The game featured the Eastern Division champion Philadelphia Eagles (11–1), who were also the defending NFL champions, against the Los Angeles Rams (8–2–2), winners of the Western Division. This was the first NFL title game played in Los Angeles. The Rams had last appeared in a title game in 1945 when the franchise was still in Cleveland.
This was the first NFL game which was broadcast, although only on the West Coast, under the auspices of then NFL Commissioner, Bert Bell. The traditional 60–40 player bonus for playing in a championship game was augmented by $14,000 (presently, $139,236) from the NFL. Although sources are unclear, a source writes the NFL received $20,000 (presently, $198,909) from the broadcasting rights.
1 – From 1966 to 1969, the first four Super Bowls were "World Championship" games played between two independent professional football leagues, AFL and NFL, and when the league merged in 1970 the Super Bowl became the NFL Championship Game.
2 – Dates in the list denote the season, not the calendar year in which the championship game was played. For instance, Super Bowl XLI was played in 2007, but was the championship for the 2006 season.