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3ivx (// THRIV-eks) was an MPEG-4 compliant video codec suite, created by 3ivx Technologies, based in Sydney, Australia. 3ivx video codecs were released from 2001 to 2012, with releases of related technologies continuing until 2015. 3ivx provided plugins to allow the MPEG-4 data stream to be wrapped by the Microsoft ASF and AVI transports, as well as Apple's QuickTime transport. It also allowed the creation of elementary MP4 data streams combined with AAC audio streams. It only supported MPEG-4 Part 2, it did not support H.264 video (MPEG-4 Part 10).
As of 2019, the 3ivx codec was no longer available for purchase from their website.