5th Avenue (candy)

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5th Avenue
Product type Confectionery
Owner The Hershey Company
Country United States
Introduced 1936
Markets United States
Previous owners Luden's

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate.[1] It is produced and marketed by The Hershey Company.[2]

The bar is similar in composition to Nestle's Butterfinger candy bar.[3]


The candy bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia.[1][4][5] The name was an attempt to associate the elegant candy with fashionable 5th Avenue in New York City.[6] Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[4] Despite not being advertised since 1993, the candy bar is still available in many smaller retailers. The originals were topped with whole almonds, the new ones are not.

Pop culture references[edit]

This candy appeared in the 1994 sci-fi movie Stargate[7] and the Seinfeld episode "The Dealership".[8]

See also[edit]