2010s in fashion

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Fashion Models pose for a photoshoot, 2015

The 2010s have thus far been defined by a revival of austerity era period pieces, hipster fashion, 1980s neon colors, and from late 2012 to 2015, unisex early 1990s styles influenced by grunge[1][2] and skater fashions.[3]

In the early 2010s, many mid and late 2000s fashions remained popular in Europe, the United States, Latin America, Australasia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock, the 1960s counterculture, and contemporary alternative fashion. Popular global fashion brands include Forever 21, Topshop, Topman, Uniqlo, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, Lacoste, Penshoppe, Bench, H&M, Nine West, Kashieca, Human, Burberry (especially in China from 2010-15),[4] Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.

The leading European designers of the early 2010s included Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo and Karl Lagerfeld. Notable Asian fashion designers include Rajo Laurel, Michael Cinco, Francis Libiran, Albert Kurniawan, Monique Lhuillier, Paul Cabral, Josie Natori and Jojie Lloren. Top male international models include Sean O'Pry, David Gandy, and teenager Brooklyn Beckham.[5] Top female international models include Lara Stone, Karlie Kloss, Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Suki Waterhouse,[6] Mary Wu, Saskia de Brauw, Georgina Wilson, Solenn Heussaff, Ashley Hart, Megan Young, and Cara Delevingne.[7][8]

Women's clothing[edit]

Early 2010s (2010–2012)[edit]

Chinese woman wearing brightly colored 1980s inspired dress, 2013.

1980s Influences[edit]

1990s influences[edit]

Mid 2010s (2013-2016)[edit]

Monochromatic and Printed Clothing[edit]

The A-line dress made a comeback in 2014. Hemlines also became shorter than they were in the early 2010s.

Loom Bands and Carry-Over Styles[edit]

Men's clothing[edit]

Early 2010s (2010–2012)[edit]

Popular 2010's rapper Kendrick Lamar in 2012

Neon Colors[edit]

1990s revival[edit]

Business casual[edit]

  • The business casual look of the 1990s and early 2000s remained common in many parts of America, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace.[71] The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.[72] This contrasted to Britain, Italy, Europe, and the urban Northeastern US, where more formal Mad Men inspired business clothing such as slim-fitting grey suits had made a comeback in the workplace during the late 2000s and early 2010s.[73]

Mid 2010s (2013-2016)[edit]

Urban fashion[edit]

Urban fashion brand Supreme model 2015
  • In 2014, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, as well as imitating elements of luxury fashion. Bright colors (especially the Ed Hardy shirts) went out of style in favor of black, white, beige, taupe, gray, and various shades of dark green. Clothing items included tailored sweatpants, jersey shirts, chunky hiking boots with thick soles,[74] bomber jackets, leather jackets, denim jackets, thick oversized coats, double-breasted jackets and blazers,[75] shorts riding above the knee (toward a 5" inseam, down from 15"),[76] and jogger pants.[77] Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.[78]
  • From 2014 onwards, the grandfather collar shirt emerged as a semi-casual fashion item in western cultures, traditionally being a formal or manual work garment.[79][80] In China and Europe, retro feiyue martial arts sneakers in red, white and blue made a comeback.[81]
  • Common accessories include Ray-Ban wayfarer sunglasses,[82] paisley scarfs, tortoise shell glasses,[83] snake skin[84] or plaited leather belts,[85] flat caps, newsboy caps, trilbys,[86] and pork pie hats.

Formal Business Wear[edit]

Male models walking in a Fashion Show

Youth fashion[edit]

Hipsters and Steampunks[edit]

Taylor Swift wearing hipster fashion during Red Tour, 2012.

Classic Preppy[edit]

Main article: Preppy

Skater and Sneakerhead Fashion[edit]

Main article: Sneakerhead
Australian band 5 Seconds Of Summer with their skater-influenced fashion, 2014.

Scene Kids and Seapunks[edit]

Main article: Scene kids


Main article: Hip hop fashion
New York rapper Joey Badass in 2015
  • Hip hop fans wear tactical pants, Nike Air Jordans, Ralph Lauren Polo Boots, Obey and Diamond Supply Co. T-shirts and snapbacks, Hollister T-shirts, and goggle jackets.[140][141] Retro 1980s fashions like snapbacks, skinny acid-wash jeans, bucket hats, baseball caps, baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and over-sized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned.
  • Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting over-sized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.

