The seaside resort city of Mar del Plata hosted the XII Pan American Games. The city of 600,000 is located 400 km south of Buenos Aires. Welcoming 5,144 athletes from 42 countries of PASO community, events were held in 34 different sports. The Games were held early by Northern Hemisphere standards, but in early autumn in the Southern Hemisphere.
Organizers spread the 1995 games throughout Argentina, including Buenos Aires, Parana, and of course Mar del Plata.
The mascot, Lobi, is a sea lion, an animal commonly found in the waters of Mar de Plata. He stands for the host city and is displayed with welcoming open arms. The words in the poster are constructed to imply a launching point or podium.