21C Media Group

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21C Media Group
Privately held company
Industry Public relations, digital marketing & new media, consulting
Founded New York
Headquarters New York, USA
Website 21cmediagroup.com

21C Media Group is an independent New York City-based public relations, new media, marketing and consulting firm specializing in classical music and the performing arts. [1] The company represents a roster of individual artists, arts organizations, media entities and record labels. 21C Media Group offers various promotional services including publicity, digital marketing, video production and consulting.[2]


21C Media Group was founded in January 2000 by former record industry executives Albert Imperato, Jessica Lustig and Glenn Petry.[3] 21C Media Group was the project architect of the inaugural YouTube Symphony Orchestra, which debuted at Carnegie Hall on April 15, 2009,[citation needed] and the artistic director of the 2011 YouTube Symphony Orchestra summit at the Sydney Opera House.[4] The company is credited as the producer, writer, and director of several classical music videos, including Deborah Voigt: The Return of the Little Black Dress,[5] three videos for New York Philharmonic Music Director Alan Gilbert's production of Le Grand Macabre, and Run Gil Run for violinist Gil Shaham.[6] In February 2010, 21C Media Group worked with the World Economic Forum to produce its 40th-anniversary concert at Carnegie Hall.[7]


  1. ^ Tomassini, Anthony "Two Hands, and Three Executives, Are Better Than One", The New York Times, September 26, 2004, accessed August 30, 2011.
  2. ^ "Services", 21C Media Group, accessed August 30, 2011.
  3. ^ Clark, Andrew "Fresh overtures at the Proms", Financial Times, July 9, 2010, accessed August 30, 2011.
  4. ^ Frindel, Yvonne "Concert Program", Concert Program for YouTube Symphony Orchestra Grand Finale, March 20, 2011, accessed August 30, 2011.
  5. ^ Deborah Voigt: The Return of the Little Black Dress. Official 21C Media Group YouTube channel
  6. ^ Gil Shaham in "Run Gil Run". Official 21C Media Group YouTube channel
  7. ^ Robles, Samuel "Concert Program", Concert Program for World Economic Forum Concert at Carnegie Hall, February 18, 2010, accessed January 30, 2014.

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