Mazda Sentia

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Mazda Sentia
1995-1997 Mazda Sentia.jpg
Manufacturer Mazda
Also called Mazda 929
Kia Enterprise
Production 1991–2002
Assembly Hiroshima, Japan (Mazda)
Sohari Plant, Gwangmyeong, South Korea (Kia)
Body and chassis
Class Full-size luxury car
Layout FR layout
Predecessor Mazda Luce
Kia Potentia
Successor Kia Opirus (Kia Only)

The Mazda Sentia is a large rear wheel drive luxury car that was sold by Mazda in Japan from 1991 to 1999 over two generations. It replaced the Mazda Luce nameplate on the Mazda H platform. The name "sentia" is derived from the Latin word "sentir", meaning to sense, feel or hear.

When the Sentia was cancelled by Mazda, Kia continued its production in South Korea as the Kia Enterprise.


Mazda Sentia series HD
Mazda 929 .jpg
Manufacturer Mazda
Also called Amati 1000
Amati 1200
ɛ̃fini MS-9
Mazda 929 Serenia
Mazda 929
Production 1991–1995
Designer Dori Regev, Shunji Tanaka (1988)[1]
Body and chassis
Class Full-size luxury car
Layout FR layout
Platform HD
Wheelbase 2,850 mm (112 in)
Length 4,925 mm (194 in)
Width 1,795 mm (71 in)
Height 1,380 mm (54 in)
Curb weight 1,590–1,640 kg (3,505–3,616 lb)
Predecessor Mazda Luce

Shortly after the release of the fourth-generation Mazda Luce HC in 1986 (1987 in some markets), development began on a successor. Design work took place under chief designer Shunji Tanaka, who began to consider a more unconventional approach in early 1988. On December 24, 1988, a final design by Dori Regev was approved and subsequently frozen in 1989 for 1991 production, with prototype testing commencing in 1990.

The Sentia had been developed with the future Mazda flagship, the Amati 1000 in mind. Anticipating that the Amati would take over the role of formal-use vehicles (i.e. chauffeur-driven transport for executives) in the product line, the first Sentia is considerably geared towards private owners in its focus. This is very evident in its Jaguar-inspired stance, relatively low roofline, as well as using more of its dimensions for styling as opposed to improving interior space.

When the Sentia was introduced in Japan, it was also sold at Mazda's short-lived exclusive luxury channel as the ɛ̃fini MS-9 as a higher content luxury sedan, with optional items on the Sentia as standard on the MS-9. The Sentia was the largest Mazda sold during this era, and came with a 3.0 L V6 engine, setting the Sentia as the top level flagship of Mazda. The width dimension has particular significance in Japan, due to dimension regulations, where Japanese consumers pay an additional annual tax for larger vehicles.

The Sentia was marketed by Mazda as having a "front midship" layout: the V6 engine sits behind the front axle, while the fuel tank rests above the rear axle. The implementation of the engine installation behind the front axle showed technology earlier used by Mazda in its rotary-engine powered products, primarily the Mazda RX-7 and the Mazda Cosmo.

To showcase Mazda's advanced technology prowess, this iteration of the Sentia also debuted Mazda's speed-sensitive four-wheel steering system. At speeds of lower than 35 km/h (22 mph), the rear wheels steer in an opposite (toe out) direction from the front wheels, in order to reduce the turn radius. At higher speeds they steer in the toe in direction to improve stability.

Solar ventilation system is a setup where amorphous solar cells in the sunroof panel powers small ventilation fans located in the trunk area, in order to cool the cabin while the car's parked in the sun. This setup would later be found on the Eunos800/Millenia.

Two engines were available. Both having their roots in prior Mazda V6s, and have no relation to the aluminum KL series found in the Capella-platformed Mazdas. The 3-liter JE-ZE received a new variable intake manifold to boost its power rating to 200 PS (147 kW; 197 hp). The 2.5-liter J5-DE was also available, rated at 160 PS (118 kW; 158 hp).


