For the team's homecoming game, Baylor replaced their traditional interlocking 'BU' on their green helmet with the 'Sailor Bear' logo originally created by Arthur Evans for the second straight year.
Texas Tech traveled to Waco to play Baylor, the two teams had played one another at AT&T Stadium in Arlington, TX nearly every year from 2009-2018. The 2010 game was played at the Cotton Bowl in Dallas, TX, the only game in this stretch that was not played at AT&T Stadium.
The first half of the game was a defensive battle between the two teams. Texas Tech scored only 6 points in the half with two field goals from Trey Wolff while Baylor only scored 3 with a 37-yard field goal from John Mayers. The Red Raiders had 182 yards of offense in the first half while the Bears had 117. Baylor scored the first touchdown of the game for either team on its first drive of the half with a 4-yard run from Charlie Brewer. After trailing for most of the half, the Red Raiders scored a touchdown with 1:37 left in regulation to take a 20–17 lead. The Bears marched down field with Mayers making a 19-yard field goal as time expired to tie the game. Baylor started overtime on offense with Texas Tech on defense. During the drive, center Jake Fruhmorgen appeared to have fumbled the ball on a snap with the ball being recovered by Jaylon Hutchings for the Red Raiders and the play was blown dead quickly. The fumble was overturned as Baylor was penalized for an illegal snap penalty. The call was heavily criticized and the following day Texas Tech athletic director Kirby Hocutt announced that the Big 12 had told him that the penalty was the wrong call and that Texas Tech should have gained possession. Hocutt was later fined by the conference for making the announcement in violation of league policy. 
After winning in 2 overtime periods by a score of 33-30, Baylor moved up 4 spots in the AP poll from #22 to #18.
Heading into Week 11 of the college football season, Baylor is on top of the Big 12 conference standings with an undefeated 8-0 record. Recent victories over West Virginia and Texas Tech were close and TCU is looking to win a few more games to become eligible for a bowl game. Both teams have been able to score and the game is listed as one of the most "compelling matchups" for the week by MSN Sports.