|Type of business||Subsidiary|
Type of site
|Headquarters||20 Duncan Street|
|Owner||Visual China Group|
|Alexa rank||1,324 (October 2016[update])|
|Launched||October 31, 2009|
500px is an online platform for photographers to gain global exposure, test their work, and earn money through licensing and brand partnership opportunities. It facilitates direct connections between photographers and clients. As of September 2018, the site has 15 million users.
Evgeny Tchebotarev started 500px in 2003 on the social blogging website LiveJournal, as a hobby while he completed a business degree at Ryerson University. Back then, 500 pixels was considered a good size for web display and was therefore the limit placed on photos submitted to the community for review. Once photographers submitted their photos they were moderated and only those of a high quality would make it past the community's curators and be published on the site.
Tchebotarev joined forces with Oleg Gutsol and in early 2009 they began work on the mostly automated incarnation of 500px. Image size grew to 900 pixels but the name remained. The two launched the official site on October 31, 2009.
In August 2015, the company launched a new version of its iOS app.
In November 2016, the company launched 500px Studio, which allows brands to access custom and on-demand photography from 500px's photographers after their launch of a global photographer directory.
In August 2017, 500px announced support for wide-gamut images.
On July 1, 2018, Getty Images became 500px's global distribution partner for exclusive licensing outside China, with long-term distribution partner Visual China Group continuing to market photos in China. As a result, 500px Marketplace was shut down on June 30, 2018. The service also discontinued support for publicly-licensed images (such as Creative Commons), citing that the function was underused.
500px has an algorithm in place to evaluate recently uploaded photos that takes views, likes and comments into account and results in a photo's rating or 'Pulse'. The higher the Pulse, the more likely a photo is to reach the site's Popular page, giving it a higher chance of being seen by other users. The algorithm allows all users, not just those with a following, a chance to get their work to the front page of the Popular photos, increasing exposure. This results in the Popular page always displaying fresh content and motivates users to regularly upload new images.
Each user also has an overall rating titled 'Affection'. Taking into account the likes and favorites they have received across all photos, it is a reliable indication of how popular a photographer is within the community.
On April 12, 2012, 500px's Terms of Service rose to the top of popular site Hacker News, garnering attention for legalese on the left-hand side of the page and summing up the legalese into basic points on the right-hand side. The resulting discussion on the Terms was mixed, with positive feedback such as 'awesome' and 'one of the cleanest in the industry' alongside negative feedback that believes 500px may have put themselves at undue risk.
On January 21, 2013, Apple removed 500px's iPad app from its store, citing concerns of nudity available via the app. Apple restored the app on January 29, following the release of a new version with a "Mature 17+ rating" and a report button.
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