2010 Mnet Asian Music Awards

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2010 Mnet Asian Music Awards
2010 Mama banner.jpg
Date November 28, 2010 (2010-11-28)
Venue The Venetian Macao, Macau, China
Most awards 2NE1 (4)
Most nominations 2NE1 (6)
Television/radio coverage
Networks
Runtime around 190 minutes

The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in Seoul, South Korea that took place on November 28, 2010, at The Venetian Macao in Macau, China.

The ceremony was marred with criticism and was the first Mnet Asian Music Awards to occur outside of South Korea. 2NE1 took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group Miss A won Song of the Year for "Bad Girl Good Girl". In total, there were thirty two awards, including awards not given out during broadcast.[2]

Background[edit]

The event marked the twelfth of the annual music awards.[3] With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the USA and Canada.

Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards, however, were not broadcast due to lack of attendance.[4]

Winners and nominees[edit]

2NE1, Multiple awardees including Artist of the Year and Album of the Year
Miss A, Multiple awardees including Song of the Year
BoA, Best Female Solo Artist
Taeyang, Best Male Solo Artist
2PM, Best Male Group and Dance Performance Male Group
2AM, Best Group Vocal Performance Group
DJ DOC, Best Rap Performance
Rain, Best Dance Performance Solo
Gummy, Best Vocal Performance Solo
Park Bom, Best Digital Single
Ga-In, Best Collaboration
Jo Kwon, Best Collaboration
Far East Movement, Best International Artist
Chemistry, Best R&B Asian Artist

Winners are listed first and highlighted in boldface.[2][5][6]

Song of the Year
(daesang)
Album of the Year
(daesang)
Artist of the Year
(daesang)
Best Music Video
Best New Female Artist Best New Male Artist
Best Male Group Best Female Group
Best Male Solo Artist Best Female Solo Artist
Best Dance Performance (Male Group) Best Dance Performance (Female Group)
Best Dance Performance (Solo) Best Collaboration
Best Rap Performance Best Band Performance
  • Hot Potato — "Propose"
Best Vocal Performance (Solo) Best Vocal Performance (Group)
  • Gummy — "As a Man"
    • Jung In — "I Hate You"
    • K.Will — "Miss, Miss and Miss"
    • Seo In-Young — "Written as Love, Sung as Pain"
    • Wheesung — "I Thought of Marriage"
  • 2AM — "Even If I Die, I Can't Let You Go"
    • 4Men — "I Can't"
    • 8eight — "Farewell is Coming"
    • Davichi — "Stop the Time"
    • Vibe — "Please Come Back Again"
Best International Artist Best Digital Single
Special awards
nominees: 4Minute — "HUH"; CN Blue — "Love"; Girls' Generation — "Oh!"; Kara — "Lupin"

Multiple awards[edit]

Artist(s) with multiple wins[edit]

The following artist(s) received two or more wins (excluding the special awards):

Awards Artist(s)
4 2NE1
3 Miss A
2 2PM

Artist(s) with multiple nominations[edit]

The following artist(s) received more than two nominations:

Nominations Artist(s)
6 2NE1
5 2AM
4 Miss A
2PM
Taeyang
3 Super Junior

Presenters and performers[edit]

The following individuals and groups, listed in order of appearance, presented awards or performed musical numbers.[4][7][8]

Presenters[edit]

