2nd Avenue (television channel)
Logo used since April 27, 2014
|Launched||December 15, 2005|
|Network||Rajah Broadcasting Network|
|Owned by||Solar Entertainment Corporation|
|Picture format||480i (SDTV)|
|Headquarters||Mandaluyong City, Philippines 7849 Ventures I Bldg, Makati Avenue cor. Gen. Luna St, Poblacion, Makati City|
|Analog||RJTV Channel 29
(Digital test broadcast)
|Available on its relay and affiliate stations||See RJTV stations nationwide.|
|Cignal Digital TV||Channel 28|
|Destiny Cable||Channel 29 (Analog)|
|SkyCable||Channel 19 (Digital)|
|Cable Star Iloilo (Iloilo)||Channel 38|
|Parasat Cable TV (Cagayan De Oro City)||Channel 59|
|Mountain View Satellite Corporation (Baguio)||Channel 40|
|Caceres Cable TV (Naga City)||Channel 35|
|New Bacolod Cable TV||Channel 63|
|SkyCable Laoag, Tugeugarao, Baguio, Dagupan, Pampanga, Bulacan, Laguna, Cavite, Batangas, Lucena City, Palawan, Naga, Legazpi, Iriga, Kalibo, Roxas, Iloilo, Bacolod, Cebu, Dumaguete, Tacloban, Zamboanga, Dipolog, Pagadian, Ozamis, Iligan, Butuan, Cagayan De Oro, Surigao, Davao, General Santos, Cotabato||Channel 21|
|Available in over 160 cable operators nationwide||Check local listings for channels|
|Blink (Available only in the Philippines)||Official website|
2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines co-owned by Solar Entertainment Corporation and Rajah Broadcasting Network, RJTV its flagship station in Mega Manila, DZRJ-TV which is carried in UHF Channel 29. RJTV is broadcasting to 8 other owned-and-operated stations, and 26 planned, relay affiliated television stations and cable operators in the Philippines.
RJTV broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City, while the network master control, studios and offices are located at Upper Ground Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, and its RJTV transmitter is located at Brgy. San Roque, Sumulong Highway, Antipolo City, province of Rizal. It operates 18 hours from 6 AM to 1 AM including Holy Week of each year, while operating 24 hours a day on cable, satellite and internet TV via video-on-demand service Blink.
Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.
In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows, particularly music programs RJ Sunday Jam and Thank God, It's RJ.
Currently targeting an older female demographic, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies and infomercials.
Affiliate and relay stations
- Rajah Broadcasting Network
- RJ 100.3 FM
- DZRJ 810 kHz AM
- Solar Entertainment Corporation (Under the Tieng Families)