Wikipedia:Sandbox

Superbrand Marketing International, Inc. (commonly known as Superbrands Philippines or SMI) is a privately held Philippine corporation (https://companieshouse.ph/superbrand-marketing-international-inc) and certification body dedicated to recognizing and promoting outstanding brands and leaders within the country. Based in Makati, Metro Manila, it operates several registered trademarks in the Philippines (https://branddb.wipo.int/en/brand/PH500042009005673).

📘 Overview

• Established: April 4, 2005 (registered with the Securities and Exchange Commission) (linkedin.com) (https://companieshouse.ph/superbrand-marketing-international-inc)
• Headquarters: BSA Suites, 103 C. Palanca Street, Legazpi Village, Makati City (linkedin.com)

Activities & Recognition Programs

• Superbrands Status: By invitation only, SMI designates the most outstanding brands in the Philippine market with the prestigious “Awarded Superbrands Philippines” seal—signifying that a brand has met SMI’s criterion of brand integrity .
• Annual Awards Ceremonies: Hosts high-profile events bestowing Superbrands certificates and trophies. For example, in February 2023, Herbalife Nutrition Philippines received Superbrands status for the 2023–2025 cycle from SMI’s President & CEO, Harry Tambuatco (thephilbiznews.com). Another example is Midea which was certified Superbrands by SMI in 2024 (https://www.midea.com/ph/discover/midea-philippines-earns-superbrands-recognition-for-excellence--.mobile.mobile)
• Publications: Produces biennial hardcover volumes and eBooks featuring honored brands in “Superbrands Philippines”. These serve as both prestige markers and marketing tools.
• Other Seals: Offers additional programs including the “Seal of Product Quality,” (https://branddb.wipo.int/en/brand/PH502022000507695) “Awarded Gold Brand,” (https://branddb.wipo.int/en/brand/PH502025000502214) “Consumers’ Choice Award,” (https://branddb.wipo.int/en/brand/PH502022000507692) and recognition for outstanding public leaders (bossjob.ph).

Organizational Role & Market Impact

Superbrand Marketing International functions as the primary endorser of brand integrity. Participation is by invitation only.

Through events, publications, and social media programs SMI amplifies brand prestige—benefitting both recognized brands and the broader marketing industry in the Philippines.

Notable Recipients

• Em-core - a leading player in the multi-level marketing and direct selling industry was certified Superbrands in the Philippines since 2015 up to present (https://www.em-core.com.ph/events )
• Midea – Awarded Superbrands status for 2024–2026 (https://www.midea.com/ph/discover/midea-philippines-earns-superbrands-recognition-for-excellence--.mobile.mobile)
• Herbalife Nutrition Philippines – Awarded Superbrands status for 2023–2025 (https://malaya.com.ph/lifestyle/living/herbalife-nutrition-philippines-has-been-awarded-superbrands-status/)
• Camel  Appliances – https://thephilbiznews.com/2022/03/13/why-many-filipinos-prefer-the-proudly-made-in-the-philippines-camel-appliances/
• Santé Barley - https://www.youtube.com/watch?v=HlIxEtWS138
• Multiple local individuals and institutions have received special recognition categories like “Outstanding Leadership” and “Governorship” under SMI’s programs See https://www.msuiit.edu.ph/news/news-detail.php?id=496 ; https://bulacan.gov.ph/alvarado-receives-third-superbrands-outstanding-governorship-award/ ; https://bacoor.gov.ph/latest-news/most-outstanding-mayor-award-given-by-superbrand-marketing-international-inc/

External Links & References

• Official Website: superbrands.ph (superbrands.ph)
• LinkedIn: Confirming corporate registration and leadership structure (linkedin.com)
• Philippine Business News: Coverage of awardees and ceremonies (e.g., Herbalife recognition)

References

1. “Superbrand Marketing International Inc. ... is a prominent award-giving body in the Philippines...” (superbrands.ph)
2. “Superbrand Marketing International is a Philippine corp. registered ... since April 4, 2005.” (linkedin.com)
3. “Herbalife Nutrition Philippines has been awarded Superbrands status for 2023–2025 ...” (thephilbiznews.com)
4. “Hanabishi Home Appliances bags ... Superbrands Philippines’ Choice status ...” (sunstar.com.ph)
5. https://www.midea.com/ph/discover/midea-philippines-earns-superbrands-recognition-for-excellence--.mobile.mobile