Sally Hogshead

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Sally Hogshead
NationalityAmerican
OccupationAuthor, public speaker
Known forAuthor of Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead is an American author and professional speaker. She is the author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life and Fascinate: Your 7 Triggers to Persuasion and Captivation. She is the Chief Executive Officer of Fascinate, Inc. In 2012, she was inducted into the National Speakers Association Speakers Hall of Fame.

Career

Sally attended Duke University. She graduated from Duke in 1991.[1] Hogshead's first job was working as a copywriter at Fallon Worldwide.[2] Hogshead also worked as a copywriter for Wieden+Kennedy and The Martin Agency.[3] She started her first business when she was 27 years old, which was an advertising agency, Robaire and Hogshead.[3][4] Agency clients included Rémy Martin and Target Corporation.[4] Hogshead left her position to work for Crispin Porter + Bogusky, in their Venice, California office.[3] The new position paid her half of what she was making as CEO of her own company. She did this in order to expand her skill sets, learn more, and raise her "portable equity." Portable equity is a term coined by Hogshead that describes "personal capital that you get to take with you from one job to another." Her decision proved successful for her work life - she was making more money within four years than she had previously.[4] While working for Crispin Porter + Bogusky, Hogshead was creative director for a commercial for Dolce & Gabbana Eyewear that was named the 6th "Best Ad on TV" for the week of August 3, 2005.[5]

Hogshead was inducted into the National Speakers Association's Speaker Hall of Fame in 2012.[6] Marie Forleo interviewed Hogshead, in 2013, and called her "the world's leading expert on the science of fascination,".[7] She has also been interviewed by Chris Brogan and Joe Sorge,[8] and Mitch Joel.[9] Her work has been featured in the Huffington Post,[10] Mashable,[11] Oprah Radio,[12] CBS News,[13] and the Today Show.[14][15] She has written for Print[16] and has keynoted conferences for the American Academy of Family Physicians,[17] the Consumer Bankers Association,[18] IncentiveWorks,[19] Medical Group Management Association,[20] Destination Marketing Association International,[21] among others. Hogshead spoke at TEDxAtlanta, presenting a talk called "How to Fascinate," in 2011.[22] Hogshead has worked with Buca di Beppo,[3] BMW, Coca-Cola, Nike, Inc.,[23] and Harry Winston, Inc.[24]

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Gotham Books published Hogshead's Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life in 2005. The book, according to Hogshead, is geared towards "people who are comfortable with taking some radical risks in their lives—they're okay with focusing on their long-term happiness and sacrificing things in the short-term. They don't follow the traditional rules." The book features 100 "truths" about employment and careers. Hogshead shares "truths" such as: #15 "Aspire to be the dumbest person in the room," #19 "Being in a crap job isn't your fault; staying in a crap job is," and #99: "Expressing your truest self is the ultimate competitive advantage."[4] The "truths" are supported by research done with 1,000 Generation X professionals for the book.[25]

Jack Covert of the Milwaukee Business Journal reviewed the book. He acknowledged the design and "punchy headlines" on the cover, and describes the book as reminding him of "Fast Company in its prime."[25] Radical Careering was chosen by the New York Public Library as one of their "Light Reading for Job Seekers and Career Changers," choices.[26]

Fascinate: Your 7 Triggers to Persuasion and Captivation

“If you’re not creating a negative reaction from somebody, you probably aren’t fascinating anybody.”

Sally Hogshead[23]

In 2010, HarperCollins published Hogshead's book, Fascinate: Your 7 Triggers to Persuasion and Captivation. The book came out of research that Hogshead started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements." The outcomes provided the seven triggers that Hogshead features in her book.[27]

The seven triggers are: Power, Passion, Mystique, Prestige, Alarm, Rebellion, and Trust. Hogshead suggests that while changing a company's product might not be possible, changing the story told about the product, can allow their marketing to focus on the different triggers, or archetypes, that she has developed, replacing traditional demographic marketing methods.[28] The seven triggers are also meant to be used "to help people understand how their personality is most likely to add distinctive value."[29] Hogshead also stresses individuality, and that people need to "unlearn how to be boring," in order to make an impact professionally, which can lead to positive impacts personally.[30] She suggests people shouldn't just focus on being "the best", but "being known."[23]

Hogshead also developed the "F Score," which is a personality test used to determine one's personality archetype out of 49 options.[31] The test is now called the "The Fascination Advantage Assessment". When Hogshead spoke at the Inc. Leadership Forum, audience participants took the test, with the majority of audience members having "Passion" and "Power" as their main triggers, with a lower than average scoring on "Trust".[24] She also tested the audiences at the Million Dollar Round Table and National Association of Insurance and Financial Advisors conferences. Both conferences, which finance and insurance, had similar traits: Power and Prestige.[31]

The book was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch."[32] Inc. rated the book a seven out of ten, with ten being "good to great," and noted that "Hogshead relies in roughly equal measure on personal interviews, secondary sources, and experience working with companies. A survey of more than 1,000 people commissioned for the book provides statistical ballast."[24]

Personal life

Hogshead is married and has eight children.[4][33] She lives in Orlando, Florida.[23] Her sister is Nancy Hogshead-Makar.

