2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, socks, and watches. The company was founded in 1991 by Gregory Sovell and is headquartered in New York City.
2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti. The 2(X)IST headquarters is located in midtown Manhattan in New York City.