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49s Limited is a lottery company based in London, UK, which operates the 49's draw, Irish Lotto Bet, Rapido, and virtual horse and greyhound racing.

The organization was formed in 1996 as a response to the launch of the UK National Lottery which started the previous year. 49's Limited is funded by LBO's who subscribe to Satellite Information Services which broadcasts the daily racing program into their shops.

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