Bibliography

Works by Sally Hogshead
  • Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness (2010). ISBN 0061714704
  • Hogshead, Sally. Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life. New York: Gotham (2005). ISBN 1592401503
Works featuring Sally Hogshead
  • Griffin, W. Glenn and Deborah Morrison. The Creative Process Illustrated: How Advertising's Big Ideas Are Born. ISBN 1600619606
  • Haneburg, Lisa and Sharlyn J. Lauby. The ASTD Management Development Handbook. Alexandria: American Society for Training & Development (2012). ISBN 1562868241
  • Vonk, Nancy and Janet Kestin. Pick Me: Breaking Into Advertising and Staying There. New York: Wiley (2005). ISBN 0471715573
  • Zagula, Matt and Dan S. Kenndy. No B.S. Trust Based Marketing. Irvine: Entrepreneur Press (2012). ISBN 1599184400

References

  1. ^ "Duke Class of 1991". Internet Archive. Retrieved 20 December 2013.
  2. ^ "Fascinate with Sally Hogshead". DTA Updates. Dental Trade Alliance. Retrieved 19 December 2013.
  3. ^ a b c d "On the Spot: Sally Hogshead". Advertising & Branding. ADWEEK. Retrieved 20 December 2013.
  4. ^ a b c d e Peters, Tom. "Sally Hogshead". Tom's Cool Friends. Tom Peters Company. Retrieved 19 December 2013.
  5. ^ "Dolce & Gabbana Eyewear: Maid/Cop". Top 6: August 3rd 2005. Bestadsontv.com. Retrieved 20 December 2013.
  6. ^ "NSA Announces 2012 CPAE Speaker Hall of Fame Inductees". Member News. National Speakers Association. Retrieved 20 December 2013.
  7. ^ Forleo, Marie. "How To Be Fascinating". Marie Forleo. Retrieved 19 December 2013.
  8. ^ Brogan, Chris. "Sally Hogshead on Kitchen Table Talks". Chris Brogan. Retrieved 20 December 2013.
  9. ^ Joel, Mitch. "How To Fascinate Your Audience With Sally Hogshead". Six Pixels of Separation. Twist Image. Retrieved 20 December 2013.
  10. ^ Laermer, Richard. "Have Balls; Mortgage Will Follow!". Business. Huffington Post. Retrieved 19 December 2013.
  11. ^ "Why You Should Stop Marketing and Fascinate Your Customers Instead". Social Media. Mashable. Retrieved 20 December 2013.
  12. ^ Berman, Laura. "How to Captivate Someone in 9 Seconds". Oprah Radio. Harpo. Retrieved 20 December 2013.
  13. ^ "Darth Vader Commercial Gets Big Thumbs-Up". CBSNews. CBS. Retrieved 20 December 2013.
  14. ^ Chatzky, Jean. "Don't let your mortgage imprison you in a job". Today. Retrieved 20 December 2013.
  15. ^ "Take a sneak peek at Super Bowl ads". Today. Retrieved 20 December 2013.
  16. ^ Hogshead, Sally. "Throne of Agony". Print. Retrieved 19 December 2013.
  17. ^ "Fascinating Patients Is Key to Communication, Says Speaker". 2013 AAFP Scientific Assembly. American Academy of Family Physicians. Retrieved 20 December 2013.
  18. ^ "Sally Hogshead: The World's Authority on Fascination". 2013 Speakers. Consumer Bankers Association. Retrieved 20 December 2013.
  19. ^ "Keynote Presentation: Sally Hogshead". Education. IncentiveWorks. Retrieved 20 December 2013.
  20. ^ "Keynote Sessions". MGMA Conference. Medical Group Management Association. Retrieved 20 December 2013.
  21. ^ "Featured Speakers & Awards". Program. Destination Marketing Association International. Retrieved 20 December 2013.
  22. ^ "TEDxAtlanta - Sally Hogshead - How to Fascinate". TED. Retrieved 19 December 2013.
  23. ^ a b c d Gordon, Mark. "Mesmerizing Appeal". Entrepreneurs. Business Observer. Retrieved 20 December 2013.
  24. ^ a b c Buchanan, Leigh. "Review: Fascinate". Business Books. Inc. Retrieved 20 December 2013. Cite error: The named reference "Buchanan" was defined multiple times with different content (see the help page).
  25. ^ a b Covert, Jack. "Finding a way to jump-start your career". Jack Covert Selects. Milwaukee Business Journal. Retrieved 20 December 2013.
  26. ^ Armstrong, Amy. "Light Reading for Job Seekers and Career Changers". Job Search Central. New York Public Library. Retrieved 20 December 2013.
  27. ^ Christoffer, Erica. "Learn How You're Hard-Wired". Briefs. RealtorMag. Retrieved 20 December 2013.
  28. ^ Smith, Martin. "Content Marketing World: Sally Hogshead's Brand Archetypes". Technorati Women. Technorati. Retrieved 19 December 2013.
  29. ^ Clark, Dorie. "You Can Be Fascinating". Leadership. Forbes. Retrieved 20 December 2013.
  30. ^ Hopkins, Megan. "Sally Hogshead: The greatest value you can add is to become more of yourself". REwired. HousingWire. Retrieved 19 December 2013.
  31. ^ a b Feldman, Paul. "How To Be The Most Fascinating Person In The Room". Insurance News Magazine. Retrieved 20 December 2013.
  32. ^ "Fascinate: Your 7 Triggers to Persuasion and Captivation". Reviews. Publishers Weekly. Retrieved 20 December 2013.
  33. ^ Hensel, Marieke. "Sally Hogshead, the 7 triggers of Fascination and personal branding". Branding Personality. Retrieved 20 December 2013.

External links

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