The fictional character Bart Simpson from the American animated sitcom The Simpsons (voiced by Nancy Cartwright) used the phrase "¡Ay, caramba!" (pronounced with an American accent) when surprised. It became one of his most notable catchphrases, further popularizing the phrase in modern pop culture. For example, in the episode "Selma's Choice", Bart, Lisa, and their Aunt Selma approach a very popular ride at Duff Gardens. Upon seeing the exceptionally long line for the ride, Bart exclaims, "¡Ay, caramba!"