The Sharks had a fantastic 2001 season which saw them finish in the top four for the third time in five seasons (including the only Super League season). It was in their first qualifying finals match against the defending premiers Brisbane (the third year in succession the Sharks had met the Broncos at this stage) that the new Telstra Premiership logo, to be used until the end of 2006, was first seen on the field. The Sharks won this match comfortably, followed by a 54-10 thrashing of second-placed Canterbury, which set them up for a second attempt at a Grand Final berth in three years. Despite leading at half-time, the Sharks were run down in the second half by the Andrew Johns-led Newcastle Knights, who ultimately went on to win the premiership. Yet another Sharks season of promise ended in disappointment.