Deutsche Vermögensberatung

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Deutsche Vermögensberatung AG
TypeAG (Joint stock corporation)
IndustryFinancial services
HeadquartersFrankfurt am Main
ProductsBanking and Insurance Products

Deutsche Vermögensberatung (DVAG), which loosely translates as "German wealth advisors", is a company based in Frankfurt, Germany. The DVAG is active in Germany, Austria and Switzerland. It was founded in 1975 by Reinfried Pohl, controlled by Deutsche Vermögensberatung Holding, and registered as a tied insurance intermediary as per the EU Insurance Mediation Directive with the Frankfurt/Main Chamber of Industry and Commerce.

With its 5,000 sales divisions and branches and over 18,000 full-time financial advisers, Deutsche Vermögensberatung serves around 8 million clients. In fiscal year 2020, the company posted revenues of €1.98 billion and profits of €211.8 million. The total volume of contracts brokered (total portfolio) came to €222.8 billion.[1]


Executive board[edit]

The company is managed by an executive board consisting of the following persons:[2]

• Andreas Pohl (Chairman of the Board)

• Andreas Franken (Legal, HR)

• Christian Glanz (IT, Financial Consulting Service, Administration)

• Lars Knackstedt (Finances, Investments, Real Estate, Taxes)

• Markus Knapp (Business Development, Insurances)

• Helge Lach (Markets & Regulations, Associations, Congress Center in Marburg)

• Steffen Leipold (Banking & Investment, Foreign Operations)

• Robert Peil (Coordination of Sales Divisions, Marketing, Events)

• Dirk Reiffenrath (Education & Training, Training Centres, FHDW University of Applied Sciences)

Supervisory board[edit]

Hans-Theo Franken has been Chairman of the Supervisory Board since April 2021.[3]


In 1975, Reinfried Pohl began to build the company under the name “Kompass Gesellschaft für Vermögensanlagen GmbH“. Pohl had worked for Investors Overseas Services (IOS) from 1967 to 1969, and had been employed by Bonnfinanz from 1970 to 1974. On 1 July 1975, he started out with around 35 of his former Bonnfinanz colleagues. “Allgemeine Vermögensberatung AG” (AVAG) was founded in 1976. In 1983, AVAG was renamed “Deutsche Vermögensberatung AG”.

Reinfried Pohl's sons Andreas and Reinfried Jr. joined the company's Executive Board in 1984. An Austrian subsidiary, now operating as “Deutsche Vermögensberatung Bank Aktiengesellschaft”, was founded in 1993. Cooperation with Deutsche Bank began in 2001.

In 2003, the company restructured to form “Deutsche Vermögensberatung Holding” headquartered in Marburg. The company entered the Swiss market in 2004 with “SVAG Schweizer Vermögensberatung”. In 2007, DVAG became the exclusive distributor for AachenMünchener insurances and has since managed this segment as an independent subsidiary called “Allfinanz Deutsche Vermögensberatung”. That same year, FVD was integrated into the organization. In 2008, DVAG took over the distribution of Deutsche Bausparkasse Badenia and in 2018 became exclusive distributor for Generali (EVG).

Business partners[edit]

In Germany, the most important partner is the Generali Deutschland group with its member companies such as Badenia Bausparkasse and Advocard Rechtsschutzversicherung (legal insurance). There are several other collaborations, e.g. with BKK Linde health insurance.

As part of its partnership with Deutsche Bank Group, DVAG has been distributing Deutsche Bank (DB) banking products and DB subsidiary DWS investment funds since 2001. Further partners are Commerzbank, HypoVereinsbank, DSL Bank, Santander Bank, Allianz Global Investors, and Geiger Edelmetalle AG.

The Deutsche Verrechnungsstelle (DV), also based in Frankfurt/Main, specializes in professional invoice management for tradespeople and the SME sector. It offers products and services to ensure the liquidity of these companies. It was founded in 2015 by Andreas Pohl and Reinfried Pohl.


DVAG has been active in sports sponsoring since 1996, and in this context the company has worked with a number of athletes. Apart from the current partnership with Jürgen Klopp, sponsoring partners include Fabian Hambüchen, Britta Heidemann, Joey Kelly and Mick Schumacher.[4]

Seven time Formula One world champion Michael Schumacher has been working with DVAG since 1997. The existing sponsoring contract remains in effect even after Schumacher's serious skiing accident in December 2013. In February 2016, the Michael-Schumacher exhibition was opened in Marburg to celebrate the 20th anniversary of the partnership and ran through December 2018. Schumacher's son Mick is also currently sponsored by the company as he is himself now a Formula One driver.


  1. ^ " Deutsche Vermögensberatung AG – Geschäftsbericht 2020". Retrieved 2021-03-30.
  2. ^ "Management of Deutsche Vermögensberatung Holding GmbH".
  3. ^ " Hans-Theo Franken has been Chairman of the Supervisory Board". Retrieved 2021-03-31.
  4. ^ "Deutsche Vermögensberatung AG – Brand ambassadors".

External links[edit]