91.9 Sea FM

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91.9 Sea FM
File:91.9 seafm .gif
City Maroochydore, Queensland
Broadcast area Nambour RA1 ([1])
Branding 91.9 Sea FM
Slogan Hits & Old Skool
Frequency 91.9 MHz FM
Repeater(s) 102.5FM Tewantin
First air date 21 June 1996 (1996-06-21)[1]
Format Contemporary hit radio
Language(s) English
Audience share 15.2% (10 June 2015, Xtra Research)
Power 10 kW
HAAT 331 m[2]
Transmitter coordinates 26°47′24″S 152°55′5″E / 26.79000°S 152.91806°E / -26.79000; 152.91806
Callsign meaning 4 - Queensland
SEE (sounds like SEA)
Affiliations Today's Hit Network
(via Sea FM)
Owner EON Broadcasting
(Sunshine Coast Broadcasters Pty Ltd)
Website [2]

91.9 Sea FM (call sign: 4SEE) is a commercial radio station licensed to, and serving the Sunshine Coast and surrounding areas. It broadcasts on 91.9 MHz on the FM band from its studios in Maroochydore. It is owned by EON Broadcasting, and is sister station to 92.7 Mix FM.

History[edit]

In 1995, Sea FM Pty Ltd - later the RG Capital Radio Network - purchased the license of studios of 92.7 Mix FM. The group was successful in launching a second station in the growing Sunshine Coast region. Modeled on its Gold Coast sister station, 91.9 Sea FM was launched on 26 June 1996.[1] In 1998, the two stations moved to purpose built studios and offices in Maroochydore.

The station was sold to Macquarie Regional RadioWorks in 2004, later Southern Cross Media Group. Following the merger with the Austereo Radio Network, in 2013, the Australian Communications and Media Authority found that Southern Cross Austereo's ownership of stations in both the Brisbane and Sunshine Coast markets breached media diversity laws. The stations were sold to EON Broadcasting for $17.75 million by the end of March 2013, while "maintaining the strong ‘family’ relationship with Southern Cross Austereo", due to a Program Supply Agreement between EON Broadcasting and Southern Cross Austereo.[3]

In the June 2015 Sunshine Coast ratings survey commissioned by Xtra Research, Sea FM placed second with a 15.2% share 10+, behind sister station Mix FM but ahead of Grant Broadcasters' Hot 91.1.

In December 2016, Southern Cross Austero rebranded all of their Hit Network stations to pull all of their stations in this network together under one brand.[4] Despite being in the Hit Network, 91.9 Sea FM was not rebranded due to it not being owned by Southern Cross Austero. This makes it the only station in the Hit Network to keep its original branding.

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