1992 model year Mazda 929 Serenia, Canada
1991–1992 Mazda 929, Australia

The HD generation of the 929 appeared in 1991, with the smaller four-cylinder engines dropped in favour of V6 engines only.[2] It was sold as the ɛ̃fini MS-9 under Mazda's ill-fated diversification plan. There was no longer a Luce rotary version, and the Cosmo got a new platform as well. A new model, the Sentia, appeared on the same platform. In Canada, the car was known as the 929 Serenia. This was the only year to carry the Mazda "diamond" badge from 1992, and the updated "diamond" badge (a smoother version) to appear on all 1993 models.

The Mazda 929 was available with ABS, full electrics, cruise, 4WS, 4WD (in some markets), as well as a 'solar vent' that vented the heat from the car.

The Sentia continued for one more generation, but export of the 929 to North America stopped in 1995 with the front-wheel drive Mazda Millenia remaining at the top of the company's lineup. The 929 was withdrawn from North America due to a lack of interest in non-luxury brand Japanese imports of this size, evidenced by the withdrawal of the Toyota Cressida in 1992. For North America, it was the last remaining mainstream rear-wheel drive sedan with a V6 engine, though smoother straight-six designs continued in European cars until 2005.

During the early 1990s Mazda had considered introducing its own luxury brand, Amati, to compete with Lexus, Infiniti and Acura but later withdrew their plans. The 929 was replaced by the Mazda Millenia as the flagship sedan, but the Millenia is front-wheel drive. 929 Serenia sales ended in Canada after the 1994 model year, and the United States followed suit with the 1995 model year. It was also sold in South Korea as the badge engineered Kia Enterprise, using Mazda-sourced engines.


  • 2.5 L J5 V6
  • 3.0 L (2,954 cc) JE V6, SOHC, 160 hp (118 kW)/180 lb·ft (245 N·m)
  • 3.0 L (2,954 cc) JE26 V6, DOHC, 205 hp (151 kW)/200 lb·ft (272 N·m)


Mazda Sentia series HE
2nd Mazda Sentia.jpg
Production 1995–1999 (Mazda only)
1998-2002 (Kia only)
Designer Dori Regev (1991)
Body and chassis
Body style 4-door sedan
Platform HE
Engine 3.0 L JE-ZE V6
Transmission 4-speed automatic
Wheelbase 2,850 mm (112 in)
Length 4,895 mm (193 in)
Width 1,795 mm (71 in)
Height 1,420 mm (56 in)
Curb weight 1,530–1,620 kg (3,373–3,571 lb)

The final HE generation of the Sentia appeared in late 1995 in Asia and in Australia in April 1996.[3] The engine remained a carry-over, and the dimensions of the vehicle were reduced from the previous model. Production remained short; exports were halted to Australia in 1997 due to poor sales and an increasingly high price tag (in its final year the Sentia's price had increased to over $83,000 in the Australian market - about the same price as an entry-level BMW 5-Series).

The 1995 Sentia used Mazda's updated HE platform, and was the last large RWD sedan from Mazda.

The mechanical underpinnings are largely carried over from the previous Sentia. The exterior and interior received a mild redesign to make the car more stately, and suitable for formal corporate use. This includes a larger grille, taller roofline for improved rear headroom, as well as large expanses of woodgrain panelling. Some sources have said that the car incorporates a number of styling cues from the stillborn Amati 1000.

The Japanese TV advertising campaign featured Sean Connery saying the car is "...striking!".


The second-generation Sentia drops the 2.5-liter engine, and uses the 3-liter unit in two different tuning for 200 PS (147 kW; 197 hp) and 160 PS (118 kW; 158 hp) respectively.

Kia Enterprise[edit]

The Enterprise is a sedan built by Kia Motors, based on the Mazda Sentia. It was made available for sale in 1998. It was powered by one of three Mazda-sourced petrol engines of 2.5, 3.0, or 3.6 litres. These proved to be unremarkable in performance but excellent for reliability. The Enterprise has a FR layout with multilink front and rear suspension. In 2002, it was replaced by the Kia Opirus, a platform shared with the Hyundai Grandeur.

Rear view of Kia Enterprise

External links[edit]


  1. ^,4115729
  2. ^ Büschi, Hans-Ulrich, ed. (March 5, 1992). Automobil Revue 1992 (in German and French) 87. Berne, Switzerland: Hallwag AG. p. 361. ISBN 3-444-00539-3. 
  3. ^