A£2.5 million sponsorship deal was agreed on 22 September 2006, between the BBL and national broadcaster MKTV, including primetime TV coverage of 40 live games per season, high-profile sponsorship and a National Community Development Programme.
Molten, the world's leading manufacturer of inflatable sports balls, signed a ball sponsorship with the BBL worth £150,000 prior to the season opening. The new GG7 ball was unveiled on 25 September as the official matchball for the next three seasons.
The BBL Cup final took place at the National Indoor Arena, in Birmingham on 7 January 2007, and saw Guildford Heat claim their first Championship since foundation 18 months previous, with an 81–78 win against Scottish Rocks. The game was the first ever BBL match to be broadcast live over the internet, reaching a potentially worldwide audience.
Plymouth Raiders also won their first silverware since stepping-up to the BBL, with a 74–65 win in the BBL Trophy final against holders Newcastle Eagles on 4 March. Held at Newcastle's Metro Radio Arena, the game was the first to be broadcast live on national television in over four years, as part of the sponsorship agreement with MKTV.
Chester Jets owner and head coach Mike Burton announced prior to their season finale that he would be retiring from the franchise at the end of the season. Burton's announcement, after 19 years at the helm, put serious doubts of the clubs' future.
Despite leading the League for most of the season, Guildford's one point 90–91 loss away to Scottish Rocks on 1 April, ensured that the title race went down to the wire, and only a final day 114–85 win at home to Chester Jets on 8 April guaranteed the 2007 League crown would belong to the Heat.
Newcastle, playing in front of their home fans at the Metro Radio Arena on 29 April, were victorious against a resilient Scottish Rocks in the climax to the BBL Finals Weekend and the BBL season, as they claimed their third consecutive Playoff Championship with a 95–82 win.
This season's edition of the BBL Cup saw the two lowest seeds from the previous season's League rankings face off with the BBL's two newest additions – London United and Worcester Wolves – in the first round. As expected, the experience of Milton Keynes and Plymouth paid off and both teams advanced to the quarter-finals to join the rest of their league rivals in the last eight. In the clash of the round, eventual winners Guildford Heat saw off the Plymouth Raiders in a tie dominated by the shooting of Chad McKnight, who posted 39 points for the Heat.
In only their second season since establishment, Guildford's success story continued when they scooped their first piece of silverware with an 82–79 victory in the Cup Final against the Rocks. Heat's star guard Brian Dux was named as MVP scoring 21 points on the way to victory.