On February 29, 2012, Bayshore Broadcasting Corporation received CRTC to operate a new FM radio service to serve Shelburne, broadcasting on 104.9 MHz at a power of 50,000 watts. Bayshore ownes a number of radio stations across central Ontario. That same day, a new radio station, owned by MZ Media was also approved in Collingwood, Ontario.
The new station was expected to launch in 2013; however, the new station faced delays for reasons unknown. According to the country104.ca website, the station was expected to launch in late spring 2015, but missed that target as well. It would not be until October 2015 when the station began on-air testing at 104.9 FM.
- New station in Shelburne, ON to be branded COUNTRY 104.9, rwcrn.com "Radio West Canadian Radio News", January 22, 2013
- Broadcasting Decision CRTC 2012-123