Cholo and Chicano[edit]

Main article: Mexican pointy boots
  • By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback,[145] together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.[146]

K-Pop and Jejemon[edit]

K-Pop singer Psy
  • Due to the spread of Hallyu Wave worldwide, millions of Asian and Asian-American youths have become addicted to K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Kim Soo Hyun, or Gangnam Style singer Psy.[147] Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.[148] These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art,[149] leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelery, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.[150][151]
  • During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths.[152] The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.[153] These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook.[154] They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity.

2010s beauty trends[edit]



Actress Jennifer Lawrence with a wavy hairstyle

Women's hairstyles in the early 2010s have been fairly individualistic, although many British, Australian, Russian, Korean, and continental European women keep their hair traditionally long, from straight to wavy with a centre or side parting. Bangs are often either side swept or left straight down above the eyes,[155] and many women also use hair extensions to make their hair look much longer and fuller.[156] In America[157] and Israel, volumized curly hair, perms and crimped hair were briefly fashionable from 2010-12.[158] European women, however, favored straight hair such as the hime cut, and traditional styles such as a bun, crown braid, or French braid, inspired by the Hunger Games' Katniss Everdeen.[159][160]

By the mid 2010s, straight and wavy hairstyles were dominant globally, especially the chignon, French twist, updo, and braided ponytails. It also became increasingly fashionable for European, Asian[161] and American women to cut their hair into shorter styles,[162] such as the pixie cut,[163][164] crop,[165] bob cut[166][167] or the undercut.[168][169][170] Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2012-15 it became increasingly common for American women to dye their hair in an ombré style, sometimes with highlights.

Many African-American and Afro-Caribbean British women favor natural, Afro-textured hair in reaction to the damage caused by relaxers which were extremely popular in the 2000s, opting instead for natural products to style their hair.


Example of the Undercut and designer stubble worn by footballer David Beckham, 2012
One Direction member Harry Styles with his iconic hairstyle, his hairstyles changed considerably from a typical curly wings to a long, shaggy surfer styled hair, 2014

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing businessman's haircuts with side partings,[171] quiffs[172] or slicked back hair.[173][174] The undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.[175][176][177] These gradually replaced[178] the longer surfer hair and Harry Styles haircuts[179] popular among teenagers and young men since the mid 2000s.[180][181] In America and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top.

For African-American men, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.

In the mid 2010s, some men wore their hair in a type of topknot or "man bun"[182] reminiscent of the samurai hairstyles[183] in wuxia movies. This trend was popularised by celebrities including actor Orlando Bloom, Jared Leto, TOWIE's Joey Essex,[184] and pop singers Harry Styles[185] and Zayn Malik.


For young girls, tween and teen girls, and college girls the bangs and thin headband combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and ponytails are often worn when exercising or playing sports. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, UK, New Zealand and Australia.[citation needed]

In the UK, Middle East,[186] and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among male chavs, teenage Irish travellers, and urban youths of Iranian[187] and Lebanese descent[188] inspired by The Combination crime film.[189] By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, metalcore, and dubstep fans in the US, inspired by Skrillex.[citation needed] The emo style fringes also went out of fashion around the same time.[190][191]

For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea,[192] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top,[193] and the Blowout (hairstyle) became popular during the mid 2010s due to continued interest in 1980s and 1990s fashion. Additionally the side swept bangs, the quiff, and the layered longer hair.[194] of the late 2000s remain fashionable among American preppy guys.

Makeup and cosmetics[edit]

In Britain, the minimalist makeup, neon 1980s inspired colors, and smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.[195]

Body modifications[edit]

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers[196] and blue collar men and women in Britain,[197] Japan,[198] Israel,[199] New Zealand and Australia.[71][200] Old school tattoos were popularised by female celebrities like Kat Von Dee[201] imitating the pinup girls of the 1950s,[202] and by men like footballer David Beckham,[203] pop star Harry Styles[204] or Justin Bieber aspiring for the "tough guy" look.[205] The earrings and tongue piercings[206] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, flesh tunnels, lip piercings, and nose piercings, despite the risk of hindering a teenager's career prospects.[207]

Facial hair[edit]

In many western countries, the US, and Eastern Europe,[208] the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign.[209][210] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,[211] and the trend approached what researchers predicted would be a 'peak' level of desirability.[212][213]


See also[edit]



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