1947–48 United States network television schedule

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The 1947–48 United States network television schedule was nominally from September of 1947 to the spring of 1948, but scheduling ideas were still being worked out and did not follow modern standards.

Only NBC and DuMont had networks until CBS joined in May 1948, and coaxial cable connections were only available for a few cities on the East Coast. Most other parts of the United States created local shows or broadcast film programs.

Although less than twenty television stations were in operation at the end of 1947, more than 30 began broadcasting in 1948.

New series and those making their network debuts are highlighted in bold, while series that ended during the season are highlighted in italics. However, as network programming was still in its infancy and in a state of flux, all the new fall series below for this season began in November and December. A midseason replacement, DuMont's The Original Amateur Hour, first aired Sunday, January 18, 1948, was the most popular series of the 1947–48 television season.[1]

Although television was still in its infancy, several notable series debuted during this season, particularly Mary Kay and Johnny (first sitcom to be broadcast on network television in the US, and likely the world's second television sitcom after British series Pinwright's Progress), Texaco Star Theatre (the variety show that made Milton Berle TV's first star) and The Ed Sullivan Show (which would run until 1971, with performances by Elvis Presley and The Beatles being among the highest-viewed moments in American television history).

Few recordings of live television from this season were preserved. Among the surviving kinescopes are six episodes of Kraft Television Theatre from 1948 (March 3, March 17, March 24, March 31, April 21, and May 5) held by the Library of Congress,[2][3][4][5][6] an episode of Eye Witness from February 26, 1948, and two episodes of The Swift Show from 1948 (May 13 and May 27) held by the UCLA Film and Television Archive,[7][8][9] and an episode of NBC Symphony Orchestra with Arturo Toscanini from March 20, 1948, held by the Paley Center for Media.[10]

One series that debuted during this season, Meet the Press, continues to air on NBC celebrating its seventy years as of 2017.

Legend[edit]

  •      Light blue indicates local programming.
  •      Blue-gray indicates news programming.
  •      Light green indicates sporting events.
  •      Light purple indicates movies.

Fall Schedule[edit]

Sunday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Local Programming
NBC Local Programming Television Playhouse / Various Specials Local Programming

* The Original Amateur Hour ran Sundays on Du Mont beginning in the winter of 1948.
** In the summer of 1948, CBS premiered Toast of the Town, better known as The Ed Sullivan Show.

Monday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Small Fry Club Doorway to Fame Local Programming
NBC Local Programming (8:00) Local Programming
(8:10) Americana
(8:40) Local Programming
(9:00) The Esso Newsreel
(9:10) Boxing from St. Nicholas Arena

* The Walter Compton News aired on DuMont Monday through Friday from 6:45 to 7pm ET beginning on June 16 on WTTG and on August 25 on the DuMont network. In January 1948, Camera Headlines replaced The Walter Compton News and Look Upon a Star, airing Monday through Friday at 7:30pm ET, with I.N.S. Telenews following at 7:45pm ET on Tuesdays only.
** During the winter of 1948, The Esso Newsreel was replaced by the NBC Television Newsreel, which ran from Monday to Friday at 7:50, soon becoming the Camel Newsreel Theatre. America Song aired Mondays from 7:30 to 7:50 beginning in April.
*** During the late spring of 1948, CBS premiered the CBS Television News, running weekdays at 7:30, followed by Face the Music from 7:45 to 8:00.
**** Village Barn aired from 9:10 to 10:00 on NBC beginning in May.

Tuesday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Aug-Oct Small Fry Club Highway to the Stars Western Movie (9:00) Mary Kay and Johnny
(9:15) Local Programming
Local Programming
Oct-Jan Look Upon a Star
NBC Fall Local Programming
Summer Local Programming Texaco Star Theatre Local Programming

* CBS began airing We, the People in June.

Wednesday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Fall Small Fry Club Local Programming
Winter Local Programming Court of Current Issues Local Programming
NBC Local Programming Kraft Television Theatre (8:30) In the Kelvinator Kitchen
(8:45) Local Programming
Local Programming

* Winner Take All premiered on CBS in July.

Thursday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Small Fry Club Birthday Party Local Programming Charade Quiz Local Programming
NBC Local Programming (7:30) Local Programming
(7:50) The Esso Newsreel
Meet the Press Musical Merry-Go-Round (9:00) You Are an Artist
(9:15) Local Programming
Juvenile Jury Local Programming

* To the Queen's Taste began airing on CBS during the late spring or early summer.

Friday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Small Fry Club Local Programming
NBC Fall Local Programming (8:00) Campus Hoopla
(8:15) The World in Your Home
Local Programming Boxing from Madison Square Garden
Spring Stop Me If You've Heard This One Local Programming

* Sportsman's Quiz and What's It Worth? premiered on CBS during the late spring.

Saturday[edit]

Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
DMN Local Programming
NBC Local Programming

References[edit]

  1. ^ Jajkowski, S. (2001). Chicago Television: And Then There Was… DuMont. Retrieved on September 25, 2009.
  2. ^ http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=66&ti=1,66&Search%5FArg=Kraft%20Television%20Theatre&Search%5FCode=GKEY%5E%2A&CNT=100&type=quick&PID=HSn7JRrDeCjLCLAgs-3xwSKm68ZE&SEQ=20120707070829&SID=1
  3. ^ http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=5&ti=1,5&Search%5FArg=Kraft%20Television%20Theatre&Search%5FCode=GKEY%5E%2A&CNT=100&type=quick&PID=-_9DAIK2YqeSvpu8v4MjsOgq0qbS&SEQ=20120707070538&SID=1
  4. ^ http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=13&ti=1,13&Search%5FArg=Kraft%20Television%20Theatre&Search%5FCode=GKEY%5E%2A&CNT=100&type=quick&PID=-_9DAIK2YqeSvpu8v4MjsOgq0qbS&SEQ=20120707070538&SID=1
  5. ^ http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=26&ti=1,26&Search%5FArg=Kraft%20Television%20Theatre&Search%5FCode=GKEY%5E%2A&CNT=100&type=quick&PID=-_9DAIK2YqeSvpu8v4MjsOgq0qbS&SEQ=20120707070538&SID=1
  6. ^ http://catalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=131&ti=101,131&Search%5FArg=Kraft%20Television%20Theatre&Search%5FCode=GKEY%5E%2A&CNT=100&type=quick&PID=4haqv2gAB_21DWqFoxWvShkgvdmu&SEQ=20120707070621&SID=1
  7. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=18&ti=1,18&Search%5FArg=eye%20witness&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-juoBdy2Cjcu3GDnaJ-zUid-Dzw_&SEQ=20120707051216&SID=1
  8. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=189&ti=151,189&Search%5FArg=the%20swift%20show&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-1p4JJdwzRgz_MVCnIZ6XRtXGJ&SEQ=20130210011438&SID=1
  9. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=190&ti=151,190&Search%5FArg=the%20swift%20show&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-1p4JJdwzRgz_MVCnIZ6XRtXGJ&SEQ=20130210011438&SID=1
  10. ^ http://www.paleycenter.org/collection/item/?q=nbc+symphony+orchestra+with+arturo+toscanini&p=3&item=T77:0540
  • Bergmann, Ted; Skutch, Ira (2002). The DuMont Television Network: What Happened?. Lanham, Maryland: Scarecrow Press. ISBN 0-8108-4270-X.
  • Castleman, H. & Podrazik, W. (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. 314 pp.