Name(s) Role
2NE1 Presenters of the award for Best New Female Artist
Miss Korea's Jung So-ra, Chang Hyung-jin, Ha Yun-jong Presenters of the award for Best Dance Performance by a Male Group
Eugene Presenter of the award for Best New Asian Artist Award
Woo Man-so Presenter of the award for Best Digital Single
John Park, Jang Jae-in, Kang Seung-Yoon Introduced presenter Zhang Jie
Son Ho (손호영) and Kim Jung-min (김정민) Presenters of the award for Asian Pop Artist
Kim Jongju and Choo Hyunhee Presenters of the award for Best Female Group
Miss A Introduced presenters I Me and Perfume
Jo Yeo-jeong Presenter of the award for Best Male Solo Artist
Yoon Jong-shin and Seo Hyo-rim Presenters of the award for Best Rap Performance
Song Joong-ki Presenter of the award for Best Solo Vocal Performance
Presenter of the award for Best Asian Artist
Oh Ji-ho and So Yoo-jin Presenters of the award for Best Male Group
Presenters of the award for Best Solo Dance Performance
UV Presenters of the award for Best Band Performance
Kim Dong-wook Presenter of the award for Best Dance Performance by a Female Group
Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, will.i.am VTR Greetings
Ok Taecyeon, Nichkhun, Song Jong-min Presenters of the award for Best International Artist
Yoon Jong-shin Introduced performer Huh Gak
Kim Jung-eun Speech
Kim Kang-woo Presenter of the award for Best R&B Asian Artist
Hanni and Shilla Duty Free CEO Presenters of the award for The Shilla Duty Free Asian Wave Award
Jun Jeong Myeong and Kim Hyun Jung Presenters of the award for Best Music Video
Joo Jin-mo Presenter of the award for Artist of the Year
Yoon Eun-hye Presenter of the award for Album of the Year
Hong Jongmin and Kim Jung-eun Presenters of the award for Song of the Year

Performers[edit]

Name(s) Performed Notes
Tiger JK, Styliztik Jones, Zeebra, Roscoe Umali, DJ Jhig + Tasha "Jet Pack", "Monster"
Miss A "Bad Girl Good Girl", "Breathe" Best New Female Artist awardee
Superstar K2's John Park, Jang Jae-in and Kang Seung-Yoon "Without You", "Sick Enough to Die", "Scatter", "You and I", "Then Then Then" Best Digital Single nominee songs
Jason Zhang "It's Love"
2PM "Again & Again", "I Hate You", "Without You", "Tired of Waiting", "Only U", "Heartbeat", "I'll Be Back"
I Me, Perfume "Aiayiya", "Nee", "Chocolate Disco"
DJ DOC "Bounce With Me", "Shake It" Performed upon receiving the Best Rap Performance award
Gummy ft. Jason Zhang "Because of You", "The Moon Represents My Heart"
2NE1 "Clap Your Hands", "Follow Me", "Can't Nobody"
Huh Gak "This Is the Moment"
Taeyang, T.O.P, G-Dragon "Break Down", "I Need A Girl", "Turn It Up", "Knock Out", "Hallelujah"
Chemistry "A Better Tomorrow", "Pieces Of Dream"
Far East Movement "Girls On The Dance Floor", "Like a G6" Best International Artist awardee
Wonder Girls "So Hot", "2 Different Tears", "Nobody"

Controversy[edit]

SM Entertainment boycott[edit]

SM Entertainment, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.[2][5]

Location[edit]

In addition, Mnet came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' The Music Trend show or the awards ceremony.[9][10]

References[edit]

  1. ^ "2010 Mnet Asian Music Awards". Music On! TV. Music On! TV Inc. January 1, 2011. Retrieved November 15, 2011. 
  2. ^ a b c Hicap, Jonathan M. (November 29, 2010). "2NE1 wins MAMA Artist, Album of the Year". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011. 
  3. ^ "MKMF goes into history" Asiae. 20 October 2009. Retrieved 2012-04-17
  4. ^ a b "[2010MAMA] part 1". MAMA. Retrieved 2015-01-14.
  5. ^ a b Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011. 
  6. ^ "MAMA "보아-女가수상, 씨엔블루-男신인상 등 추후 전달"". tvdaily.mk.co.kr (in Korean). November 29, 2010. Archived from the original on November 13, 2013. Retrieved 29 January 2015. 
  7. ^ "[2010MAMA] Part 2". MAMA. Retrieved 2015-01-14.
  8. ^ "[2010MAMA] 3rd Part". MAMA. Retrieved 2015-01-14.
  9. ^ Wee, Geun-woo (November 29, 2010). "2010 Mnet Asian Music Awards (MAMA): Live in Macao". 10Asia. 10Asia. Retrieved February 12, 2011. 
  10. ^ Hicap, Jonathan M. (November 17, 2010). "Rain and other K-pop singers won't attend Mnet music awards". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011. 

External links[edit]