Swansea Bay Radio
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|Broadcast area||Swansea, eastern Carmarthernshire, Neath Port Talbot, Bridgend|
|Slogan||Your Music, Your Station|
|Frequency||102.1 MHz and DAB 12C|
|First air date||5 November 2006|
|Audience share||1.4% (December 2015, RAJAR)|
Swansea Bay Radio is a British Independent Local Radio station serving the Swansea, Neath Port Talbot and east Carmarthenshire areas of South Wales. It is owned and operated by Nation Broadcasting and broadcasts on 102.1 FM and DAB from studios near the St Hilary transmitter in the Vale of Glamorgan.
The station plays chart music from the 1980s to the present day, alongside local news, travel and community information.
Swansea Bay Radio originally launched on 5 November 2006 from studios in Neath, with a soft Adult Contemporary and easy listening music format, before switching to playing only 1980s music in March 2012. The station was rebranded as Nation 80s on 1 June 2012, and on 16 January 2013, rebranded again as Nation Hits. On 1 March 2016, the station reverted to its original name of Swansea Bay Radio.
The majority of Swansea Bay Radio's output is produced and broadcast from Nation Broadcasting's St Hilary studios. Most programming and presenters is shared with sister stations Radio Carmarthenshire, Radio Ceredigion, Radio Pembrokeshire and Bridge FM. The weekday evening show is also simulcast with Nation Radio.
Presenter-led shows air from 6am - 10pm on Monday - Thursdays, 6am - 7pm on Fridays, 6am - 6pm on Saturdays and 6am - 7pm on Sundays. The station's weekday presenters are Mark Powell and Ruth Wignall (breakfast), Chris Blumer (mornings), Sean Gerrard (afternoons) and Lee Jukes (drivetime).
Local news bulletins air hourly from 6am - 6pm on weekdays and 8am - 12pm at weekends with headlines on the half-hour during weekday breakfast and drivetime. As of June 2016, the station's news bulletins are provided by independent company Radio NewsHub in Leeds.