Donuts (company)

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Donuts Inc.
Type of site
Founded2010; 10 years ago (2010)
Headquarters Bellevue, Washington, U.S.
Key peopleBruce Jaffe, CEO
Paul Stahura, Co-founder and Executive Chair
Jonathon Nevett, Co-founder
David Rostov, CFO
Alexa rankNegative increase 260,769 (November 2016)[1]

Donuts Inc. is a domain name registry with a portfolio of 242 new generic top-level domains (gTLDs), as made possible by ICANN's gTLD expansion program. It was co-founded in 2010 by Paul Stahura, Jonathon Nevett, Richard Tindal, and Daniel Schindler. The company's headquarters are located in Bellevue, Washington.

In September 2012, Donuts was ranked #14 in The Wall Street Journal's Top 50 Start-Ups for 2012. It was also the newest start-up on the list.[2] In 2017, founding CEO Paul Stahura became Executive Chair of the board of directors, and board member Bruce Jaffe became CEO. In July 2017, Donuts acquired Rightside, further augmenting its top-level domain portfolio, and was ranked #1 on the Deloitte Fast 500 North America list.[3]

On Sep 5, 2018 Donuts entered into an agreement to be acquired by private equity firm Abry Partners.[4]

In March 2020, Donuts named Mina Neuberg as its new Chief Marketing Officer.[5]

Binky Moon[edit]

Binky Moon, LLC is the name of the company's subsidiary which is assigned to almost 200 of its gTLD contracts.[6]


  1. ^ " Site Overview". Alexa Internet. Retrieved November 21, 2016.
  2. ^ Looking for the 'Next Big Thing'? Ranking the Top 50 Start-Ups, Published September 2012.
  3. ^ "Top five 2017 North America Fast 500 winners". Deloitte. Retrieved November 24, 2017.
  4. ^ "Abry Partners Enters Into Agreement to Invest Majority Stake in Donuts Inc". Retrieved August 8, 2019.
  5. ^ "Donuts hires CMO, signifying upshift in marketing strategy". Domain Name Wire | Domain Name News. March 3, 2020. Retrieved March 4, 2020.
  6. ^ Murphy, Kevin (March 11, 2018). "Donuts scraps 200 companies, consolidates under Binky Moon". DomainIncite. Retrieved September 13, 2020.

External links[edit]