|City||Sydney, New South Wales|
|Slogan||News, Talk, Sport and Entertainment|
|Frequency||1269 kHz AM|
|First air date||December 24, 1931|
|Callsign meaning||St Marks Church|
|Former frequencies||1270 KHz AM (1931–1978)|
|Owner||Broadcast Operations Group
(Radio 2SM Pty Ltd)
|Sister stations||Dance Super Digi
Fun Super Digi
2SM is an Australian radio station, licensed to and serving Sydney, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign is taken from the initials of St Mark's, Drummoyne; a church built by James Meany.
In 1975 2SM introduced its famous denim zipper logo, although the logo is inextricably linked with 2SM, according to radio historian Wayne Mac it was actually created for Brisbane pop station 4IP by a company called Eagle Marketing and was subsequently picked up by other stations including 2SM, 3XY and 2NX.
|This section needs expansion with: pre-1992 & post-1996 history. You can help by adding to it. (May 2010)|
James Meany a parish priest at St Mark's Drummoyne; raised the finances to allow Archbishop Michael Kelly to form the Catholic Broadcasting Co. Ltd, which obtained a licence for radio 2SM in 1931. The station was opened by Archbishop Michael Kelly on 24 December 1931, and was owned by the Roman Catholic Church. Religious programming was, for most part, not its focus but not surprisingly, for most of its life 2SM followed a conservative line in its programming and was promoted as "The Family Station".
In 1958 2SM moved to premises at 257 Clarence St, Sydney but for the next five years it maintained its conservative family-oriented style. At the time, the station was run by General Manager Bill Stephenson, who started his radio career at 2UE in the '40s before moving to 2SM in the 50s; he later received an OBE for services to broadcasting. In September 1963 Stephenson oversaw a radical overhaul of 2SM's format when the station finally commenced 24-hour service. In those days it was still common for radio and TV stations to close in the late evening and, as many readers will recall, this practice persisted in commercial television well into the Seventies. 2SM was relaunched as a Top 40 station, featuring with Australia's first team of disc jockeys, dubbed "The Good Guys"—a US radio inspired format subsequently copied by 3AK, 5KA, 6PR and others. This set the trend for years to come, with 2SM relying heavily on adapting of formulaic programming strategies sourced from American commercial radio, which in turn were then picked up by other stations around the country.
Searching for an alternative, in early 1967 2SM became the first station in the country to adopt the new "talkback" technology which enabled presenters for the first time to broadcast phone conversations with members of the public. In November 1968 2SM reverted to an all music format In 1969 2SM aggressively fought to regain the youth audience it had lost to 2UW. During 1970 2SM established itself as one of the most promotionally active and innovative commercial stations. Rod Muir successfully transplanted the American "More Music" format to Sydney, making minor adaptations for the Australian market. With stringent format policies applying to music flow, commercial content, what announcers said and the placement of jingles, 2SM redefined the whole premise of music based radio in Australia. Key to the More Music philosophy was a strictly limited, high rotation play list of around 30 songs and which at peak times reputedly included as few as 15 songs in one three-hour shift. The new format had several significant effects. First and foremost, it brought to an abrupt end the days of the true "personality" DJs, as exemplified by 2UW's Ward "Pally" Austin and 3XY's legendary Stan "The Man" Rofe. The rigid formatting restricted the on-air presentation, replacing it with a highly affected, American-style presented by a largely faceless and interchangeable roster of "rock jocks". But even more significantly, the "More Music" format took programming decisions out of the hands of DJs and put them into the hands of consultants and back room programming executives.
From around 1970 until the mid Eighties, 2SM dominated Sydney commercial radio. At its peak in the late Seventies it was the highest rating and most profitable station in the history of Australian radio. It epitomised and defined commercial AM Top 40 radio practice around the country for fifteen years and long after 2SM itself lost popularity, its successful programming formula was still influencing its FM band successors.
