360 product photography

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Example of Dual-Axis spin photography

360 photography (also referred to as "360 product photography", "360 spin", "360 view", "Spin Photography" or "Product Spin") refers to a photographic technique by which a series of individual photos are taken of an object as it rotates one full revolution – this can also be done on multiple axes to create multi-row 360 product photography. Increasing the number of frames / revolution will naturally improve the smoothness of the rotation however will increase overall 360 product photography file output size. For commercial purposes, 20 to 30 frames per rotation is a common standard, however the number of photos per rotation is increasing with advancements in technology. Software is used to compose these individual images into an interactive 360 display that supports drag/swipe to move the object to the left/right and also up/down in the case of multi-axis spins. This causes the visual appearance of a fluidly rotating object.


The most common way to capture 360 product images is to use a photography studio with a rotating platform, or turntable. Instead of moving the camera around the object, the camera will remain in a fixed position and the turntable will rotate while pictures are taken at precise increments. The key components of a photography studio include a camera, tripod, lights, background paper, turntable, and a wired remote shutter release.[1] These equipment helps rotates product images so all the areas can be viewed from any angle. These images are then worked on or placed well so the viewer would have a better grabs of the item or product on display.[2]

Another method of creating 360 degree product images is to use 3D animation software to animate and render a 360 degree rotation scene and then export the frames of the animation as individual image files.


Once images for each step in the product rotation have been created they may need to be color corrected or edited. A photo-editing tool with batch editing capabilities is ideal for keeping the look and quality of each image identical. Adobe Photoshop and Adobe Bridge are examples of software with batch editing capabilities.


A 360 degree product image requires software to convert static images into interactive viewers - this can come in the form of a desktop application or web application. 360 product views can be composed in various different formats which can include, but are not limited to; JavaScript, HTML5, Animated GIF, Flash and Interactive MP4[3]. Based on the 360 product view format, Ecommerce platforms may require third party 360 Image viewer software to insert and display interactive 360 images.

See also[edit]


  1. ^ The beginner’s guide to 360 product photography, Imajize.com
  2. ^ 360 product photography represents a new way of capturing the images, Clippingtimes.com
  3. ^ "360 Product Photography Software". Iconasys. Retrieved 2018-12-06.