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Long Beach, California
|Body and chassis|
|Body style||2-door coupe|
2-door 1-ton pickup truck
2-door station wagon
4-door station wagon (Woodie)
2-door coupe utility (Australia) 
2-door roadster utility (Australia) 
|Engine||136 CID (2.2 L) Flathead V8|
221 CID (3.6 L) Flathead V8
|Transmission||3-speed sliding-mesh manual|
|Wheelbase||2,845 mm (112.0 in)|
|Predecessor||Ford Model 48|
The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 CID (2.2 L) V8 in addition to the popular 221 CID (3.6 L) flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A), and was the company's main product. It was redesigned more thoroughly in 1941. At the start of production, it cost US$850 ($15,302 in 2020 dollars ). The Ford Line bore several model numbers during this period: For domestic 1937 production in the United States Ford Model Numbers for 85 hp V-8 equipped cars was Model 78 and 60 hp V-8 cars was Model 74. Models 81A and 82A in 1938, and Models 91A and 92A in 1939.
The 1937 Ford featured a more rounded look with fine horizontal bars in the convex front and hood-side grilles. The front grille was V-shaped, rather than following the fenders into a pentagon shape, as on the 1936 model. Faired-in headlights installed in the front fenders were a major modernization found on both the Standard and DeLuxe trim versions, and the introduction of an all steel top for the passenger compartment. The Standard could be distinguished from the DeLuxe by the body color radiator grilles and windshield frames while the DeLuxe had walnut woodgrain window mouldings and exterior trim brightwork, and a woodgrain finish applied to the interior window trim. A larger water pump was used to help aid in cooling. 'Slantback' sedans gained a rear trunk door, though space was limited, and 'Trunkback' versions continued gaining sales. The station wagon had seating for eight passengers. A 4-door "convertible sedan" with roll up windows was offered in small numbers in the DeLuxe series. Also, new seats were used.
The 1938 recession hurt sales, as did Ford's continuing of the 1937 cars, including most body panels. 1938 DeLuxe models were differentiated with a heart-shaped grille, though standard models retained the 1937 look. The fading Slantback sedan design was cancelled for good. Only a V8 was offered, either a 60 hp V8 or an 85 hp V8. A new dash was used, with recessed controls for safety.
The 1938 trucks were finally updated, having continued with 1935 looks. Changes included a vertical oval grille and substantial fenders and bumpers.
The Ford's look was again modernized for 1939 — the Deluxe used a low pointed grille with heavier vertical slats, while the standard Ford had a higher grille with horizontal dividers. The headlights (the example illustrated has been converted to '40 Ford sealed beam headlamps - '39s used bulb and reflector lamps, the last year for them) were moved farther apart, sitting almost in front of the wheels. The side grilles and louvers were removed in favor of chrome strips on Deluxe models. The "alligator" hood opened deep from the top of the grille back, eliminating the side panels found on previous models.
The phaeton, club coupe, and convertible club coupe models were discontinued. The engine was also revised for 1939 with downdraft carburetors widening the torque band but leaving power unchanged at 85 hp (63 kW). Hydraulic brakes were a major advance across the Ford line.
A high flat-topped hood dominated the front look of the 1940 model, as the grille spread out to reach the fenders to differentiate the Deluxe line and the headlights were pushed wider still. The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939. 1940 was the last year of the 1937 design and its smaller V8 engine, with a straight-six engine to be reintroduced the following year. Sealed-beam headlights were one of the few major advances for 1940, while a hydraulic top was new on the convertible.
The 1937-1940 generation of Fords is one of the most popular automobiles for hot rodding. Early stock car racing drivers also used Fords of this generation among other cars. This Ford also formed the basis for a style of dirt track racing car.
- 1938 Ford V8 Utility Sales Brochure, www.ebay.com.au, as archived at web.archive.org
- 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved January 1, 2020.
- Weiss, H. Eugene (2003). Chrysler, Ford, Durant, and Sloan. McFarland. ISBN 0-7864-1611-4.
- "Directory Index: Ford/1937_Ford/1937_Ford_V-8_Wagon_Folder". Oldcarbrochures.com. Retrieved 2012-05-31.
- "Directory Index: Ford/1938_Ford/1938_Ford_Folder". Oldcarbrochures.com. Retrieved 2012-05-31.
- 1939 Ford Mailer. Ford Motor Company. 1939. Retrieved 28 May 2020.
- the Auto Editors of Consumer Guide. "1939 Ford Deluxe". Retrieved 28 May 2020.
- David L. Lewis (2005). 100 Years of Ford. Publications International. pp. 97–110. ISBN 0-7853-7988-6.
- "Generations: Ford Model T to Crown Victoria". Edmunds.com. Archived from the original on 5 September 2006. Retrieved August 21, 2006.
- Media related to 1937 Ford vehicles at Wikimedia Commons