The introduction of new AM station, 2WS, in 1978, and FM stations 2DAY and 2MMM at the start of the 1980s saw 2SM's glory days end. In the early 1980s the station retained reasonable ratings with contemporary music formats and slogans such as "More Music", "Rock of the 80s" and "The Power". In 1988 the station dropped its Top 40 format as well as the 2SM brand when it become "Lite & Easy 1269". Its final rating as a Top 40 station had been 6.9%. The years since have seen its format undergo numerous changes, including easy listening and country formats (KICK AM). The ratings never again surpassed 4%
In the 90s, the station regained its original callsign (2SM) and recorded some of the lowest ratings ever by a Sydney commercial radio station. In February 1992 a commercial syndicate headed by John Brown attempted to purchase the station. In July the station was finally sold to Wesgo, who sacked the entire on air staff and put the station into automation. Wesgo relaunched the station with a country music format in October. With the station still last place in the ratings, it went back to easy listening in May 1994, adopting the new name Gold 1269 and by Survey 8 1994 hit the heights of 7.1. In late 1994 Wesgo was purchased by Australian Provincial Newspapers, who later purchased the Australian Radio Network in March 1995, requiring some stations to be sold due to media ownership rules. The station was sold to Kick Media, headed by former INXS manager, Chris Murphy. It was rebranded Kick AM in mid-October with a format comprising country, rock and blues. RG Capital Radio Network bought a 40% stake in February 1996. By the end of 1996 the station still had low ratings, causing the owners to relaunch it on Christmas Eve 1996 as The New 2SM, with a format of hits from the 60s to 80s.
In 2002 the night time show, hosted by Graeme Gilbert, scored a rating of just 0.1%, the lowest rating ever recorded for a commercial program in a metro market in Australia. 2SM subsequently withdrew from the Sydney radio ratings.
- Talk Overnight with Gary Stewart (12am to 5am)
- Breakfast with Grant Goldman (5am to 9am)
- John Laws Morning Show (9am to 12pm)
- Brent Bultitude (12pm to 3pm)
- Talkin' Sport (3pm to 7pm)
- Talk Tonight with Graeme Gilbert (7pm to 12am)
- David Gubbay (Saturday and Sunday, 12am to 4am)
- Hi-Tide Fishing Show (Saturday and Sunday mornings 4am to 7am)
- Straight Talk With Poppy Savakis (Saturday 7am to 12pm, Sunday 12pm to 6pm)
- Talkin Sport (Saturday 12pm to 2pm)
- Dean Mackin (Saturday 2pm to 5pm)
- NRL Game Day (Saturday 5pm to 6pm)
- Carter Edwards Country (Saturday and Sunday 6pm to 12am)
- Pete Davis (Sunday Morning 8am to 11am)
- "Commercial Radio Broadcasting Licences" (PDF). Australian Communications and Media Authority. 21 November 2007. Retrieved 24 December 2007.
- Radio and Television Broadcasting Stations. Australian Communications and Media Authority: October 2011. p. 8.
- "BROADCASTING STATION. 2SM (ST. MARY'S.)". The Sydney Morning Herald. 26 December 1931. p. 6. Retrieved 26 April 2010.
- Watson, Bronwyn (14 February 1992). "New Boss Silent on 2SM's Future". News and Features. Sydney Morning Herald. p. 4. Retrieved 26 April 2010.
- Lecky, Sue (22 May 1992). "Church Ends Talks on Sale of Radio Station". Business. Sydney Morning Herald. p. 27. Retrieved 26 April 2010.
- Lecky, Sue (4 July 1992). "DJs Fired as 2SM Turns up the Muzak". News and Features. Sydney Morning Herald. p. 1. Retrieved 26 April 2010.
- "Sydney station takes the country road. (2SM radio station features country music) (Radio)". Billboard. 104 (45): 72. 7 November 1992. ISSN 0006-2510.
- Lecky, Sue (9 May 1994). "2SM Lights Out as City Station Gives up on Country". News and Features. Sydney Morning Herald. p. 2. Retrieved 26 April 2010.
- "O'Reilly Link Firm Sells Radio Stations.". Irish Times. 11 August 1995.
- Lecky, Sue (11 August 1995). "Ex-INXS Manager Is Going For Gold". News and Features. Sydney Morning Herald. p. 3. Retrieved 26 April 2010.
- Freeman, Jane (11 September 1995). "Kick Radio". The Guide. Sydney Morning Herald. p. 6.
- Strickland, Katrin (1 October 1996). "Spin Master". The Australian. p. 23.
- Freeman, Jane (6 January 1997). "Sultan of Breakfast Swing Puts His Zing into 2SM's Zipper". News and Features. Sydney Morning Herald. p. 5. Retrieved 26 April 2010.