102.5 Radio Pembrokeshire

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102.5 Radio Pembrokeshire
City Narberth
Broadcast area Pembrokeshire
Frequency 102.5 MHz, 107.5 MHz (Fishguard and Tenby)
DAB: 12D Mid and West Wales
First air date 14 July 2002
Format Adult Contemporary
Audience share 16.9% (December 2015, [1])
Transmitter coordinates 51°53′57″N 4°51′59″W / 51.8992°N 4.8665°W / 51.8992; -4.8665Coordinates: 51°53′57″N 4°51′59″W / 51.8992°N 4.8665°W / 51.8992; -4.8665
Owner Nation Broadcasting
Website Radio Pembrokeshire

Radio Pembrokeshire is an Independent Local Radio station serving Pembrokeshire.. It is owned and operated by Nation Broadcasting and broadcasts on 102.5 and 107.5 FM and DAB from studios in Narberth.

The station plays chart music from the 1980s to the present day, alongside local news, travel and community information.

Radio Pembrokeshire logo used until 2016


Radio Pembrokeshire was originally founded by Keri Jones and Stephen Cole as Haven FM, a RSL station which carried out a 30-day trial broadcast to the Pembroke, Pembroke Dock and Neyland areas during the summer of 1999. Based at a small studio at Bethany Chapel, the station returned for a further trial period in November & December 1999 - and encouraged listeners to lobby the Radio Authority to licence a permanent local radio station.

Two further RSL broadcasts took place in 2000 - by the end of the year, Haven FM launched its bid to secure a countywide licence for the whole of Pembrokeshire. Two further groups, More FM and Real Radio, also applied for the licence. In November 2001, Haven FM was awarded an eight-year licence.

The station was renamed Radio Pembrokeshire following a pre-launch competition to find a new station name. Originally intended to broadcasts from studios in Haverfordwest, a lack of suitable premises led to the station setting up studios at the Old School Estate in Narberth, around nine miles to the east of Haverfordwest and near the border with neighbouring Carmarthenshire.

The studios of Radio Pembrokeshire, Radio Carmarthenshire, Radio Ceredigion, and Scarlet FM

Radio Pembrokeshire began broadcasting on Sunday 14 July 2002, broadcasting on 102.5 FM from the Haverfordwest transmitter near Woodstock with low power relay stations in Fishguard and Tenby, broadcasting on 107.5 FM.

Nearly two years after the launch of Radio Pembrokeshire, the station's Narberth studios became home to a second local station, Radio Carmarthenshire, followed in March 2010 by Radio Ceredigion.

In August 2006, the station was sold to Town and Country Broadcasting (now Nation Broadcasting).


The majority of Radio Pembrokeshire's output is produced and broadcast from its Narberth studios. The majority of programming and presenters - including music - is shared with sister stations Radio Ceredigion, Radio Carmarthenshire and Scarlet FM.[1] Split transmission is used to allow the stations to broadcast local content relevant to their area.

In the case of Radio Pembrokeshire, the station carries some of its own local programming, including 6am - 1pm on weekdays and specialist programming such as a Friday night sports preview, an hour of Welsh language music on Sunday mornings, an unsigned music show and a weekly religious programme. The station also airs a rugby magazine show, Rugby Nation (presented by Sean Holley) on Wednesday evenings, networked with other Nation-owned stations.

Presenter-led shows air from 6am - 9pm on weekdays, 7am - 6pm on Saturdays and 6am - 7pm on Sundays. The station's main presenters are Ollie Cole (weekday breakfast), Jay Curtis (weekday mornings), Toby Ellis (weekday afternoons) and James Southon (weekday drivetime, Saturday mornings).

The Vodafone Big Top 40 is produced by Global Radio at its Capital studios in London for broadcast on 145 commercial radio stations in the UK every Sunday afternoon.


Local news bulletins, produced from Nation Broadcasting's newsroom in St Hilary, air hourly from 7.02am - 6.02pm on weekdays and 8.02am - 12.02pm at weekends with headlines on the half hour during the weekday breakfast and drivetime shows. Radio Pembrokeshire also airs national Sky News Radio bulletins 24 hours a day and detailed local weather forecasts on the half hour.[2]

The station's journalists are Mike Hughes, Brogan Hubber, Natalie Beer and West Wales correspondent Jim Hughes.[3]


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