2010s in fashion

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Fashion Models pose for a photoshoot, 2015

The 2010s have thus far been defined by a revival of austerity era period pieces, hipster and alternative fashions, 1980s inspired neon colors, and from 2012-onwards, unisex early 1990s style elements influenced by grunge[1][2] and skater fashions.[3]

In the early 2010s (2010-2012), many mid and late 2000s fashions remained popular in Europe, the United States, South America, Australasia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock, the 1960s counterculture, and contemporary alternative fashion.

Popular global fashion brands of the decade include Forever 21, Topshop, Topman, Uniqlo, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, Lacoste, Penshoppe, Bench, H&M, Nine West, Kashieca, Human, Burberry (especially in China from 2010–15),[4] Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.

Designers and models[edit]

Women's clothing[edit]

South African model Candice Swanepoel wearing pantywaist top and bodycon skirt, 2010.

Early 2010s (2010–13)[edit]

Chinese woman wearing brightly colored 1980s inspired dress, 2013.

1980s influences[edit]

Tribal fashions and 1990s revival[edit]

Eastern fashions and carry-over styles[edit]

Mid 2010s (2014-16)[edit]

Monochromatic and printed clothing[edit]

The A-line dress made a comeback in 2014. Hemlines also became shorter than they were in the early 2010s.

Costume jewelry, Onesies and Snuggies[edit]

1970s revival[edit]

Men's clothing[edit]

Early 2010s (2010–12)[edit]

Popular 2010's rapper Kendrick Lamar in 2012

Neon colors[edit]

1990s revival[edit]

Business casual[edit]

  • The business casual look of the 1990s and early 2000s remained common in many parts of America, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace.[134] The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.[135] This contrasted to Britain, Italy, Europe, and the urban Northeastern US, where more formal Mad Men inspired business clothing such as slim-fitting grey suits had made a comeback in the workplace during the late 2000s and early 2010s.[136]

Mid 2010s (2013-16)[edit]

Workwear and luxury sportswear[edit]

Urban fashion brand Supreme model 2015

Formal business wear[edit]

Male models walking in a Fashion Show

African fashion[edit]

African fashion, 2015.

Youth fashion[edit]

Hipsters and steampunks[edit]

Taylor Swift wearing hipster fashion during Red Tour, 2012.

Classic preppy[edit]

Main article: Preppy

Skater and sneakerhead fashion[edit]

Main article: Sneakerhead
Australian band 5 Seconds Of Summer with their skater-influenced fashion, 2014.

Scene kids and seapunks[edit]

Main article: Scene kids


Main article: Hip hop fashion
American rapper Tyga in 2013
  • Hip hop fans wear tactical pants, Nike, Air Jordans, Ralph Lauren Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts and snapbacks, Hollister T-shirts, and goggle jackets.[251][252] Retro 1980s and 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro mid-late 1990s strapback caps (Dad Hats), baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned. Timberlands are particularly popular in New York as a fashionable and durable shoe, their popularity originated in the 90s with rappers such as The Notorious B.I.G and Jay Z.[253] By the 2010s the boots' popularity is mainstream, and a staple in the fall and winter months.[254]
  • Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.
  • In the mid-2010s, dashikis became trendy in hip hop and afro-punk fashion, shown on celebrities like Beyoncé, Rihanna, Zendaya Coleman, and Chris Brown.[255][256]
  • Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator.[257] Vans slip-ons, sk8-his, era, and "old skool" styles were popularized in the hip hop community by him and Kanye West.[258] Brands such as Supreme, Obey, Tyler the Creator's Odd Future clothing line, HUF, and the apparel of skater magazine Thrasher are popular in hip hop and street style.[259][260]

Cholo and chicano[edit]

Main article: Mexican pointy boots

K-pop and Jejemon[edit]

K-Pop singer Psy
  • Due to the spread of Hallyu Wave worldwide, millions of Asian and Asian-American youths have become addicted to K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Kim Soo Hyun, or Gangnam Style singer Psy.[266] Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.[267] These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art,[268] leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelery, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.[269][270]
  • During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths.[271] The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.[272] These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook.[273] They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity.

2010s beauty trends[edit]



Actress Jennifer Lawrence with a wavy hairstyle
Indian woman with straightened hair wearing a kurta as a dress, 2014.

Women's hairstyles in the early 2010s have been fairly individualistic, although most British, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid 2000s. Bangs were often centrally parted, blunt cut, side swept or left straight down above the eyes,[274] and many women also used hair extensions to make their hair look much longer and fuller.[275] In America[276] and Israel,[277] volumized curly hair,[278] perms and crimped hair were briefly fashionable from 2010–12,[279] especially in New York City.[280][281]

By the mid 2010s, straight and wavy hairstyles were dominant globally,[282][283] especially the blonde dyed beach waves.[284] Traditional and intricate styles such as a bun, chignon, French twist, updo, crown braid,[285] or French braid, inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012-16.[286][287] By 2013 it had become increasingly fashionable for European, Asian[288] and American women to cut their hair into shorter styles,[289] such as the pixie cut,[290][291] crop,[292] bob cut[293][294] or the undercut.[295][296][297] Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2012-15 it became increasingly common for American women to dye their hair in an ombré style, sometimes with highlights.

