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Industry Fashion
Founded 1991
Headquarters New York, USA
Products Men's underwear, activewear, swimwear, clothing, and fashion accessory
Website www.2xist.com

2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, socks, and watches. The company was founded in 1991 by Gregory Sovell[1] and is headquartered in New York City.


2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti.[2] The 2(X)IST headquarters is located in midtown Manhattan in New York City.


  1. ^ Wilson, Eric (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times. ISSN 0362-4331. Retrieved 2016-01-24. 
  2. ^ Elliot, Stuart. "2(x)ist Will 'Xist' Again in Print, New York Times, May 13, 2010.

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