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.amazon is a brand top-level domain operated by Amazon.com.[1] Countries in the Amazon region of South America objected to Amazon.com's application for the domain and proposed that some control of the domain would be shared between the countries and the company,[2] but were unable to reach an agreement with Amazon.com.[1]


Amazon.com applied for the domain name extension in 2012, which was granted.[3][4] That application was overturned after Peru and Brazil objected to it, the objection was supported by the Governmental Advisory Committee (a group which represents governments within ICANN)[2] which recommended in 2013 against allowing Amazon.com's application to proceed.[4][5][6]

Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, Suriname and Venezuela (which are members of the Amazon Cooperation Treaty Organization) were against the proposal as it could harm their countries' interests, and proposed that together the countries and the company would share some governance of the domain.[2]

ICANN directed the disputing parties to negotiate a resolution.[7] The nations wished to receive specific domains under the top-level domain, while Amazon proposed that each nation be given a second-level domain based on their country code.[3]

In 2017, an Independent Review Process found in favor of Amazon.com.[1] No progress was made in negotiations since then, and in December 2019 ICANN signed an agreement with Amazon.com.[1]


  1. ^ a b c d "Battle for .amazon Domain Pits Retailer Against South American Nations". ICANN. 19 December 2019. Retrieved 21 July 2020.
  2. ^ a b c Uchoa, Pablo (5 April 2019). "The nations of the Amazon want the name back". Retrieved 23 May 2019.
  3. ^ a b Novak, Matt. "Amazon's Fight With South American Countries Over Control of '.amazon' Domain Name Comes to a Head". Gizmodo. Retrieved 23 May 2019.
  4. ^ a b "Who Owns the .Amazon? (And How Many Kindles Would You Pay For It?)". Opinio Juris. 19 April 2019. Retrieved 23 May 2019.
  5. ^ "The politics of internet domain names and the case of .amazon". AEI. 23 October 2017. Retrieved 23 May 2019.
  6. ^ "The Case of .Amazon and What It Means For ICANN". Council on Foreign Relations. Retrieved 23 May 2019.
  7. ^ "After 7-Year Battle, Amazon Nears Victory In Domain Name Dispute". NPR.org. Retrieved 23 May 2019.