Berrie & Company, NICE Systems, the Government of Israel, Avenue Stores, Trinity Broadcasting Network, and other diverse public and private interests.
Torossian has also represented Israeli Prime Minister Ehud Olmert, and Knesset member Benjamin Elon as well as The Israel Tourism Ministry and The Israel Ministry of Foreign Affairs. Listed among his firm’s celebrity clients are Sean Combs [8], Pamela Anderson, Ice Cube, and Snoop Dogg.
Early Life
Through his personal advocacy for Zionist causes [9] like the youth movement founded by Ze'ev Jabotinsky, Betar, of which he became national president[10], and the advocacy work of Rabbi Avi Weiss[11], he became known and sought out among some of the hawkish Israeli public officials. He represented ‘Betar graduate’ Israeli Prime Minister Ehud Olmert while Olmert was still mayor of Jerusalem, the Israeli Ministry of Tourism and Knesset member Benny Elon among others.
He is a 1992 graduate of Stuyvesant High School having attended NYC public schools until college. Torossian is known to also represent conservative Christian groups and organizations and religious leaders such as Pastor Benny Hinn, Regent University, Trinity Broadcasting Network [12]
Mr. Torossian began his career in public relations as a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies. There, he was responsible for client growth and client programs. Among the campaigns he worked on were for the cosmetics and perfume company, Clinique, Fox News Channel, the shipping firm, DHL, and the Hard Rock Cafe.
References
- ^ Transcript: 'Corporate Terrorism'?, FOXNews.con, December 21, 2005, partial transcript from "Your World with Neil Cavuto," December 20, 2005.
- ^ "Brash P.R. Guy Grabs Clients, Ink.". New York Times. February 20, 2005. Retrieved 2007-11-18.
At 30, Mr. Torossian is the founder and president of his own agency, whose name was inspired by the five journalistic W's -- who, where, when, etc. He may be particularly busy this month with his client Lil' Kim, the rapper who is headed to trial on Feb. 28 on perjury charges stemming from a shootout outside a Manhattan radio station, but she is just one of a large and seemingly contradictory stable of customers.
Check date values in:|date=(help) - ^ (http://www.prweekus.com/40-under-40/article/99468/),
- ^ (http://adage.com/archive-date?date=2006-08-07 - 5WPR, Ronn Torossian)
- ^ Oscar's Big Production Number: Keeping Ex-Lovers Apart, New York Times, By Stephanie Rosenbloom, February 25, 2007.
- ^ “Pregnant Jamie Lynn Spears not much of a role model” LA Daily News, By Greg Hernandez, December 19, 2007
- ^ Fresh Intelligence : Radar Online : Publicist Steaming Mad at Con Ed
- ^ Transcript from Fox News.com. August 26, 2005.
- ^ Schmemann, Serge The New York Times, ‘Jews Oust Arab Tenants From House In Jerusalem’, September 16, 1997, “Inside the house, the settlers and their supporters celebrated their latest action, raising Israeli flags all over the house and putting up stickers that read, Jerusalem Is Ours. Ronn Torossian, 23, who said he came from the Bronx, posed for television cameras with a large Israeli flag.”
- ^ Nathaniel Popper The Forward, Publicist Scores With Rappers, Right-wing Politicians, “Torossian joined Betar, the right-leaning Zionist student organization, and rose to become the national president during his college years at the University at Albany, State University of New York.”
- ^ New York Times “Marchers Reclaimed Their Rightful Dignity;A Quashed Protest”, Letter to Editor, by Ronn Torossian and Moshe Maoz, October 20, 1995
- ^ Christianity, the Brand, New York Times, By Strawberry Saroyan, April 16, 2006.
