Spruce Technologies
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Spruce Technologies was founded in Silicon Valley in 1996 by Dr. Hiromu Soga. At the time Dr. Soga was already a veteran of video compression technology companies and was keen to develop tools for the emerging DVD and Digital Video Server markets. Previous to his arrival in Silicon Valley in the early nineties, Dr. Soga held the position of General Manager at Nippon Steel's Electronics and Information Division. Dr. Soga put together a strong management team headed by Greg Wallace as VP of Engineering and Rainer Brodersen as C.T.O. The original engineering team consisted of Fergal Mohan, Don Oh and Mark Van Bellingham who along with Rainer were tasked with creating the a "DVD Authoring Application for the rest of us". Throughout 1997 DVD Maestro 1.0 was developed, the product name suggested by Pete Challinger who had joined as Sales and Marketing VP. In March 1998 at the NAB show in Las Vegas DVD Maestro made it's debut to enthusiastic acclaim. Further versions followed along with a product line that included DVD Conductor and DVD Virtuoso. True to Dr. Soga's original vision Spruce also pursued other technologies including WebDVD, an integration of the high fidelity of DVD with the online immediacy of the Web. Spruce developed a product called Convergence to address this need and formed a separate Convergence Services group to exploit the technology. The burgeoning DotCom eCommerce world also sparked the development of SpruceUp a personal DVD Authoring Tool that was sold online. The DotCom bust caused Spruce to re-focus on core product offerings. In 2001 Apple acquired Spruce Technologies, assimilating the engineering team who were instrumental in re-incarnating DVD Maestro to run on Mac OSX as DVD Studio Pro 2.0.