The domain is expected to be launched in 2013-2014. The registry plans to operate a 60-day sunrise period, a 60-day landrush period followed by general availability. Domain name registrations will be available from ICANN accredited registrars.
Second-level subdomains, e.g. example.download, may be registered. It will also be possible to register an e-mail address of the form firstname.lastname@example.org.