Donuts (company)

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Donuts Inc.
Type of site
Founded2010; 11 years ago (2010)
HeadquartersBellevue, Washington, U.S.
Key peopleAkram Atallah, President and CEO

Donuts Inc. is a domain name registrar and registry providing paid domain names under 270 new generic top-level domains (gTLDs), as made possible by ICANN's gTLD expansion program, as well as 173 other TLDs including .au (ccTLD) and .org (gTLD managed by the Public Interest Registry), through its own registry status (for example, managing the .social gTLD) and contracts between its subsidiaries and other registries.[1]

It was co-founded in 2010 by Paul Stahura, Jonathon Nevett, Richard Tindal, and Daniel Schindler.[1] The company's headquarters are located in Bellevue, Washington with other offices internationally.[2]

In September 2012, Donuts was ranked #14 in The Wall Street Journal's Top 50 Start-Ups for 2012.[3] In 2017, founding CEO Paul Stahura became Executive Chair of the board of directors, and board member Bruce Jaffe became CEO.[4][5] In July 2017, Donuts acquired Rightside, along with domain registrar, and was ranked #1 on the Deloitte Fast 500 North America list.[6][7][8][9][5]

On August 11, 2018, Donuts entered into an agreement to be acquired by private equity firm Abry Partners.[10][8][11][12]

In November 2018, Donuts appointed Akram Atallah as CEO.[13][10][14] In March 2020, Donuts named Mina Neuberg as its new Chief Marketing Officer.[15][12]

In 2020, Donuts Inc launched TrueName, a portfolio of 245+ descriptive domains. TrueName descriptive domains block the registration of malicious homographic variations of all domain labels paired with their TLDs to protect registrants from malicious phishing attacks.[16][17][18]

In December 2020, Donuts acquired the registry division of Afilias, Inc.,[19][20] a registry, registrar, and mobile software developer[21] headquartered outside of Philadelphia, Pennsylvania. As a registry, Afilias manages 24 gTLDs, including .info, .vote, and .green.[22]

In January 2021, Donuts announced that Ethos Capital would be acquiring a controlling interest in the company.[23][24]


  1. ^ a b "Donuts Inc.'s major play for new Web domain names raises eyebrows". Retrieved September 24, 2012.
  2. ^ "Home". Donuts Inc. Retrieved February 3, 2021.
  3. ^ Looking for the 'Next Big Thing'? Ranking the Top 50 Start-Ups, Published September 2012.
  4. ^ "Former Demand Media exec Paul Stahura emerges at stealthy Donuts Inc". Retrieved April 30, 2011.
  5. ^ a b "Donuts raises $110M in financing to buy Rightside". Retrieved August 10, 2017.
  6. ^ "The Cybersecurity 202: Internet domain names are ripe for scam during coronavirus crisis". Retrieved September 8, 2020.
  7. ^ "Donuts raises $110M in financing to buy Rightside". Retrieved June 14, 2017.
  8. ^ a b "Domain name company Donuts Inc. is gobbled up by private equity firm". Retrieved September 6, 2018.
  9. ^ "Top five 2017 North America Fast 500 winners". Deloitte. Retrieved November 24, 2017.
  10. ^ a b "Anguilla, with its domain name, cashes in on a quirky trend". Retrieved February 4, 2020.
  11. ^ "Abry Partners Enters Into Agreement to Invest Majority Stake in Donuts Inc". Retrieved August 8, 2019.
  12. ^ a b "Tropical Breezes, Pristine Beaches and a Domain Name to Die For". Retrieved February 4, 2020.
  13. ^ "Atallah, ICANN's Global Domains Division Joins Donuts as CEO". Retrieved October 9, 2018.
  14. ^ Inc, Donuts. "Donuts Appoints Akram J. Atallah as CEO". Retrieved February 3, 2021.
  15. ^ "Donuts hires CMO, signifying upshift in marketing strategy". Domain Name Wire - Domain Name News. March 3, 2020. Retrieved March 4, 2020.
  16. ^ "What are TrueName domains? - Domain Fraud and Phishing Protection". Retrieved May 18, 2021.
  17. ^ "TrueName -". Retrieved May 18, 2021.
  18. ^ Aug 3; Domains, 2020 (August 3, 2020). "Donuts TrueName™: Domains With Built-In Security". 101domain Blog. Retrieved May 18, 2021.CS1 maint: numeric names: authors list (link)
  19. ^ "Donuts Acquires Afilias". Retrieved December 29, 2020.
  20. ^ "Donuts Inc.'s Acquisition Of Afilias, Inc". Retrieved November 25, 2020.
  21. ^ "Donuts Inc. to Acquire Afilias, Inc. - Donuts News". Retrieved February 3, 2021.
  22. ^ "Visit the Top Level Domain (TLD) Registry Services and DNS Solutions Experts | Afilias". Retrieved August 22, 2021.
  23. ^ "Ethos Capital to Acquire Controlling Interest of Donuts Inc. - Donuts News". Retrieved February 3, 2021.
  24. ^ "Ethos Capital To Acquire Controlling Interest of Donuts Inc". Retrieved January 22, 2021.

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