From 2012-16, many African-American, Black Canadian,[298] and Afro-Caribbean British women favored natural, Afro-textured hair[299] and dreadlocks,[300] opting for natural products to style their hair. During the mid 2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s.[301] Cornrows, also known as "boxer braids" due to their use by female MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite allegations of cultural appropriation[302] and imitation of the complex braided hair traditionally worn by black women such as the singer Beyoncé.[303][304][305]


Example of the Undercut and designer stubble worn by footballer David Beckham, 2012

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing businessman's haircuts with side partings,[306] quiffs[307] or slicked back hair.[308][309] The undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.[310][311] These gradually replaced[312] the longer surfer hair and Harry Styles haircuts[313] popular among teenagers and young men since the mid 2000s.[314][315] In America and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top.

For African-American men, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.

In the mid 2010s, some men wore their hair in a type of topknot or "man bun"[316] reminiscent of the samurai hairstyles[317] in wuxia movies. This trend was popularised by celebrities including actor Orlando Bloom, Jared Leto, TOWIE's Joey Essex,[318] and pop singers Harry Styles[319] and Zayn Malik.


For young girls, tween and teen girls, and college girls the bangs and thin headband combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and ponytails are often worn when exercising or playing sports. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, UK, New Zealand and Australia.[citation needed]

In the UK, Middle East,[320] and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among male chavs, teenage Irish travellers, and urban youths of Iranian[321] and Lebanese descent[322] inspired by The Combination crime film.[323] By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed,[324] became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex[325] and various female pop stars such as Ellie Goulding,[326] Tess Aquarium, Miley Cyrus,[327] or Rihanna.[328] The emo style fringes also went out of fashion around the same time.[329][330]

For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea,[331] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top,[332] and the Blowout (hairstyle) became popular during the mid 2010s due to continued interest in 1980s and 1990s fashion. Additionally the side swept bangs, the quiff, and the layered longer hair[333] of the late 2000s remain fashionable among American preppy guys.

Makeup and cosmetics[edit]

In Britain, the minimalist makeup, neon 1980s inspired colors, and smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.[334]

In America, in the 2010s, contouring (using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones and a sharper jawline).[335] "Nontouring" takes over in the mid 2010s as with BB cream.[336][337]

Body modifications[edit]

A man with sleeve tattoos, beard and flannel shirt, mid 2010s.

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers[338] and blue collar men and women in Britain,[339] Japan,[340] Israel,[341] Singapore,[342] New Zealand and Australia.[134][343] Old school tattoos were popularised by female celebrities like Kat Von Dee[344] imitating the pinup girls of the 1950s,[345] and by men like footballer David Beckham,[346] pop star Harry Styles[347] or Justin Bieber aspiring for the "tough guy" look.[348] The earrings and tongue piercings[349] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, blackout tattoos,[342] flesh tunnels, lip piercings, and nose piercings, despite the risk of hindering a teenager's career prospects.[350]

Facial hair[edit]

In many western countries, the US, and Eastern Europe,[351] the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign.[352][353] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,[354] and the trend approached what researchers predicted would be a 'peak' level of desirability.[355][356]


See also[edit]



