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188BET Logo
Type Private Limited
Founded 2006
Headquarters Douglas, Isle of Man
Area served International
Industry Gaming
Products Bookmaking , Online Casino , Live Casino , Financial Bet
Employees 500+
Parent Cube Limited
Slogan(s) Great Prices, Every Game
Website www.188bet.com
Type of site online gambling
Available in Multilingual

188BET is an online sportsbook provider. 188BET is owned by Cube Limited, which is licensed and regulated by the Isle of Man.[1]


in 2009–10, 188BET took over from Reebok as the principal sponsor of Bolton Wanderers. 188BET were also the main sponsor of England's rugby union premiership team Newcastle Falcons.

188BET also sponsored Wigan Athletic from 2009 to 2011.[2] Rival betting company 12Bet took over Wigan's shirt sponsorship for the 2011-12 season.[3]

When sponsoring both Bolton and Wigan, they were reported as being the first company to sponsor two football clubs in the Barclays Premier League for the same season.[4][5] However, from 2000 to 2002, Newcastle United and Aston Villa were both sponsored by NTL, the first actual occurrence of two Premier League clubs having the same shirt sponsor.[6][7] The third such occurrence took place in the 2010–11 season when FxPro were the principal shirt sponsor for Aston Villa and Fulham.[8][9][dated info]

188BET also partner other Premier League teams Aston Villa, Chelsea, Liverpool, Everton and Manchester City.[10][11][12][13]

In 2015, it was announced that 188BET would be replacing rivals Coral as the main shirt sponsor of Rugby league club Wigan Warriors for their 2016 Super League season.[14]


In October 2009, representatives of the Premier League criticised 188BET and SBOBET for offering live betting on academy football games, maintaining that children and youth activities should not be exposed by international gambling organisations.[15] Both bookmakers subsequently suspended betting on academy games and expressed their intention to seek clarification from the Premier League and the Professional Footballers' Association about which football markets they should be allowed to offer.[16]

See also[edit]


  1. ^ Licensees on the Isle of Man
  2. ^ "188Bet to sponsor two Premier League clubs". Sport Business.com. Retrieved 2009-05-13. 
  3. ^ 12Bet become Wigan shirt sponsor
  4. ^ "188BET agrees football shirt deal first". uk.reuters.com. 2009-05-12. Retrieved 2009-05-12. 
  5. ^ Gibson, Owen (2009-05-12). "Wigan Athletic and Bolton Wanderers agree shirt sponsorship deals with same online betting company". London: www.guardian.co.uk. Retrieved 2009-05-12. 
  6. ^ Newcastle kit history
  7. ^ Villa kit history
  8. ^ Fulham signs new shirt sponsor
  9. ^ FxPro Announces Aston Villa Football Club Shirt Sponsorship
  10. ^ http://www.188premiership.com/en/?page_id=248 188BET completes summer signings by securing Chelsea FC deal. Accessed 2009-08-15. Archived 2009-08-21.
  11. ^ Clegg, Jonathan (2009-11-03). "Liverpool Signs Sponsorship Deal With 188BET". blogs.wsj.com. Retrieved 2009-11-04. 
  12. ^ Everton sign deal with 188bet
  13. ^ City announce 188BET partnership
  14. ^ 188BET become main sponsor
  15. ^ White, Duncan (2009-10-17). "Premier League fears corruption after 188BET and SBObet offers betting on teenagers". London: telegraph.co.uk. Retrieved 2009-10-23. 
  16. ^ White, Duncan (2009-10-24). "Premier League and PFA pressure forces bookmakers to end betting on youth football". London: telegraph.co.uk. Retrieved 2009-10-26. 

External links[edit]