The incumbent Governor Kenneth Mapp ran for reelection to a second term as an Independent politician with incumbent Lt. Gov. Osbert Potter. Mapp faced off against former Virgin Islands Labor Commissioner Albert Bryan Jr., who won the August 4 Democratic primary; Bryan earned 39.23% of the vote in the primary, defeating Allison "Allie" Petrus (33.67%) and Angel E. Dawson Jr. (26.68%). Also on the November ballot were Adlah "Foncie" Donastorg, Warren Mosler, Soraya Diase Coffelt, Moleto A. Smith, and Janette Millin Young.
On Election Day, November 6, Bryan earned 38.08% of the vote, with Mapp coming in second with 33.45%. In the November 20 runoff, Bryan was elected governor with 54.54% of the vote to Mapp's 45.15%.