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  249. ^ Seapunks salty over Rihanna
  250. ^ "Gas mask hoodies". Metro.co.uk. 2007-12-09. Retrieved 2012-01-21. 
  251. ^ "Goggle jackets in the Times". London: Timesonline.co.uk. 1977-04-06. Retrieved 2012-01-21. 
  252. ^ http://www.highsnobiety.com/2015/08/06/timberland-boots-hip-hop/
  253. ^ http://stylecaster.com/timberland-boots-trend/
  254. ^ http://static.highsnobiety.com/wp-content/uploads/2016/02/12103716/yeezy-season-3-street-style-9.jpg
  255. ^ http://www.refinery29.com/2015/08/92715/elle-canada-dashiki-trend
  256. ^ http://www.gq.com/gallery/happy-birthday-tyler-the-creator-the-last-anti-fashion-rapper#3
  257. ^ http://www.complex.com/sneakers/2016/02/kanye-west-customized-white-vans
  258. ^ http://www.vogue.com/13286118/street-style-supreme-undercover-collab-launch/
  259. ^ http://nymag.com/thecut/2016/02/best-street-style-at-new-york-fashion-week.html
  260. ^ Gee, Are (2010-06-10). "Chuntaro style". Everydayreal.blogspot.com. Retrieved 2012-01-21. 
  261. ^ "html Mexican men wearing pointed boots". London: Dailymail.co.uk. 2011-05-16. Retrieved 2012-01-21. 
  262. ^ [4]
  263. ^ Beat of the Barrio
  264. ^ Barrio boogie
  265. ^ Kim Soo Hyun
  266. ^ China lacks gangnam style
  267. ^ MTV K-pop clothing
  268. ^ Big Bang
  269. ^ K-pop in America
  270. ^ Jejemon as the other
  271. ^ We are all Jejemons
  272. ^ Jejemon craze
  273. ^ http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2015/02/fifty-shades-of-grey-bangs.html
  274. ^ http://www.slate.com/articles/life/doonan/2012/05/hair_extensions_why_are_they_so_insanely_popular_.html
  275. ^ Gwen Stefani
  276. ^ New York Times
  277. ^ So Feminine
  278. ^ 10 haircuts for curly hair
  279. ^ Essence street style 2011
  280. ^ Curly womens hairstyles
  281. ^ http://hollywoodlife.com/2015/12/04/selena-gomez-straight-hair-dark-red-lips-jingle-ball-2015-pics/
  282. ^ http://www.allure.com/hair-ideas/2012/the-best-haircuts-for-curly-hair#slide=10
  283. ^ beach wave hair
  284. ^ Jennifer Aniston braids
  285. ^ Unique hairstyles
  286. ^ Megan Fox
  287. ^ Dami
  288. ^ Amber Rose
  289. ^ katie peck
  290. ^ Young blonde woman
  291. ^ Jennifer Hudson
  292. ^ Bob cuts and miniskirts fashionable in Korea
  293. ^ Rose Mcgowan
  294. ^ http://www.theglow.com.au/hair-and-nails/undercut-hairstyle-women/
  295. ^ http://www.business2community.com/entertainment/miley-cyrus-shaves-head-for-an-edgy-undercut-0250945
  296. ^ http://zap2it.com/2012/09/miley-cyrus-blasts-pink-copycat-critics-after-mtv-video-music-awards/
  297. ^ Toronto Sun
  298. ^ Marie Clare
  299. ^ Dreadlocks authorized in military
  300. ^ Lady Gaga's wigs
  301. ^ Huffington Post
  302. ^ http://www.refinery29.com/2016/02/102779/beyonce-formation-hair
  303. ^ http://essence.com/2016/03/23/supermodel-leomie-anderson-speaks-out-boxer-braids-and-appropriation
  304. ^ http://www.teenvogue.com/story/boxer-braids-hairstyle-history
  305. ^ Farah Averill. "Timeless hairstyles". Askmen.com. Retrieved 2012-01-21. 
  306. ^ Farah Averill (2011-12-23). "Mens hairstyles: 2011". Askmen.com. Retrieved 2012-01-21. 
  307. ^ Farah Averill. "2010 grooming trends". Askmen.com. Retrieved 2012-01-21. 
  308. ^ Williams, Alex (2011-11-15). "A Haircut Returns From the 1930s — Noticed". The New York Times. 
  309. ^ Hairstyles for Asian men
  310. ^ 2012 haircuts
  311. ^ Harry Styles: most stylish man of 2012
  312. ^ Hairstyles women love
  313. ^ Worst hairstyles: the Bieber
  314. ^ Man bun
  315. ^ Samurai bun
  316. ^ Joey Essex
  317. ^ Man bun
  318. ^ Iran bans mullets
  319. ^ The Guardian
  320. ^ Sydney Morning Herald
  321. ^ The Combination
  322. ^ Wesleyan argus
  323. ^ Rolling Stone
  324. ^ Undercuts attract: Ellie Goulding is dating Skrillex
  325. ^ Growing out a Skrillex cut
  326. ^ Undercut trend
  327. ^ Farah Averill (2011-12-23). "Hairstyles women hate". Askmen.com. Retrieved 2012-01-21. 
  328. ^ MCR say emo is dead
  329. ^ Kim Jong Un haircut popular among Korean college students
  330. ^ War on long hair
  331. ^ [5]
  332. ^ The Kate effect
  333. ^ http://www.elle.com/beauty/news/a28308/how-to-contour-pro/
  334. ^ http://www.popsugar.com/beauty/What-Non-Touring-41103240
  335. ^ http://style.time.com/2013/06/19/we-tried-this-bb-and-cc-creams/
  336. ^ Willow Smith
  337. ^ Mr and Mrs Vintage UK
  338. ^ Most spectacular tattoos
  339. ^ Israeli tattoo convention
  340. ^ a b Blackout tats
  341. ^ Australian tattooists
  342. ^ "Did love rat Jesse James cheat on Kat Von D?". Daily Mail. London. 2011-09-26. 
  343. ^ Kat Von Dee
  344. ^ Beckham tattoo
  345. ^ Harry's butterfly tat
  346. ^ Bieber Tat
  347. ^ Tongue piercing
  348. ^ Look at those lugholes
  349. ^ Beards in Poland
  350. ^ http://m.scotsman.com/news/careless-whiskers-why-beards-are-back-in-fashion-1-3224369
  351. ^ http://www.theguardian.com/commentisfree/2014/apr/16/hipster-beard-guys-growing-a-beard
  352. ^ "4,500 beard transplants carried out in UK as men up 'cool factor'". Daily Mail. London. 2014-03-16. 
  353. ^ http://www.theguardian.com/fashion/2014/apr/16/fashion-conscious-men-warned-we-may-have-reached-peak-beard
  354. ^ Social networking for beard lovers