2nd Avenue (television channel)

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2nd Avenue
2nd Avenue 2014 logo.jpg
Logo used since April 27, 2014
Launched December 15, 2005
Network Rajah Broadcasting Network
Owned by Solar Entertainment Corporation
Picture format 480i (SDTV)
Slogan Women First
Country Philippines
Language English (main)
Broadcast area Nationwide
Headquarters Mandaluyong City, Philippines 7849 Ventures I Bldg, Makati Avenue cor. Gen. Luna St, Poblacion, Makati City
Sister channel(s) ETC
Analog RJTV Channel 29
Metro Manila
Digital Channel 22
(Digital test broadcast)
Available on its relay and affiliate stations See RJTV stations nationwide.
Cignal Digital TV Channel 28
Destiny Cable Channel 29 (Analog)
SkyCable Channel 19 (Digital)
Cablelink Channel 35
Cable Star Iloilo (Iloilo) Channel 38
Parasat Cable TV (Cagayan De Oro City) Channel 59
Mountain View Satellite Corporation (Baguio) Channel 40
Caceres Cable TV (Naga City) Channel 35
New Bacolod Cable TV Channel 63
SkyCable Laoag, Tugeugarao, Baguio, Dagupan, Pampanga, Bulacan, Laguna, Cavite, Batangas, Lucena City, Palawan, Naga, Legazpi, Iriga, Kalibo, Roxas, Iloilo, Bacolod, Cebu, Dumaguete, Tacloban, Zamboanga, Dipolog, Pagadian, Ozamis, Iligan, Butuan, Cagayan De Oro, Surigao, Davao, General Santos, Cotabato Channel 21
Available in over 160 cable operators nationwide Check local listings for channels
Streaming media
Blink (Available only in the Philippines) Official website

2nd Avenue (formerly ETC 2nd Avenue) is a television network in the Philippines co-owned by Solar Entertainment Corporation and Rajah Broadcasting Network, RJTV its flagship station in Mega Manila, DZRJ-TV which is carried in UHF Channel 29. RJTV is broadcasting to 8 other owned-and-operated stations, and 26 planned, relay affiliated television stations and cable operators in the Philippines.

RJTV broadcast facilities are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City, while the network master control, studios and offices are located at Upper Ground Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, and its RJTV transmitter is located at Brgy. San Roque, Sumulong Highway, Antipolo City, province of Rizal. It operates 18 hours from 6 AM to 1 AM including Holy Week of each year, while operating 24 hours a day on cable, satellite and internet TV via video-on-demand service Blink.


Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows, particularly music programs RJ Sunday Jam and Thank God, It's RJ.[1]


Currently targeting an older female demographic, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies and infomercials.

Affiliate and relay stations[edit]

Main article: 2nd Avenue stations

See also[edit]


External links[edit]