5FM

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5FM
5FM (2013 logo).gif
Broadcast area South Africa Broadcast Nationwide (via, repeaters)
Slogan "The Power of 5"
Frequency various nationwide, 98.0 FM in Johannesburg
First air date October 13, 1975 (1975-10-13)
Format CHR (Contemporary hit radio)
Owner SABC
Webcast [1]
Website www.5fm.co.za

5FM is a South African FM radio station that follows a Top 40 music format and is owned by the South African Broadcasting Corporation (SABC), South Africa's public broadcaster. Headquartered in Auckland Park, Johannesburg, 5FM broadcasts nationally to a youth audience, using the payoff line Live Loud.[citation needed]

A 90% rule for only South African content has recently been introduced by SABC COO, Hlaudi Motsoeneng.[citation needed]

Origin and history[edit]

Formerly known as "Radio 5", the station developed from a commercial station, LM Radio, which had been operating from Lourenço Marques (now Maputo) in neighbouring Mozambique.[1] Radio 5 first went on the air on October 13, 1975[2] after Mozambique gained its independence. The station began broadcasting in the medium wave band from transmitters at Welgedacht, Maraisburg, Pietersburg, Durban, Bloemfontein, Brackenfell, Port Elizabeth and Grahamstown. The name indicated it was the SABC's fifth national radio channel at that time, after Radio Suid-Afrika, Radio South Africa, Springbok Radio and Radio Bantu.

Re-branded "5FM" in 1992, it has as its current logo a red "5" and superscripted "FM" within a circle and the words "The Power of" inscribed along the upper periphery of the circle. Music is the heart of 5FM's format, supported by news, sports and traffic catering to a wide range of tastes for a youthful market.

Coverage areas and frequencies[edit]

  • National[3] (the table below shows a few of the areas and frequencies)
Coverage Areas & Frequencies[3][4]
Area Freq.
Johannesburg 98.0 MHz
Middelburg (Mpumalanga) 97.0 MHz
Pretoria 103.6 MHz
Durban 89.9 MHz
Cape Town 89.0 MHz
Port Elizabeth 89.2 MHz
Bloemfontein 91.6 MHz
Nelspruit 91.1 MHz

Broadcast languages[edit]

Broadcast time[edit]

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Listenership figures[edit]

Estimated Listenership[5]
7 Day Ave. Mon-Fri
Feb 2013 2 025 000 881 000
Dec 2012 2 146 000 940 000
Oct 2012 2 176 000 939 000
Aug 2012 2 189 000 909 000
Jun 2012 2 246 000 928 000

References[edit]

  1. ^ "LM Radio History". Retrieved March 25, 2014. 
  2. ^ "Development of Broadcasting in SA". SABC. Archived from the original on 2013-12-25. Retrieved March 25, 2014. 
  3. ^ a b c d The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. 
  4. ^ Sentech (5FM)
  5. ^ SAARF RAMS (Presentations)

External links[edit]

Coordinates: 26°11′09″S 28°00′34″E / 26.1859°S 28.0094°E / -26.1859; 28.0094