Internazionale and Atlético Madrid had never played against each other in European competition, and both teams had exact 50% records against teams from the other's country: in 37 matches against Spanish opposition, Inter had both won and lost 13 matches, with the remaining 11 ending as draws, while Atlético had won six, lost six and drawn two matches against Italian opposition.
The Stade Louis II in Monaco has been the venue for the UEFA Super Cup every year since 1998. Built in 1985, the stadium is also the home of AS Monaco, who play in the French league system.
Approximately 30% of the 18,500 seats in the stadium were reserved for fans of each of the two teams involved; these tickets were available from the two clubs. Approximately 1,500 of the remaining tickets went on sale to the general public via the UEFA website on 5 July 2010; applications closed on 16 July. If the number of applications exceeds the number of tickets available, a random ballot will occur to determine ticket allocation.
^Ashby, Kevin (27 August 2010). "Reyes realises goal dream". UEFA.com (Union of European Football Associations). Archived from the original on 29 August 2010. Retrieved 28 August 2010. Named as the official man of the match, Reyes spoke with enthusiasm about the influence of coach Quique Sánchez Flores...