405: The Movie (film)
|405: The Movie|
|Directed by||Bruce Branit
|Written by||Bruce Branit
|Music by||Wayne Boon|
405: The Movie is the name of a 3-minute film released in June 2000 and produced by Bruce Branit and Jeremy Hunt. It was the first short film to become widely distributed on the Internet and became a media sensation for a short time. It is an example of one of the first, if not the first, viral film properties. In the year it was released, film critic Roger Ebert referred to it as "the most famous short film in the history of the Internet."
The film opens in with a title sequence showing a radar screen with air traffic controllers talking in the background. American Airlines Flight 117 appears on the radar screen, and the air traffic controllers instruct the aircraft to make an emergency landing at Los Angeles International Airport. The flight responds by saying that it is unable to maintain altitude, and begins an emergency descent. Meanwhile, a man is driving a Jeep Grand Cherokee down a mysteriously empty stretch of I-405 as it is shut down to be used as the airliner's off-airport landing strip (as explained in the opening dialog). Soon, AA Flight 117 appears on-screen, revealing Flight 117 to be an American Airlines McDonnell Douglas DC-10. Soon, the DC-10 makes an emergency landing onto I-405. During touchdown, the plane's nose gear collapses, and the fuselage is dropped onto the Jeep's roof and pushing the Jeep to a much higher speed until both vehicles finally stop. In the process of slowing down, the plane and the man's car narrowly miss an elderly woman driving slowly in her car. The film ends with police cars, ambulances, fire engines and other emergency vehicles along with hovering news and police helicopters surrounding the scene, and the elderly woman driving slowly past and extending her middle finger at the Cherokee's driver.
The film took three and a half months to make. The real footage, consisting of the actors in still vehicles, was shot in one weekend with an hour of pick-ups later. The post production and visual effects were completed later on by the two filmmakers in their spare time. All of the shots outside of the Jeep are entirely computer generated three-dimensional models. The actors were shot in vehicles similar to the ones in the film but the exterior shots of the vehicles, the jet, the highway and background scenery in the film are composed of composited images from still photographs and video applied to three-dimensional models created in computer modeling software. About 50% of the shots in the interior of the Jeep are digital effects.
Branit and Hunt taught themselves the use of visual effects software before working as professionals. Both had been working as visual effects artists for a few years before making 405. While Hunt had a degree in filmmaking the use of digital effects software was not commonly taught in school at that time.
The camera used to make the film was a Canon Optura, a type of digital video camera. The effects were done on a Pentium II and Pentium III computer. The software used was LightWave 3D, Digital Fusion, and Adobe Premiere.
405 is significant as an early example of the revolution in digital filmmaking and the use of broadband internet as a channel to distribute media. While the producers shot the film using a digital camcorder and created the special effects using personal computers, all on a budget of $300. The results rivalled that of many major film and television production studios at the time. Furthermore, $140 of the budget was to pay two tickets for walking on the highway shoulder while filming. It was issued to them by California Highway Patrol Officer Dana Anderson (who is listed in the "Special Thanks" section of the credits). At the same time, with little promotional effort the film soon reached millions of online viewers through widespread internet access. The film initially launched on its own site, where it received over 10,000 downloads in its first week online. By July it was featured on the site iFilm, and combined with exposure from their own site it had received two million viewers. As a result, Branit and Hunt signed a deal as directors with CAA as well as A Band Apart. They appeared on The Today Show, Access Hollywood, Roger Ebert, Extra and many more news shows and publications.
- Ebert, Roger. "Is '405' a home movie? | Roger Ebert's Journal | Roger Ebert". www.rogerebert.com. Retrieved 8 July 2016.
- Savlov, Marc (2 March 2001). "Wild Ride". The Austin Chronicle. Retrieved 8 July 2016.
- Graham, Jefferson (13 October 2000). "Filmmakers switch to fast lane with '405' short". USA Today.
- Graser, Marc (26 June 2000). "IFilm Web exposure leads 2 to CAA deal". Variety. Retrieved 8 July 2016.